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If you’re a marketer or creative and you’re located in Liverpool, you’ve hit the jackpot. Liverpool is a fantastic spot for creatives and marketers, as it offers all the benefits of living in a cultural hub like London without the hefty overheads.  Liverpool boasts a rich cultural heritage and diversity, making it a prime location … Where to Network with Creatives and Marketers in Liverpool

Unless you have spent the best part of the last two months cast away at sea, it is likely that you have been unable to escape talk of the Minecraft Movie.  When you open any platform, it’s there, when you walk outside, it’s there- you can’t even do your food shop without running into a … Minecraft’s Marketing Strategy Explained

If you’re wondering what generative AI is and how it’s being used in advertising, look no further than Google Ads. As generative AI becomes increasingly common in advertising and digital marketing campaigns, marketers need to keep up with changing search trends.  When used effectively, these tools can increase efficiency, improve campaign performance, and even support … What is Generative AI and How is it Used in Advertising?

If you speak to any marketers, you’re bound to get conflicting opinions when it comes to the rise of Artificial Intelligence. Some think AI is the best thing since sliced bread- completely revolutionising how we think about and approach our content.  On the opposite end of the spectrum, you have marketers who absolutely despise AI … When You Should (and Shouldn’t) Use AI in Content Marketing

Web designers across the globe often feel as if they are engaged in a continual struggle to select the appropriate software for their design projects. With so many companies delivering ease and support through the design process, it can be difficult to pinpoint software that really works. In recent years, Elementor has been climbing the … The Pros and Cons of Using Elementor for WordPress Sites

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing.  Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital … Is Digital Marketing Legit?

Navigating the ever-changing landscape of digital marketing can sometimes feel like an uphill battle for business owners.  At Blaze, we excel in this fast-paced environment but understand how daunting it can be to keep up with the constant platform changes. This is why many businesses choose to partner with us, as we stay up to … How to Optimise Your Google Business Profile

After a busy Q4, it’s always a good idea to step back and take a look at how your Ecommerce site performed over the busy holiday sales period.  Now ask yourself, did you get the most out of every channel? Could you squeeze that extra bit of revenue from your shopping campaigns? Well, at Blaze, … The Top 5 Shopping Feed Tools for 2025

Super Bowl Sunday kicked off last weekend, which meant that people all over the world were ordering delicious food, enjoying a couple of beers and settling in for 4 hours of uninterrupted fun… That is unless you were in the UK, where the game kicked off just before midnight. Our Super Bowl celebrations consisted more … Our Favourite Super Bowl 2025 Ad Campaigns

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to. Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having … Useful Plugins to Check That Your Tracking Pixel is Installed and Working

In October 2024, Google unveiled a major transformation of its Shopping platform. This update, which incorporates cutting-edge AI technologies designed to elevate the user experience, promises to make online shopping through search results more intuitive and enjoyable than ever before.  If you are an ecommerce wiz, you will know that Google’s big changes are set … How Google Shopping Is Changing in 2025