It’s hard to imagine a world without Google in it.
Well maybe if you were born in the 50’s you can remember just fine but you get what we mean.
Google has become such an embedded word within modern-day vocabulary. Every time you search for something on the internet, Google is there waiting to give you the answers.
They even have Google products and services that range from mobile phones to AI home speakers.
Is there anything this company can’t do?
Maybe a carwash, not sure that would work, but knowing Google they would find a way.
Google Carwash. Kinda has a ring to it, eh?
The point we’re trying to make is that Google’s influence is far-reaching.
So much so that every time you search on Google you get presented with ads. These Google ads can have massive benefits for your business.
In today’s post, we will talk about these benefits and explain each of them.
What is Google Ads?
Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google.
It allows businesses and advertisers to create and manage ads that appear on Google’s search engine results pages, as well as on various other Google partner websites and platforms.
Ever notice when you search for something on Google it will say ‘Sponsored’ on some of the search results?
That’s a Google ad.
The main goal of Google Ads is to help businesses reach their target audience and drive relevant traffic to their websites or landing pages.
What Are The Types of Google Ads?
The Google Ads platform allows you to generate different types of ads to suit your particular campaign. This variety is what makes it suitable for so many different business types.
There is sure to be a type your business can benefit from. A platform that caters to all, how nice of them.
Here is a list of the different types of Google Ads:
- Search Ads – These ads appear at the top and bottom of Google search results when users enter relevant keywords. Advertisers bid on keywords to have their ads displayed when those keywords are searched. Search ads are the most common type of Google Ads.
- Display Ads – Visual display ads that can include images, graphics, and text. They appear on websites within the Google Display Network, which includes millions of websites and apps.
- Video Ads – You can run video ads on YouTube. There are different ad formats, including skippable in-stream ads, non-skippable in-stream ads, and more. Video ads can also be displayed on other websites and apps within the Google Display Network.
- Shopping Ads – These ads showcase products along with images, prices, and store information. They are primarily used by e-commerce businesses and appear in Google Shopping results and occasionally in regular search results.
- App Promotion Ads – These ads are designed to promote mobile apps. They can appear on Google Search, Google Play, YouTube, and across the Google Display Network.
- Local Ads – These ads promote physical stores or businesses and appear on Google Maps and in local search results.
- Discovery Ads – These ads appear in the Google Discover feed, YouTube home feed, and Gmail. They are visually engaging and aim to reach users as they explore content.
Benefits of Google Ads
Google Ads offers a range of benefits for businesses and advertisers looking to promote their products, services, or websites.
Some of the key benefits include:
1. Targeted Advertising
Google Ads allows you to target specific keywords, demographics, locations, devices, and even time of day to ensure your ads reach the most relevant and interested audience.
This level of targeting is what blows traditional advertising out of the water!
Billboards and TV ads can get in front of your audience but they can also put you in front of a lot of unnecessary people too.
2. Highly Measurable
Google Ads provides detailed analytics and reporting, allowing you to track clicks, conversions, impressions, and other key performance metrics.
This data helps you assess the effectiveness of your campaigns and make informed decisions.
3. Immediate Results
Unlike some other marketing methods, Google Ads can generate quick results.
The amount of time that passes from you creating an account until you get your first conversion could be a matter of hours.
Granted not every campaign will produce results right away but it certainly has the potential to, especially if you follow all the policies correctly.
Even after only a couple of days of running a campaign you can look at the results and optimise further depending on what ad you feel is yielding better results.
It’s worth noting that Google recommends leaving your campaign alone while it’s in the learning phase. This learning phase is when the Google ad collects data so your ad can be optimised as much as possible.
Even when you take the learning phase into account, the process of seeing results is still relatively fast.
Especially when you compare it to the likes of SEO (Search Engine Optimisation) which won’t produce until a few weeks or months down the road.
That’s not to say SEO shouldn’t be considered, after all, you could run both Google ads and an SEO strategy at the same time. Which could give you results both in the long term and short term.
You’re never out of options when it comes to digital marketing!
4. Cost Control
You can set a budget when you run a PPC campaign, and you only pay when someone clicks on your ad.
This makes it easier to manage your advertising expenses and ensure a positive return on investment.
It’s especially good for those on lower PPC budgets.
PPC stands for pay-per-click in case you didn’t know!
Having precise management of your campaign budget allows you to focus on particular keywords and select a bidding approach aligned with your business priorities e.g. impressions, and conversions.
Following this, you have the ability to establish a daily budget for each campaign, guaranteeing that you stay within your financial limits while expanding your outreach to the fullest extent.
Furthermore, you retain the option to stop your campaigns whenever necessary, whether due to escalating costs or the need to make adjustments to your ad content.
You can adjust your campaigns in real-time, and modify keywords, ad copy, and targeting settings to optimise performance based on the data and insights you gather.
When you have someone who knows what they’re doing when it comes to Google ads, this flexibility can be the difference in making a campaign profitable.
6. Wide Reach
Google is the most popular search engine worldwide, and Google Ads provides access to a vast audience of potential customers.
With over 90% of the market share and 4.3 billion users worldwide, it’s hard to comprehend the reach Google can give your business.
Just reaching a tiny fraction of those people could be all that is needed to take your business to the next level.
7. Ad Formats
Google Ads offers a variety of ad formats, including text ads, display ads, video ads, shopping ads, and app promotion ads, giving you options to showcase your products or services in different ways.
This is great for showcasing different content you may produce for your brand. People react differently to different content types.
8. Local Advertising
Maybe you’re a local business owner and want to try and attract more of the local community to your store.
For businesses with physical locations, Google Ads allows you to target local customers and promote your products or services specifically to people in your geographic area.
All in a day’s work for the mighty Google algorithm.
9. Keyword Relevance
Ads are shown based on the keywords people use in their search queries, ensuring that your ads are displayed to users actively searching for products or services similar to yours.
Google Ads enables you to show ads to users who have previously visited your website, helping you re-engage potential customers and increase conversions.
You need to be at the forefront of your customers’ minds, otherwise, they’ll go with a competitor instead.
We wouldn’t want that now, would we?
11. Competitor Visibility
Google Ads can help you gain visibility over your competitors in search results and capture potential customers who are researching similar products or services.
12. Ad Extensions
You can enhance your ads with various extensions, such as site links, callouts, location information, and more, providing additional information to users and improving ad visibility.
13. Global Reach
Google Ads allows you to target audiences in different countries and languages, making it suitable for businesses looking to expand their reach internationally.
A great option for businesses wanting to explore new markets and take on new challenges!
14. Testing and Optimisation
Google Ads provides the ability to run A/B tests, where you can test different ad elements and strategies to identify what works best for your audience.
Testing is a massive part of digital advertising.
Whether you’re doing Google ads or Meta ads, you’ll need to test what works and what doesn’t.
Otherwise, you’ll be guessing, and that could mean you’re wasting a lot of money.
15. Brand Exposure
Even if users don’t click on your ads, the impressions generated contribute to brand exposure and awareness.
Google Ads with Blaze Media
As you can see, Google Ads is a powerful advertising tool that can help businesses effectively reach their target audience, drive traffic, and achieve their marketing goals.
We’re a digital marketing agency that works with an extensive range of clients who run Google ads campaigns.
Our practical knowledge and deep understanding of the platform have allowed us to implement successful strategies for our clients.
If you’re thinking about running Google Ads for your business then we would love to assist you.
Reach out to us today and let’s get your journey off to a successful start!
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