Paid Media Manager

LOCATION: Liverpool City Centre – Office based.

As a fast-growing digital marketing agency, we care as much about you and your wellbeing as we do our clients’ businesses. 

We’re big on our social responsibility too and have a culture that promotes personal development as well as professional growth. 

Based out of our office in Baltic Creative’s Digital House, you’ll be part of a team working together to inspire business owners to think bigger and do better!

We’re ambitious, experienced and results driven and run on a diet of coffee and dreams.

If you’re a creative, proactive paid media professional with experience of both paid social and PPC and you’re ready for a new challenge then we could have the perfect home for you!

You must have a minimum of 2 years’ agency experience and this is not a flexible role so please, no recruiters or applications for remote working.

Key Responsibilities:

• Build and maintain both direct response and above the line digital advertising campaigns across multiple channels including Facebook, Instagram, Linkedin, Google Ads, YouTube and TikTok.
• Analyse KPIs on a daily basis to allow for optimisation decisions to be made.
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.
• Plan catchy creative and graphical ad designs to attract the buyer’s attention.
• Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives.
• Generate and analyse weekly and monthly reports and find out the improvement areas
• Keep pace with search engine industry trends and developments.
• Provide a monthly, in-depth report for your Client Services Manager.
• Provide support and in-house development for your team
• Review competition strategies, strengths and opportunities.
• Manage the advertising budget spend across all required channels to ensure optimal efficiency and to demonstrate we are meeting target KPIs.
• Establish audience, targeting and creative tests across all advertising channels in order to improve advertising tactics and techniques.

Knowledge, Skills & Behaviours:

• Proven social media experience and expertise across Facebook, Instagram, LinkedIn, Tik Tok and YouTube channels
• Proven experience in delivering optimised Google Ads.
• Experience of using Google Data Studio, Google Analytics and Facebook Business Manager
• Strong data analytical skills
• Excellent organisational skills.
• Attention to detail.
• Excellent written and verbal communication and interpersonal skills.
• Highly value working as part of a team.
• Strong research skills
• Be able to work under pressure and manage workloads effectively
• Excellent time-management
• Be highly self-motivated
• Be able to see other people’s points of view and take on board feedback
• Work within strict budgets

Training and Qualifications:

• At least 2 years of Paid Media experience within an agency.

If you’re up for the challenge then email your CV to work@blazemedia.co.uk or use the form below.