Facebook ads are an amazing way to market your business to your target audience. While it might be slightly uncomfortable to think about how much data Mark Zuckerberg and his lot have on us, when it comes to marketing this data can be a godsend for you and your business!
It goes without saying that you should make sure your ads are fully optimised to give you the best chance of success. But aside from that, what can you do when actually creating your ads to encourage clicks and hopefully sales?
Well, sit back and get ready to learn some good tips that you can keep in mind when putting your ads together to make them the best that they can be.
Identify your customers’ pain points
One of the most important things to keep in mind when creating ads is that you should always stick to your Facebook Ads strategy. There’s a reason why you set your strategy up and unless there’s a problem with it then you shouldn’t go against it.
This means sticking to your audience profiles and creating content that meets their needs. If you can create an ad that highlights a particular pain point for someone in your target audience and how your business can fix this, then you’re encouraging them to click on your ad and find out how.
For example, take a look at this BrewDog ad for their new low-calorie drink. Here, they’ve identified the pain point that their customers have searching for alcoholic drinks that are free of carbs and sugars. Then, they’ve advertised their drink that meets that market in a very creative and on the nose way.
Use snappy, memorable copy
Creating copy for your ads is all part of the process of optimising Facebook Ads. The optimisation process changes over time though.
For example, Facebook ads used to have to contain less than 20% text in the image. If more than 20% of your image contained text then your ad would actually have its reach limited by Facebook.
So previously, there would be three areas where you need to provide copy: the headline, the post copy, and the link description.
This may not be the case anymore, and you can now include text as you like in your ad image. However, you should still try and stick to using your main text in your post copy and link description, and maybe having a key line in your ad image alongside your headline.
This should be a memorable line, preferably with some active verbs that encourage the reader to do something (hopefully buy from you!). Keep this message simple and to the point. If it’s too complicated or flowery, most people will unfortunately look past it.
Take a look at this very smart Asana ad. The copy on the text image is a play on the well-known phrase ‘when there’s a will, there’s a way’. This copy is memorable, snappy, and is a great way to increase brand awareness and name recognition.
Offer financial incentives
In the internet world, people usually don’t sit down to buy something without knowing what they’re going to buy in advance. So selling your business to someone who isn’t aware of your products can be a big task, even if they’re active customers in your industry.
One way to win these customers over is by offering them a discount code or limited time offer. Alright, some people might think this is cheating when you’re trying to write amazing Facebook ads but the fact of the matter is money talks!
If someone knows that they’re going to have to spend £100 on something from a certain business, then they see an ad from you that tells them you’re selling that product for £80 with a discount code, you stand a good chance of winning that customer over.
What’s more, you can make this discount a limited time sale to really put the fire under your potential customers bums and persuade them to buy from you before your sale ends!
This advert from Super U is a great example of when financial incentives can really work to your advantage. In their case, their product is mushroom coffee. Now I don’t know about you, but I’d definitely be hesitant about trying mushroom coffee!
Super U realise this and are therefore offering customers 20% off to try their wacky product to see if they like it without having to pay full price for a risky purchase.
Use seasonality to your advantage
Lastly, you should always have a social media holiday calendar on hand before planning any Facebook ads.
Social media holiday calendars are calendars that are filled with loads of important national and international events. You’ve got big events, like Christmas Day on 25th December or Mother’s Day on the fourth Sunday of Lent (whenever that is!). You also have smaller, more niche holidays like national pizza day on 9th February or national hammock day on 22nd July.
These events can be great to jump on and promote your business while joining in with some fun trends! On top of this, there’s usually an active #hashtag for these events so your adverts can be seen by even more people.
There are also some much-needed awareness days that you can use to not only market your Facebook ads but also represent your business’ culture by promoting events that are close to your heart. These are events like anti-bullying week and breast cancer awareness month.
One event that’s probably on most of our minds is the pandemic. Specifically, the number of lockdowns that we all went through as a society. Card company Thortful are using these lockdowns as seasonality to sell their cards by using humour through ‘whether or not you’ll be there for their birthday’.
Quickfire Facebook Ads tips
We hope we’ve given you some good tips that you can use as inspiration to create some cracking Facebook ads! As a cherry on top because we’re just that generous, here are some final tips for you to bear in mind when writing your ads:
- Use a simple, yet bold, colour scheme – but stay within your brand guidelines!
- Are your buyer personas accurate? If not, they might need updating to ensure you’re marketing to the right audience.
- Be imaginative and creative with your imagery, but…
- Make it clear what the picture is selling without the copy. The picture on its own should be enough for your customers to understand without needing to read a single word.
Looking for a Facebook Ads agency?
And there we have it! Some tips on how you can create some awesome Facebook ads. If you don’t have the time to do all this, then Blaze Media, as a certified Facebook Marketing Partner agency, can do this work for you! Get in touch to enquire about running Facebook Ads and we’ll get back in touch as soon as possible.
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