Blog

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Turning the VMAs 2025 into a Marketing Opportunity for UK Businesses

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4 September 2025

Turning the VMAs 2025 into a Marketing Opportunity for UK Businesses

The VMAs are preparing to kick off this weekend (September 7th), with Lady Gaga, Taylor Swift, and other major performers expected to take home awards and make waves on the red carpet.  Though we all like to pretend we’re not interested in major events such as the VMAs, The Met Gala and the Golden Globes, Turning the VMAs 2025 into a Marketing Opportunity for UK Businesses

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27 August 2025

How AI Agents Can Help Your Business Run More Smoothly

Artificial intelligence (AI) tools have come a long way in a short amount of time. What used to sound like science fiction – software that can “think” and act independently – is now something even one-man bands working in their garages can use daily. This rapid advancement in AI technology has opened up new possibilities How AI Agents Can Help Your Business Run More Smoothly

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6 August 2025

Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

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31 July 2025

The Importance of Creative Testing on Meta

If you feel like your Meta ads aren’t performing well, with low click-throughs, poor conversions, or rising costs, it’s easy to blame the usual suspects: your audience, your offer, and maybe even your budget. But more often than not, the real issue lies in your creatives. Meta is a visual-first platform. It thrives on content The Importance of Creative Testing on Meta

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22 July 2025

5 Essential Local SEO Tips for Liverpool Businesses

If you’re a business trying to beat the odds and thrive in Liverpool, you’ll know more than anyone that you have some fierce competition.  Liverpool is home to a variety of amazing businesses. At Blaze Media, we are lucky enough to have worked alongside some of the city’s greatest successes… or they’re lucky enough to 5 Essential Local SEO Tips for Liverpool Businesses

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4 July 2025

The Oasis Reunion Tour Is a Masterclass in Music Marketing

Unless you have spent the last year on a deserted island far away from any sort of media or access to the internet, you have definitely, maybe (yeah, there’s going to be a lot of this, so best to just roll with it), seen the announcement of the Oasis Reunion Tour. Unless the brothers get The Oasis Reunion Tour Is a Masterclass in Music Marketing

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30 June 2025

How AI Search Updates are Impacting SEO Strategy in 2025

AI for SEO is no longer just the future: it’s happening now, and if you’re not paying attention, you’re already behind. AI overviews appeared in over 13% of overall searches across Google in March, a huge increase of 72% since January, which marks a significant change in how people are interacting with sites and finding How AI Search Updates are Impacting SEO Strategy in 2025

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26 June 2025

CapCut’s June 2025 Copyright Shake‑Up: What UK Creators Must Know

If you are a CapCut user, you have probably heard about the June 2025 terms and conditions update that has left content creators, editors and marketers clutching their pearls. Content creators are warning each other not to accept the new data and privacy policies, fearing that they will essentially grant CapCut permission to use and CapCut’s June 2025 Copyright Shake‑Up: What UK Creators Must Know

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17 June 2025

Website Copywriting Services Guide: Convert Visitors into Customers

The art of copywriting is often overlooked or forgotten when it comes to creating a successful business website. ‘Cue the tiny violins.’ Your business might have a brilliant-looking, easy-to-navigate website that perfectly showcases your products and services, but it will still fall short if it’s not backed by some quality, engaging copy. Trust us, at Website Copywriting Services Guide: Convert Visitors into Customers

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4 June 2025

Top Ecommerce Website Design Trends for 2025

If you don’t have an ecommerce website for your business, you’re setting yourself up for failure.  Don’t get us wrong, we absolutely see the appeal of the brick and mortar storefront, but if the number of small businesses closing their doors in the last five years has taught us anything, it is that your business Top Ecommerce Website Design Trends for 2025

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30 May 2025

How TikTok Ecommerce Can Transform Your Business

We’ve said it before, and we’ll say it again: if you’re not using TikTok for your business, what are you playing at?  It seems like everyone and their dog (literally) has a TikTok account, making it a fantastic potential revenue source for your business. At Blaze, we can’t help but despair at the number of How TikTok Ecommerce Can Transform Your Business

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