PPC Executive

LOCATION: Liverpool City Centre (Office Based)

We’re looking for a creative, proactive PPC executive to come and help grow our ever-expanding digital marketing agency here in Liverpool.

Working as part of a close-knit team, you’ll need at least 1 year of agency experience and thrive working in a busy office, collaborating closely with our graphic design and web design teams.

This is an exciting opportunity to join a growing agency and progress your career.

Key Accountabilities:

  • Build and maintain both direct response and above the line digital advertising campaigns across multiple Google products – Search Ads, Display Ads, Shopping Ads, & Video YouTube Ads
  • Analyse KPIs on a daily basis to allow for optimisation decisions to be made
  • Monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics
  • Provide suggestions and execute best strategies for most relevant keywords, campaign structuring, targeting, display network, etc as per the client objectives
  • Generate and analyse weekly and monthly reports and find out the improvement areas
  • Keep pace with search engine industry trends and developments
  • Provide a monthly, in-depth report for your Project Manager
  • Review competition strategies, strengths and opportunities
  • Manage the advertising budget spend across all required channels to ensure optimal efficiency and to demonstrate we are meeting target KPIs
  • Establish audience, targeting and creative tests across all advertising channels in order to improve advertising tactics and techniques
  • To work alongside the brand team to feedback ideas on ad creative and performance in order to continuously improve output

Knowledge, Skills & Behaviours:

  • An understanding of all Google Ads channels and the ability to improve performance and report on statistics
  • Strong data analytical skills
  • Excellent organisational skills
  • Attention to detail
  • Excellent written and verbal communication and interpersonal skills
  • Highly value working as part of team
  • Proven experience in delivering optimised Google Ads
  • Experience of using Google Data Studio, Google Analytics, Google Tag Manager, Google Merchant Centre & Microsoft advertising
  • Ability to set up conversion tracking. Including lead forms, e-commerce and phone call tracking
  • Strong research skills
  • Be able to work under pressure and manage workloads effectively
  • Excellent time-management
  • Be highly self-motivated
  • Be able to see other people’s points of view and take on board feedback
  • Work within strict budgets

Training and Qualifications:

  • Relevant previous experience and success within a similar PPC or Digital Marketing focused role for at least 1 year
  • Current knowledge of Google Analytics and other digital marketing software and tools
  • Strong analytical ability and experience working with a variety of data sources
  • Strong Excel experience
  • Be comfortable with managing multiple client campaigns of different sizes

Up for the challenge?

email your CV to work@blazemedia.co.uk

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