Liverpool is a hotspot for all kinds of businesses. Some of the best, most successful examples we’ve seen lately are in ecommerce. With so many entrepreneurs bringing new ideas to the table every day, we often see brand-new, exciting businesses pop up, and as a Liverpool-based marketing agency, we love celebrating them.
Liverpool is home to many talented business owners, and at Blaze, we’ve had the pleasure of working with some of Liverpool’s newest, thriving ecommerce businesses.
We think the businesses below deserve a little shoutout, and having worked with a range of successful ecom businesses, we think they’re examples of ecommerce done right. They’ve used their sites to perfectly market their ecommerce businesses, and we’re impressed.
In this guide, we’ll outline some of the best ecommerce businesses in Liverpool, so keep reading to see our top picks.
MNZL
Website: MNZL
What they do: Perfume
With a physical custom fragrance bar located on Lodge Lane and a recent expansion to Bethnal Green in London, MNZL is the perfect example of Mersey-made success. Rather than picking a bottle off a shelf, customers explore scents and have their fragrance made in front of them, from classic ouds and bakhoors to designer-inspired creations.
The website is clean and simple, aligning perfectly with ecommerce trends, so the bottles stand out. The homepage has little clutter, making it easy to browse without getting distracted; you can tell the site prioritised user experience in the design. Our favourite part of the site? The perfume descriptions. There’s nothing worse than buying a perfume online and not knowing what it smells like, but MNZL give you every detail, with fragrance notes, comparisons to other perfumes and ingredients all clearly listed.
Shopping is straightforward. Fragrances are split into Male, Female, Unisex and Eau de Parfum, and there’s a Discovery section with bundles if you’re not sure what you’re after yet. The Clearance page is worth a look; shipping is free over £100, and you get 10% off your first order when you sign up.
They also make good use of their press coverage. Features in British GQ, the Liverpool Echo and Life Magazines sit near the bottom of the page alongside customer reviews, and there’s a scent finder that asks a few questions and matches you to a perfume in about a minute.
SEVENSTORE
Website: SEVENSTORE
What they do: Clothing
SEVENSTORE is a clothing shop located in the heart of the Baltic Triangle. Their store features products from many big-name global fashion houses, as well as items from small, emerging talents in the industry.
SEVENSTORE’s ecommerce platform feels fresh and inviting when you first load the site. The product images pop against the background, making them the first thing you notice.
When shopping for brands, the A-to-Z menu is useful and easy to follow. Throughout the year, different sales entice customers in by offering them amazing value.
Their features page is full of fantastic content from their community projects that may appear online or in-store, which really brings home the message of community.
Peaches & Cream
Website: https://www.fabulousmakeup.co.uk/
What they do: Make-up
Peaches & Cream is a salon and make-up store based in the centre of Liverpool. They have developed their own make-up brand and sell it both in-store and online. They also offer services like hairstyling and make-up guides to help you feel beautiful and learn how to use their products best.
Born in Liverpool in 2005, Peaches & Cream is a local business that deserves some attention. Having grown substantially since its launch, it’s a great example of Scouse determination paying off, and the brand has had great success.
When you first load their website, bright colours immediately reflect their brand. Yet these colours don’t outshine their products, which stand out with high-quality, professional imagery.
The emojis throughout the website suit their target audience well. Bundles are presented well and make the user experience enjoyable when choosing colours and value-packed packages. The checkout process is easy to follow and guides users through the sales funnel smoothly.
Wild Root
Website: Wild Root
What they do: Vegan Food
With a plant-based kitchen and café on New Cut Lane in Halsall and a second site on the way in Liverpool, Wild Root is a North West food brand that’s continuously growing. They offer a range of brilliant products, from cultured cashew cheeses fermented for ten days and small-batch krauts, kimchi and pickles, all made by hand rather than bought in.
The website is bright and photography-led, with big, product shots doing most of the talking. The homepage reads like a story rather than a shop front; it explains why the range exists before it asks you to buy anything, which suits a brand built on scepticism about what was already on the shelves. One of the best parts of the design is the inclusion of family pictures, which embodies exactly what the brand is all about (we don’t want to honk our own horn, but our talented Dev and Design team created this website).
Our favourite part of the site? The product FAQs. Vegan cheese comes with a long list of unspoken worries: is it gluten-free, is it safe in pregnancy, will it actually melt, can I freeze it, and Wild Root answers all of them on the homepage instead of burying them in a policy page.
We don’t want to pat ourselves on the back, but we think the site’s writing matches the brand perfectly and creates a nice, approachable feel that makes visitors want to learn more.
Shopping is easy to navigate. The Products page filters by Cheese, Pickles and Bundles, with price and availability filters on top, and the Perfect Pairings sets are a nice touch for anyone who doesn’t know where to start: a cheese and a ferment chosen to go together, around £12. Bigger bundles run from the five-jar pickle box up to the full Wild Root bundle, and there’s a recipes section showing you what to actually do with a jar of spicy beetroot kraut once it’s open.
They make good use of their credentials too. Great Taste Awards recognition sits right in the product descriptions; the Bread & Butter Pickles and the Sauerkraut both carry it, and the site gives the cafés, events and catering side of the business their own space rather than hiding the bricks-and-mortar behind the online shop.
LEAF
Website: LEAF
LEAF is another business that we’ve had the pleasure of working with.
With LEAF on Smithdown Road and Little LEAF on Old Hall Street behind it, Leaf Tea Shop is the online arm of one of Liverpool’s best-known tea rooms. Independent, family-run, with eight Great Taste Awards, and a wholesale side supplying cafés and kitchens across the country.
The site feels warm and green, with video of tea steeping in glass pots instead of stock photography, and seasonal banners that keep it current. Our favourite part? You don’t have to shop by tea type. Alongside black, green, white and herbal, you can browse By Taste, fresh, fruity, roasty, wintery, or By Benefit, for sleep, focus, digestion or energy. Most people are chasing a feeling rather than a leaf variety, and few sites let you shop that way.
Buying is low-risk, as teas run from £2.50 for a sample to £16 for a tin, so you can try before committing, and there are two subscriptions: Subscribe & Save for refills of a tea you already love, or the Tea Club, which sends five tasters a month with information cards. Delivery is free over £25, click and collect at either shop is free, and the mailing list gets you 10% off your first order.
Brewing guides, a benefits page and an active blog sit under Discover, stockist logos like Tate, Lush and Bundobust do the credibility work near the bottom, and there’s a proper wholesale section for trade. It’s not only tea either, but teaware, biscuits, hot chocolate, gin and bottled tea cocktails also get a look-in.
Get Your Ecommerce Site Right With Blaze
If you’ve looked at all these great sites and started comparing your own, now might be the time for a fresh website. Especially with recent Google updates, there have been big changes in ecommerce site expectations.
As you can see from some of our examples, we know what it takes to create an ecommerce website that converts, and we’re ready to help you create a site that you can be proud of.
Get in touch to find out how we can help.
