Blog

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Top Ecommerce Website Design Trends for 2025

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4 June 2025

Top Ecommerce Website Design Trends for 2025

If you don’t have an ecommerce website for your business, you’re setting yourself up for failure.  Don’t get us wrong, we absolutely see the appeal of the brick and mortar storefront, but if the number of small businesses closing their doors in the last five years has taught us anything, it is that your business Top Ecommerce Website Design Trends for 2025

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30 May 2025

How TikTok Ecommerce Can Transform Your Business

We’ve said it before, and we’ll say it again: if you’re not using TikTok for your business, what are you playing at?  It seems like everyone and their dog (literally) has a TikTok account, making it a fantastic potential revenue source for your business. At Blaze, we can’t help but despair at the number of How TikTok Ecommerce Can Transform Your Business

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16 May 2025

Why Liverpool’s Summer Events Are a Goldmine for Marketing in 2025

If you operate a business in Liverpool, you’ve won the Postcode Lottery this summer. As if Liverpool isn’t busy enough, this summer is set to be one of Liverpool’s biggest, with a whole host of events ready to occupy our weekends.  The sun’s out, the city is coming to life, and summer is well and Why Liverpool’s Summer Events Are a Goldmine for Marketing in 2025

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6 May 2025

Where to Network with Creatives and Marketers in Liverpool

If you’re a marketer or creative and you’re located in Liverpool, you’ve hit the jackpot. Liverpool is a fantastic spot for creatives and marketers, as it offers all the benefits of living in a cultural hub like London without the hefty overheads.  Liverpool boasts a rich cultural heritage and diversity, making it a prime location Where to Network with Creatives and Marketers in Liverpool

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28 April 2025

Minecraft’s Marketing Strategy Explained

Unless you have spent the best part of the last two months cast away at sea, it is likely that you have been unable to escape talk of the Minecraft Movie.  When you open any platform, it’s there, when you walk outside, it’s there- you can’t even do your food shop without running into a Minecraft’s Marketing Strategy Explained

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23 April 2025

What is Generative AI and How is it Used in Advertising?

If you’re wondering what generative AI is and how it’s being used in advertising, look no further than Google Ads. As generative AI becomes increasingly common in advertising and digital marketing campaigns, marketers need to keep up with changing search trends.  When used effectively, these tools can increase efficiency, improve campaign performance, and even support What is Generative AI and How is it Used in Advertising?

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28 March 2025

When You Should (and Shouldn’t) Use AI in Content Marketing

If you speak to any marketers, you’re bound to get conflicting opinions when it comes to the rise of Artificial Intelligence. Some think AI is the best thing since sliced bread- completely revolutionising how we think about and approach our content.  On the opposite end of the spectrum, you have marketers who absolutely despise AI When You Should (and Shouldn’t) Use AI in Content Marketing

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21 March 2025

The Pros and Cons of Using Elementor for WordPress Sites

Web designers across the globe often feel as if they are engaged in a continual struggle to select the appropriate software for their design projects. With so many companies delivering ease and support through the design process, it can be difficult to pinpoint software that really works. In recent years, Elementor has been climbing the The Pros and Cons of Using Elementor for WordPress Sites

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10 March 2025

Is Digital Marketing Legit?

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing.  Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital Is Digital Marketing Legit?

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24 February 2025

How to Optimise Your Google Business Profile

Navigating the ever-changing landscape of digital marketing can sometimes feel like an uphill battle for business owners.  At Blaze, we excel in this fast-paced environment but understand how daunting it can be to keep up with the constant platform changes. This is why many businesses choose to partner with us, as we stay up to How to Optimise Your Google Business Profile

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20 February 2025

The Top 5 Shopping Feed Tools for 2025

After a busy Q4, it’s always a good idea to step back and take a look at how your Ecommerce site performed over the busy holiday sales period.  Now ask yourself, did you get the most out of every channel? Could you squeeze that extra bit of revenue from your shopping campaigns? Well, at Blaze, The Top 5 Shopping Feed Tools for 2025

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