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The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly … Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

If you feel like your Meta ads aren’t performing well, with low click-throughs, poor conversions, or rising costs, it’s easy to blame the usual suspects: your audience, your offer, and maybe even your budget. But more often than not, the real issue lies in your creatives. Meta is a visual-first platform. It thrives on content … The Importance of Creative Testing on Meta

If you’re a business trying to beat the odds and thrive in Liverpool, you’ll know more than anyone that you have some fierce competition.  Liverpool is home to a variety of amazing businesses. At Blaze Media, we are lucky enough to have worked alongside some of the city’s greatest successes… or they’re lucky enough to … 5 Essential Local SEO Tips for Liverpool Businesses

Unless you have spent the last year on a deserted island far away from any sort of media or access to the internet, you have definitely, maybe (yeah, there’s going to be a lot of this, so best to just roll with it), seen the announcement of the Oasis Reunion Tour. Unless the brothers get … The Oasis Reunion Tour Is a Masterclass in Music Marketing

AI for SEO is no longer just the future: it’s happening now, and if you’re not paying attention, you’re already behind. AI overviews appeared in over 13% of overall searches across Google in March, a huge increase of 72% since January, which marks a significant change in how people are interacting with sites and finding … How AI Search Updates are Impacting SEO Strategy in 2025

If you are a CapCut user, you have probably heard about the June 2025 terms and conditions update that has left content creators, editors and marketers clutching their pearls. Content creators are warning each other not to accept the new data and privacy policies, fearing that they will essentially grant CapCut permission to use and … CapCut’s June 2025 Copyright Shake‑Up: What UK Creators Must Know

The art of copywriting is often overlooked or forgotten when it comes to creating a successful business website. ‘Cue the tiny violins.’ Your business might have a brilliant-looking, easy-to-navigate website that perfectly showcases your products and services, but it will still fall short if it’s not backed by some quality, engaging copy. Trust us, at … Website Copywriting Services Guide: Convert Visitors into Customers

If you don’t have an ecommerce website for your business, you’re setting yourself up for failure.  Don’t get us wrong, we absolutely see the appeal of the brick and mortar storefront, but if the number of small businesses closing their doors in the last five years has taught us anything, it is that your business … Top Ecommerce Website Design Trends for 2025

We’ve said it before, and we’ll say it again: if you’re not using TikTok for your business, what are you playing at?  It seems like everyone and their dog (literally) has a TikTok account, making it a fantastic potential revenue source for your business. At Blaze, we can’t help but despair at the number of … How TikTok Ecommerce Can Transform Your Business

If you operate a business in Liverpool, you’ve won the Postcode Lottery this summer. As if Liverpool isn’t busy enough, this summer is set to be one of Liverpool’s biggest, with a whole host of events ready to occupy our weekends.  The sun’s out, the city is coming to life, and summer is well and … Why Liverpool’s Summer Events Are a Goldmine for Marketing in 2025

If you’re a marketer or creative and you’re located in Liverpool, you’ve hit the jackpot. Liverpool is a fantastic spot for creatives and marketers, as it offers all the benefits of living in a cultural hub like London without the hefty overheads.  Liverpool boasts a rich cultural heritage and diversity, making it a prime location … Where to Network with Creatives and Marketers in Liverpool