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In 2025, picking the best digital marketing strategy for your business might feel like an impossible task, but having a digital marketing strategy in place can have a lot of benefits for your business, so it’s well worth doing. As a leading creative agency in Liverpool, Blaze Media makes it our mission to keep up … Why User-Generated Content Should Be Part of Your Digital Marketing Strategy in 2025

If you are a business owner or have the pleasure of working in the wonderful world of marketing, something that you have probably heard whispers of is Google indexing public content.  Though there’s been a lot of talk about it, at Blaze, we’ve noticed that not a lot of people really know what it means.  … Google Is Indexing Social Media Posts: What This Means for Your Brand in 2025

The VMAs are preparing to kick off this weekend (September 7th), with Lady Gaga, Taylor Swift, and other major performers expected to take home awards and make waves on the red carpet.  Though we all like to pretend we’re not interested in major events such as the VMAs, The Met Gala and the Golden Globes, … Turning the VMAs 2025 into a Marketing Opportunity for UK Businesses

Artificial intelligence (AI) tools have come a long way in a short amount of time. What used to sound like science fiction – software that can “think” and act independently – is now something even one-man bands working in their garages can use daily. This rapid advancement in AI technology has opened up new possibilities … How AI Agents Can Help Your Business Run More Smoothly

The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly … Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

If you feel like your Meta ads aren’t performing well, with low click-throughs, poor conversions, or rising costs, it’s easy to blame the usual suspects: your audience, your offer, and maybe even your budget. But more often than not, the real issue lies in your creatives. Meta is a visual-first platform. It thrives on content … The Importance of Creative Testing on Meta

If you’re a business trying to beat the odds and thrive in Liverpool, you’ll know more than anyone that you have some fierce competition.  Liverpool is home to a variety of amazing businesses. At Blaze Media, we are lucky enough to have worked alongside some of the city’s greatest successes… or they’re lucky enough to … 5 Essential Local SEO Tips for Liverpool Businesses

Unless you have spent the last year on a deserted island far away from any sort of media or access to the internet, you have definitely, maybe (yeah, there’s going to be a lot of this, so best to just roll with it), seen the announcement of the Oasis Reunion Tour. Unless the brothers get … The Oasis Reunion Tour Is a Masterclass in Music Marketing

AI for SEO is no longer just the future: it’s happening now, and if you’re not paying attention, you’re already behind. AI overviews appeared in over 13% of overall searches across Google in March, a huge increase of 72% since January, which marks a significant change in how people are interacting with sites and finding … How AI Search Updates are Impacting SEO Strategy in 2025

If you are a CapCut user, you have probably heard about the June 2025 terms and conditions update that has left content creators, editors and marketers clutching their pearls. Content creators are warning each other not to accept the new data and privacy policies, fearing that they will essentially grant CapCut permission to use and … CapCut’s June 2025 Copyright Shake‑Up: What UK Creators Must Know

The art of copywriting is often overlooked or forgotten when it comes to creating a successful business website. ‘Cue the tiny violins.’ Your business might have a brilliant-looking, easy-to-navigate website that perfectly showcases your products and services, but it will still fall short if it’s not backed by some quality, engaging copy. Trust us, at … Website Copywriting Services Guide: Convert Visitors into Customers