PPC simply stands for ‘Pay-Per-Click’ and the basic idea is that you pay for every click to your website which is generated by your adverts. There are various providers for PPC with the most popular being Google Ads - others include Facebook, Bing, Twitter, and LinkedIn just to name a few.
The key thing with PPC is knowing who your customers are as well as understanding what makes an advert actually work. Understanding what your customers are searching for, what keywords drive them to consider sales, devices being used, and the solutions you can provide for them.
Our guide includes the following 7 easy tips:
- 1. The Right Strategy
- 2. Remove Low-Performing Keywords
- 3. Landing Page Effectiveness
- 4. Switch Up & Experiment With New Ad Copy
- 5. Bulk Up With Assets
- 6. Pay Attention to Negative Keywords
- 7. Geotargeting Campaigns
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