Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

15 May 2023

GA4: What You Need to Know if You Track Your Analytics

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... Webflow vs WordPress



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24 July 2024

Webflow vs WordPress

Choosing the right website builder is crucial for establishing a strong online presence.  But which one do you choose? There are so many to choose from, and it can seem debilitating even to choose one. A simple choice could become a headache. Well, fear not. We’re here to talk about the top contenders. Webflow and Webflow vs WordPress


22 July 2024

Automating SEO tasks

Search Engine Optimisation (SEO) is brilliant for a lot of reasons. It will increase your traffic, your business can become an industry leader by using it effectively, and your friends will be impressed that you’re on the first page of Google! But one thing that you can’t get away from with SEO is that it Automating SEO tasks


19 July 2024

Pay Per Click Tools

Pay-per-click advertising is a fantastic way to increase traffic to your company website. Let’s face it, even if you feel as though your business is doing well, there’s always room for improvement.  You can receive considerable sales in return for the price of one click, so it’s no wonder this marketing technique has become so Pay Per Click Tools


10 July 2024

How to Advertise on Instagram

Advertising on Instagram has become an essential strategy for businesses aiming to reach a vast and engaged audience. With over a billion active users, Instagram offers a visually-driven platform that can help you connect with consumers in creative ways.  So, whether you’re a small business owner or Elon Musk, advertising on Instagram can be beneficial How to Advertise on Instagram


4 July 2024

What is Entity Search SEO?

The world of SEO can be a complex one to understand to the uninitiated. When you think of SEO you probably think of keywords. While keywords are a huge part of SEO there is a new approach that is sweeping the SEO landscape by storm. We’re talking about entity SEO. What is it exactly? Well What is Entity Search SEO?


21 June 2024

Positive Effects Of Negative Keywords

In the world of Google Ads, “negative” isn’t always a bad thing. When it comes to keywords, being negative can be incredibly positive for your ad campaigns.  Negative keywords might sound like a contradiction, but they’re your secret weapon for streamlining ad spend, improving click-through rates, and boosting conversions. Ready to dive into the bright Positive Effects Of Negative Keywords


18 June 2024

What is Conversion Rate Optimisation?

Have you ever heard Meta nerds constantly banging on about conversion rate optimisation (CRO)? Well if so, it is for good reason. CRO is an important metric in the world of digital marketing, so much so that it can be an all-consuming metric for some businesses. If they don’t see a pleasing CRO percentage then What is Conversion Rate Optimisation?


6 June 2024

How to Run a PPC Campaign [Updated 2024]

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.


30 May 2024

Why Taylor Swift is the Queen of Marketing

Taylor Swift has been taking the music industry by storm for the past decade or so. Every album she releases seems to be an even bigger success than the last one. Along the way, she’s even amassed a cult-like following which are labelled as ‘Swifties’.  These fans are among the most fanatical in the world Why Taylor Swift is the Queen of Marketing


22 May 2024

Shopify SEO Tips

Discover how you can improve your SEO on the Shopify ecommerce platform and stand out from your competition.

With these 5 easy to follow Shopify SEO tips, you can target the key pages that drive traffic to your website and ensure that you aren’t confusing users or search engines. Click the link and optimise your Shopify website today.


8 May 2024

The Importance of Good Web Design

Having a website that looks great and is easy to navigate is so important for your business these days. There aren’t many businesses out there that haven’t got a website. But many businesses still have websites that wouldn’t look out of place if they were viewed on a Commodore 64.  The importance of great website The Importance of Good Web Design


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