Blog

In 2026, if you aren’t using AI in some shape or form for marketing, you’re doing yourself a disservice. We get it, there’s a lot of discourse around the use of AI, and we have seen enough of it first-hand at Blaze in our office alone. But there’s no denying that AI is a fantastic … AI Marketing Tools: How to Leverage Technology Without Losing the Human Touch

The 2026 Met Gala took place Monday night, which means that most of the Blaze office were in our PJs, snack in hand, ready to judge the outfits of people massively richer and more fashionable than us. This year’s theme was ‘Fashion is Art’, which left plenty of room for interpretation, which, let’s face it, … How eBay Turned The Met Gala Into a Three-Year Marketing Masterclass

There’s nothing like summer in the city. The grass is back on the L1 steps, there’s just that right balance of sunshine and wind from the docks, and Matthew Street is packed like a clown car with day drinkers. What says summer more than that? If you live in Liverpool or the surrounding areas, you’re … Unmissable Events Coming to Liverpool This Summer

If you’re a business in 2026 and you don’t already have an Instagram account, do us a favour: call the Blaze Media office so that we can give you a very stern telling off.  In the age of social media, we have dogs and literal eggs (we’re being serious) with Instagram accounts, so your business … How to Use Instagram to Boost Your Business in 2026

Web design is a very sought-after skill, and it’s clear to see why. Having a website that can represent your brand in the right way is worth its weight in gold. A website is like a digital storefront in today’s era. Imagine having a physical storefront that looks old and decrepit; no one would visit … Web Design Trends for 2026

Over the past few years, the Baltic Triangle has grown from a derelict industrial area to an amazing creative hub, home to hundreds of businesses. With new event spaces, eateries and shops joining the Baltic every year, at Blaze we feel spoilt for choice every time we step outside our lovely office, knowing we are … The Baltic’s Hidden Gems 2026

If you’ve ever had the pleasure (or displeasure if you’re a developer) of speaking to an SEO manager, you may have heard the acronym ‘AEO’ over the last couple of years. There’s been a clear split in the world of SEO, with some SEO managers getting ready to retrain in PPC, while others have embraced … AEO Vs. SEO in 2026: How Search is Changing Forever

At Blaze, you have probably noticed that we’re quick on the draw when it comes to creating content about big cultural events. Sure, part of that is because our Content Executive has an ungodly amount of screen time, meaning they never miss out on the hot events, but we also make sure we track these … Newsjacking for SEO: How to Hijack Trending Topics for Search Traffic

Everybody, gird your loins (yes, there’s going to be a lot of this), the latest The Devil Wears Prada 2 trailer has dropped, and it is everything that we have waited 20 years for. From the same iconic cast from the original movie, including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, to new … The Devil Wears Prada 2: Nostalgia Marketing That Every Brand Should Study

Shh, if you listen closely, you can hear the faint sound of harps and the pitter-patter of 110’s lining up outside Pandora, Valentine’s has well and truly arrived in the heart of Liverpool. In such a big city, you are good to go when it comes to buying the best gifts, eating the best food … The Ultimate Guide to Valentine’s Day in Liverpool 2026: Best Deals, Dining & Dates

At Blaze Media, we know that branding is more than just a visual element; it’s a visual language used to showcase your identity as a company, product, or service. A strong brand identity and well-defined brand guidelines can be incredibly powerful when it comes to marketing strategy and business development. At Blaze, our clients are … Why Branding is so Important for Your Business Success