Liverpool is a hotspot for many different types of businesses. Some of the best, most successful examples we’ve seen lately are in the ecommerce sector.
If you aren’t familiar with the term, ecommerce just means a platform that enables you to buy or sell products/ services over the internet!
As you know, we love to scream and shout about local businesses that make Liverpool stand out from the crowd. This week is no different as we look at 6 local businesses that have taken the world by storm with their ecomm websites!
Love Lane Brewery
Website: Love Lane Brewery
What they do: Brewery
Love Lane is a brewery based in the Baltic Triangle. They are home to their own brand of beers and gins that are celebrated all over the UK. Customers can visit their brewery for food and drinks as well as experiences like tours which give their fans a taste of the authentic brewing experience.
When it comes to their website, it is just as fantastic as their bricks-and-mortar store and provides plenty of information to let you what it is like to be part of their brewery team.
They use a great map design as a theme throughout their website which is a staple of their brand as it is also used on their beer and the side of their building. This shows how proud they are of where they come from.
Their product descriptions depict the tastes of their drinks to help you imagine what they would actually taste like. Buying from them is easy as their checkout page is streamlined and condensed into one page making the user experience easier.
Red Run Active wear
What they do: Activewear
Red Run is a clothing brand that was established in 2020. They sell high fashion active clothing that will make you feel determined and empowered when you are working out. They have a physical store that can be found on the Royal Albert Dock just by the Tate Art Gallery.
The website perfectly uses the colour red which reflects the brand and the message they are getting across which is cleverly written on their about us page. Finding the right type of clothing is easy with their simple and effective categories. You can go from browsing jackets to leggings in a matter of seconds. Adding gift cards to the menu shows that they know what they are doing as they know gift cards sell well when customers know that they are offered. The design and functionality of the store has been well thought out to make the users experience as easy as possible. Their products also feature on the Tessuti website which really shows just how successful this brand has become.
What they do: Clothing
SEVENSTORE is a clothing shop located in the heart of the Baltic Triangle. Their store is a home for products from many big named global fashion houses, as well as items from small, emerging talents in the industry.
SEVENSTORE’s ecommerce platform gives off a fresh and inviting feel when you first load up the site. The product pictures pop out from the backgrounds making them the first thing you see on the pages.
When shopping for brands, the A-to-Z menu is useful and easy to follow. Around the year, different sales entice customers in by offering them amazing value.
Their features page is full of fantastic content from their community projects that may appear online or instore which really brings home the message of community.
Peaches & Cream
What they do: Make-up
Peaches & Cream is a salon and make-up store based in the centre of Liverpool. They have developed their own brand of make-up and sell it both instore and online. On top of this, they offer other services like hairstyling and make-up guides to help make you feel beautiful and so you can learn how best to use their products.
When you first load up their website you are hit with bright colours that really reflect their brand. Yet these colours don’t outshine their products that stand out with high-quality, professional imagery.
The use of emojis throughout the website is executed well to fit their target audience. Bundles are presented well and makes the user experience pleasurable when choosing colours and packages filled with value. The checkout procedure is easy to follow and encourages the user to follow the sales funnel with no issues.
What they do: Brewery
Carnival brewing is a brewery located in the heart of Liverpool. They create interesting beers with fantastic looking designs on the cans. Like other big breweries around the country, they offer tours and tasting sessions to give people the full brewery experience.
Their website has an artistic design that reflects the design on their beer cans. The vibrant colours work well with their brand by giving off a carnival vibe.
You can learn all about their journey to this point by viewing their about us page. Interestingly, they tell their story with musical aids which is really unique.
They have a section for potential buyers to purchase stock. This section is presented well and is easy to follow for any potential buyers.
So there you go, 6 awesome ecommerce websites from across the area who really are shining examples of how to brand and sell online.
BUT we couldn’t write this article without mentioning a great little ecommerce site from our very own Graphic Designer, Emma Bevington!
Pit Lane Prints
What they do: Art Prints
Pit Lane Prints is all a racing afficionado needs when it comes to artwork. You can purchase prints of iconic racing paraphernalia from names like McLaren to Ferrari and everything in-between. They offer limited runs of their prints so once they’re gone, they’re gone.
The ecommerce site looks very professional and allows them to present their prints in a minimalist yet stand-out way. Helpful and distinct categories separate their content into chunks so you can find exactly what you are after in a matter of seconds. Just like the bikes and cars themselves, the purchasing process is fast! Just find a print you want, select a size, and then choose an add-on frame to complete your order. Easy-peasy.
There are so many amazing ecommerce businesses operating out of Liverpool which made it so difficult to write this list! We love all the businesses from our area and if you’re an up-and-coming ecommerce business then our advice is to keep on smashing it and work with people in your community as much as possible!
If you can think of another business that deserves a place on our list then get in touch with us through our socials and let us know!
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