Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

15 May 2023

GA4: What You Need to Know if You Track Your Analytics

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... How to Run a PPC Campaign [Updated 2024]



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6 June 2024

How to Run a PPC Campaign [Updated 2024]

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.


30 May 2024

Why Taylor Swift is the Queen of Marketing

Taylor Swift has been taking the music industry by storm for the past decade or so. Every album she releases seems to be an even bigger success than the last one. Along the way, she’s even amassed a cult-like following which are labelled as ‘Swifties’.  These fans are among the most fanatical in the world Why Taylor Swift is the Queen of Marketing


22 May 2024

Shopify SEO Tips

Discover how you can improve your SEO on the Shopify ecommerce platform and stand out from your competition.

With these 5 easy to follow Shopify SEO tips, you can target the key pages that drive traffic to your website and ensure that you aren’t confusing users or search engines. Click the link and optimise your Shopify website today.


8 May 2024

The Importance of Good Web Design

Having a website that looks great and is easy to navigate is so important for your business these days. There aren’t many businesses out there that haven’t got a website. But many businesses still have websites that wouldn’t look out of place if they were viewed on a Commodore 64.  The importance of great website The Importance of Good Web Design


2 May 2024

How to Choose Social Media Platforms for Your Business

Do you still believe that social media is just a place where you only post selfies and memes? Well, you couldn’t be further from the truth. Whilst memes are still hilarious and selfies still make an appearance, social media can be used for so much more. In terms of your business, it can bring amazing How to Choose Social Media Platforms for Your Business


23 April 2024

What is PPC?

PPC stands for Pay-Per-Click. But how does it actually work? Well, the clue is in the name. But in case you’re still not sure, we’ll give you a full explanation of what PPC is and why it’s important. So strap yourself in because this is going to be one heck of a juicy value-packed blog What is PPC?


12 April 2024

8 SEO Tips for Small Businesses

Do you run a small business and wonder how the heck you climb the Google rankings faster than a McDonald’s drive thru? Well luckily for you we’ve got a value packed article detailing 8 SEO tips you can use to help your small business climb the Google rankings. We’re a marketing agency so we’ve helped 8 SEO Tips for Small Businesses


6 March 2024

SEO vs PPC: Which is Better for Your Business?

SEO or PPC? It’s a question as old as, well, the internet. We dive into the pros and cons of both SEO and PPC and how you can decide what is right for you.

With this in-depth guide you will understand the importance of both SEO and PPC and how choosing the right marketing strategy for your business isn’t quite as straight forward as picking just one.


6 March 2024

Revealing the UK’s Digital Desires: The Most Sought-After Marketing Services by City

Discover which digital marketing strategy your city loves the most!

With web design, SEO, PPC, social media ads and email marketing, we break down the most sought after digital marketing strategies and which cities are searching for what. Find out more with Blaze Media’s digital marketing breakdown today.


5 March 2024

How to Measure SEO: Key Metrics to SEO Effectiveness

So you’ve started an active SEO strategy but aren’t sure if it is working? We get it, SEO can be complicated to monitor sometimes but with a few key insights from our SEO experts, we can help.

Find out which tools you need to track SEO and how you can find what is working and what isn’t with our guide to SEO KPIs.


12 February 2024

Creating Your Ideal Client Persona

Find out why creating an ideal client persona for your brand can help you understand the long term goals of your business and focus your marketing strategies on the content that matters.

Our guide to creating an ideal customer persona takes you through targeted communication, product development and enhanced marketing strategies for your business.


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“From initial discussions they were very involved, extremely accommodating and understood exactly what it was we were looking for in our brand development. Bec and her team have enhanced our profiles significantly across multiple platforms, as-well as a newly designed website.

Within a couple of weeks of working together they had transitioned themselves and their content ideas as if they and had known us for years. Their design team have really brought our image to light. Really great team and more importantly a very good bunch of honest, caring people!”

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This is very helpful information that we will be able to apply moving forward.”

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“Blaze media are really on the ball with every campaign that we run and are extremely approachable with any queries we may have. We have experienced great return from the work that they implemented and are looking forward to seeing what more we can achieve!”

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