If you’re a business owner and you’re not utilising social media then you’re missing out on a huge opportunity.
And when we say huge, we mean HUGE.
Now we’re not saying you have to be the next TikTok superstar or LinkedInfluencer.
See what we did there?
You just need to understand these platforms and come up with a strategy that is going to suit your business and most importantly your customers.
Social media marketing is one of the most valuable marketing avenues that businesses of all sizes are taking advantage of.
In this post, we will take a look at what social media marketing actually is and its benefits to your business.
Let’s get into it!
What is Social Media Marketing?
Social media marketing is the act of marketing your business using social media.
Wow, the clue really is in the name.
Okay, there is a tad more to it than that.
Businesses use social media platforms to create content that their audience can engage with, in the hope that they will do business with their brand at some point.
Sharing content online can attract new people to your brand also. And the best thing about it is that social media platforms are completely free.
Yes, you heard me, FREE.
All you need is time, effort and a consistent posting schedule.
Some of the biggest companies in the world can attribute their success to social media.
Don’t believe us?
Just ask Kylie Jenner.
12 Benefits of Social Media Marketing
So you know what social media marketing is.
But what are the actual benefits of this type of marketing for your business?
Let’s take a look shall we:
1. Increased Brand Awareness
Social media platforms provide a vast audience that businesses can tap into to increase their brand visibility and recognition.
There are 2.35 billion monthly active users on Instagram alone. Imagine you could even target 0.1% of these users.
If our maths is correct, that’s a potential of 2.35 million people.
Social media marketing can be more cost-effective than traditional advertising methods, especially for small businesses with limited budgets.
Do you know how much TV advertising and billboards cost? It’s a lot more expensive than posting on social media anyways.
And even if you run paid ads on social media you’ll get more bang for your back as the targeting is so precise.
3. Engagement and Interaction
Social media enables direct communication and engagement with your audience, allowing you to build relationships, address customer concerns, and foster a sense of community around your brand.
Check out our 10 tips for creating engaging social media content.
4. Lead Generation
Social media can be used to attract and nurture potential leads, guiding them through the sales funnel and increasing conversion rates.
5. Website Traffic
Sharing content from your website on social media can drive traffic to your site, potentially leading to higher conversion rates and better search engine rankings.
Your website is the digital real estate for your business. Building this up can also prove to be an invaluable asset.
We’ve helped countless businesses stand out by building a website that is engaging and eye-catching.
6. Customer Insights
Social media analytics provide valuable insights into your audience’s preferences, behaviours, and opinions, helping you refine your marketing strategies.
7. Content Distribution
Social media is a powerful platform for distributing various types of content, including articles, videos, infographics, and more.
Having a varied approach to the content you share can help you connect with a wider audience.
Some people like video content marketing while others prefer to read long-form content like blog posts and online articles.
Different strokes for different folks!
8. Viral Potential
Well-crafted and shareable content has the potential to go viral, rapidly increasing brand exposure and reach.
Going viral is beneficial, however, it shouldn’t be your main focus. Focus on creating good content for your audience first and foremost.
And if it goes viral then it’s a bonus.
9. Competitive Advantage
Establishing a strong social media presence can set you apart from competitors and position your brand as an industry leader.
So many businesses still don’t know how to use social media properly. Even having a small amount of knowledge on this can put you at a huge advantage.
10. Real-Time Feedback
Social media allows you to gather real-time feedback from your audience, helping you adapt and improve your products or services based on customer input.
If someone likes your business they will let you know. And if they don’t they will also let you know.
Both can be helpful.
11. Influencer Collaborations
Partnering with social media influencers can help amplify your brand’s message and extend your reach to their followers.
Some people have amassed huge followers on social media. These followers turn into raving fans that will buy into whatever that person is promoting.
Getting your product or service in front of them could bring in huge business.
12. Brand Loyalty
Engaging with your audience on social media can foster brand loyalty and turn customers into advocates who promote your brand to others.
Creating a loyal community on social media means that people will talk about your brand without even asking them to do so.
It’s just another way to get free publicity. Never underestimate the power of word of mouth or the importance of branding your business correctly.
Social Media Marketing at Blaze Media
It’s important to note that while social media marketing offers many benefits, its effectiveness depends on a well-defined strategy, consistent effort, and an understanding of your target audience.
That is where Blaze Media can help.
We have extensive experience in crafting, developing and implementing unique and innovative social media strategies that help brands grow and thrive.
For any further information on how we can propel your business’s social media strategy to the stratosphere please reach out to us today!
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