Blog

If you’re wondering how to calculate your PPC budget, then there are a few things you need to consider and some tasks to undertake before you even begin considering how much to spend. Any form of advertising can be seen as a gamble, and you want to do all you…

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Before you even think about how you can optimise your Facebook Ads, you need to understand the power that the platform holds. Facebook advertising is one of the most effective ways to market your business in order to raise brand awareness, increase your revenue and create an army of loyal…

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We think it’s safe to say that 2020 was a waste of a wall planner but when it came to ecommerce, around a decade of growth was packed into a single year…and it’s Shopify that is steaming ahead, especially here in Liverpool.  With many of us locked down at home…

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Traditional public relations (PR) methods have changed. People rely less on tangible, print-based media, and instead favour more diverse multimedia formats. While many traditional PR institutions have adopted some digital PR techniques, it may be worth your while to secure the work of a dedicated digital marketing agency to benefit…

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First, we highlighted the best Instagram accounts in Crosby and Waterloo, then we travelled down the road and brought you The Top Ten Instagram accounts in Bootle. Well, now’s the time to move south a little bit further and showcase some of the best Instagram accounts in West Derby! Independent…

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You’ve created some awesome copy for a Google ads campaign or killer content for a blog and you can’t wait to share it...bad news hotshot, if you haven’t got a great headline to kick it off then you might as well not bother! This isn’t us being mean, it’s the…

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The short answer: very. A 2020 study has shown that 88% of marketers claim that video gives them a positive return on investment. This is a sharp contrast to just 33% in 2015! This alone could be enough to convince you to include some form of video content in your…

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We’re back for another addition of The Top Ten Instagram accounts in your area. Last time we shouted from the roof about some of the best profiles from independent businesses across Waterloo & Crosby, from barber shops who showcase their work with stunning, artistic photography to chicken restaurants which demonstrate…

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Maintaining brand consistency across all platforms increases revenue by up to 23 percent. We’ll let that sink in for a minute and go grab a cuppa…… And again, according to research, consistent brand presentation across all platforms increases revenue by up to 23 percent. A trusted, eye-catching, clear brand is…

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Be honest, do you think you could do more to engage with clients and followers online? Most of us could, but keeping your content fresh, eyecatching and engaging across all of your social media platforms and your blog is hard going. You know your subject matter shouldn’t be all about…

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