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What is Threads?

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In the marketing world things never stay boring.

At the start of July Lord Zuckerberg released the much anticipated Threads platform. Seen as a direct competitor to Twitter, Threads promises to give an interesting dynamic to the social media world.

And with well over 100 million users on the platform within the first week and a half, it’s hard to argue against it. 

Already businesses are beginning to hatch Threads social media strategies that will see them take the platform by storm.

In this post we will take a closer look at what Threads is and what the future holds for it.

a phone with Threads on it

What is Threads?

Threads is a social media app built by Meta which is intended for sharing text based content. 

They want to offer a place where public conversations can take place with an emphasis on making sure it is a creative and positive space for everyone.  

How Do You Sign Up to Threads?

If you have an Instagram account then you can sign up to Threads pretty easily. If not then you will need to create an Instagram account before you can open a Threads account.

That Zuckerberg doesn’t miss a trick!

You can choose to follow everyone from your Instagram account on your new Threads account so users can gain followers quickly.

Another really great feature!

Is Threads the New Twitter?

The app looks and feels like Twitter with slight variations between the two. What Meta have done is they have timed the release of Threads perfectly.

Twitter is going through a massive transition period at the moment and there is huge uncertainty looming over them.

The only positive thing is that they have Elon Musk in the building now. The guy is planning on colonising Mars so he clearly doesn’t lack vision or determination. 

Maybe he will make Twitter the first social media platform to have an office on mars?

Will Twitter Die Out Because of Threads?

Twitter has been around since 2006 so it’s classed as a social media veteran now. It’s in a period now where the company will see massive changes.

Whether these changes will be for better or worse is yet to be decided. 

We believe that there is room for both Twitter and Threads to co-exist. 

What this will look like exactly isn’t clear yet but you can bet that Twitter will put up a huge fight in the competition for users. 

What Does the Future Hold for Threads?

If we looked into our social media crystal ball we could probably see a bright future for the Threads platform.

It’s run by the biggest and most successful social media company of all time so it has all the help and resources it needs to become a success.

At first glance the platform looks and feels the part. No doubt it will grow and evolve as time goes on.

Maybe it will become the biggest social media platform of all, or maybe it will be a smaller player amongst the heavy hitters in the industry.

The truth is that we don’t really know but we do know that it isn’t going away anytime soon. 

a like for threads

Are you Thready for this New Social Media Platform?

While social platforms come and go, the content which gets posted on them doesn’t. The content that used to get posted on Bebo can still be posted on new platforms.

The mediums change but the messaging still remains.

Businesses will always need to create new content no matter what platforms they are using. So if you’re a business owner and need content for your social media channels then please contact us.
We have a team of inhouse social media experts who can craft copy, create graphics and design videos which can get your brand message across to our audience effectively…and if you’re already on the Threads bandwagon, make sure you give us a follow.

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