PPC Executive

We’re looking for a creative, proactive PPC executive to come and help grow our ever-expanding digital marketing agency here in Liverpool.

Working as part of a close-knit team, you’ll need at least 1 year of agency experience and thrive working in a busy office, collaborating closely with our graphic design and web design teams.

This is an exciting opportunity to join a growing agency and progress your career.

Key Accountabilities:

• Build and maintain both direct response and above the line digital advertising campaigns across multiple Google products – Search Ads, Display Ads, Shopping Ads, & Video YouTube Ads
• Analyse KPIs on a daily basis to allow for optimisation decisions to be made
• Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics
• Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives
• Generate and analyse weekly and monthly reports and find out the improvement areas
• Keep pace with search engine industry trends and developments
• Provide a monthly, in-depth report for your Project Manager
• Review competition strategies, strengths and opportunities
• Manage the advertising budget spend across all required channels to ensure optimal efficiency and to demonstrate we are meeting target KPIs

• Establish audience, targeting and creative tests across all advertising channels in order to improve advertising tactics and techniques
• To work alongside the brand team to feedback ideas on ad creative and performance in order to continuously improve output

Knowledge, Skills & Behaviours:

• An understanding of all Google Ads channels and the ability to improve performance and report on statistics
• Strong data analytical skills
• Excellent organisational skills
• Attention to detail
• Excellent written and verbal communication and interpersonal skills
• Highly value working as part of team
• Proven experience in delivering optimised Google Ads
• Experience of using Google Data Studio, Google Analytics, Google Tag Manager, Google Merchant Centre & Microsoft advertising
• Ability to set up conversion tracking. Including lead forms, e-commerce and phone call tracking
• Strong research skills
• Be able to work under pressure and manage workloads effectively
• Excellent time-management
• Be highly self-motivated
• Be able to see other people’s points of view and take on board feedback
• Work within strict budgets

Training and Qualifications:

• Relevant previous experience and success within a similar PPC or Digital Marketing focused role for at least 1 year
• Current knowledge of Google Analytics and other digital marketing software and tools
• Strong analytical ability and experience working with a variety of data sources
• Strong Excel experience
• Be comfortable with managing multiple client campaigns of different sizes

If you’re up for the challenge then email your CV to work@blazemedia.co.uk or use the form below.