So you want to get more eyeballs on your business but you don’t want to spend the majority of your budget running ads?
Then, it may be time you start thinking about increasing the organic traffic to your website.
In terms of a long-term marketing strategy, there is arguably no better way than to have a solid SEO (Search Engine Optimisation) strategy which will increase your organic traffic over time.
In this post, we will take a deep dive into different ways that can grow your organic traffic.
So grab a pen and paper because this is going to be a juicy one!
What is Organic Traffic?
When we talk about organic traffic we’re talking about users who search a query online using a search engine (usually Google) and then click on a website to find an answer.
So let’s just take a look at an example.
Imagine you just graduated from university and now you need an outfit for graduation.
Let’s face it you’ll want to be looking your best on the big day so you need to find the PERFECT outfit.
You’re going to need something that isn’t just any old style. You want something that will look and feel like graduation attire.
What you could do is type into Google ‘Best graduation outfits’ and see if anything pops out.
You see that Nasty Girl has a guide on their site which will give you all the best tips and tricks on how to look better than all your fellow classmates!
Your prayers have been answered, not by God, but by the almighty Google algorithm.
That is how organic traffic operates and that is how you can use it to your advantage. Millions of people are searching online for answers to an endless amount of problems.
All you need to do is show up in front of them with the right solution.
How to Increase Website Traffic
Now that we have covered what organic traffic is, we’ll look at ways you can grow your organic traffic. Here are some effective strategies to help you increase organic traffic:
Provide Valuable Content
A huge part of growing your audience is producing high-quality valuable content for them to enjoy. Your content will solve their problems and build trust between you and them.
As you do this, Google will also take notice that your site is a trusted source which will help your website rank higher up in the search results.
Providing valuable content to your audience is a must.
With so many websites and platforms vying for attention, having quality content is what sets you apart from the crowd.
Let’s face it, if your content is subpar and just like everyone else’s, what is making people want to stick around?
Start thinking outside the box and look for new ways to deliver nothing but the best content for your audience.
Or you could always let the experts take care of your content marketing for you (we’re the experts BTW).
On-Page SEO Optimisation
Yes, you need to sort out your on-page SEO to actually help with your SEO strategy, who would have thought, eh?
You can have all the fancy content and branding that you like, but if your website isn’t optimised for SEO then you’ll struggle massively to increase your organic traffic.
On-page SEO optimisation, in a nutshell, is making sure that when the search engines land on your website, they can understand it alongside the content you’re providing.
It’s a crucial step in the overall SEO strategy of your brand because if Google doesn’t understand your site then it won’t show it to anyone.
What a bummer.
But fear not, there is hope.
By doing tasks such as optimising your headlines, HTML tags (title, meta, and header), and images, you’re essentially making your site Google-friendly.
Over 50% of web traffic comes from search engines according to SEO company BrightEdge, so not getting this right could prove to be detrimental.
Use the ‘People also ask’ Section
On Google, you will notice that there is a section which is called ‘People also ask’. It’s placed under the top search result. Just like the image below.
These are questions that are related to your initial search query.
According to Ahref’s Keywords Explorer, 43% of search queries now show a People also Ask box.
If you can have headings within your content that can answer these questions then you could also have a chance of showing up here.
Allowing you to potentially boost your organic traffic even further.
Another way you can look for questions to ask is by using a tool called Answer the Public.
Here you can search for questions relating to your search query, which could help you show up on the People Also Ask section.
Google is just the gift that keeps on giving!
Keywords are what make up your website content and describe what it is about. So when someone types a keyword into Google, your site has a chance of showing up because it is relevant.
That is why keyword optimisation is so important. If your site sells dog food but is showing up for the keyword ‘piano lessons’ then you’re a lost cause, unfortunately.
Joking of course.
It just means that you’re more than likely optimised for the wrong keywords.
Using tools such as Ahrefs or SEMrush you’ll be able to see the keywords that your site is ranking for. If there are any keywords that you don’t want to rank for then find their location on your site and get rid of them.
Another tactic you can use for keyword optimisation is spotting keyword gaps.
How to Find Keyword Gaps
Have you ever spent hours crafting the perfect content for your website, only to find that it’s not getting the traffic it deserves?
Well, fret no more – you just need to find your keyword gaps!
It’s a fancy way of saying that you need to figure out which keywords your competitors are ranking for that you’re not.
Keyword tools allow you to compare your keywords to those of your competitors and find gaps in your content.
With this information, you can tailor your content to include those missing keywords and see an uptick in traffic.
If you use SEMrush, see below where you can find the keyword gap tool.
Social Media Promotion
In today’s digital age, social media is more than just a platform for staying connected with friends and family.
It has become a vital tool for businesses to grow their organic traffic and increase their online presence.
Social media promotion is a powerful way to reach a wider audience, engage with potential customers, and showcase your brand’s personality.
By creating shareable and engaging content, you can leverage the power of social media to drive traffic to your website and boost your SEO rankings.
There are an estimated 4.9 billion people who use social media in the world today. That’s over half of the total population of the entire planet!
Even if just a teeny tiny portion of those users see some of your content imagine the amount of traffic you could get.
And there are so many platforms to choose from nowadays.
You really are spoilt for choice!
So whether you enjoy talking in front of a camera or you much prefer being a keyboard warrior in front of a screen, use social media to your advantage and grow your traffic numbers.
As well as using social media sites as a way to promote your content and attract higher organic website traffic numbers, there are other methods you can use to promote your content including:
- Email newsletters.
- Industry forums.
- Online communities.
- Guest blogging.
Think of where your target audience gathers.
What sites do they visit?
Which online forums do they explore?
Knowing these will allow you to target your content in these areas so you’re not spreading yourself too thin.
Growing organic traffic through mobile optimisation is crucial for several reasons.
It’s essential for staying competitive in the digital landscape, improving search engine rankings, enhancing user experiences, and reaching a larger audience.
As mobile usage continues to rise, businesses that prioritise mobile optimisation will be better positioned for success.
Mobile optimisation refers to the process of designing and configuring your website and content to provide an optimal user experience on mobile devices such as smartphones and tablets.
Let’s face it, when we go online we usually do so on our mobile phones.
And yes, even your nan does it.
So if you’re not optimising your site for mobile you could be hurting your website traffic numbers and missing out on a golden opportunity.
Regularly Update Content
Regularly updating your website content is a fundamental strategy for growing its traffic and maintaining its relevance in the online world.
Search engines like Google favour fresh and up-to-date content.
When you update your website regularly, search engine crawlers are more likely to revisit your site, index the new content, and potentially improve your rankings.
Keep the crawlers, aka Google minions, happy and they will keep coming back for more!
Consistent updates provide opportunities to target new keywords, expand your content portfolio, and capture more search engine traffic.
As your site ranks higher in search engine results pages (SERPs) due to regular updates, it becomes more visible to users searching for related topics.
Fresh content can attract new visitors who are looking for the latest information or solutions.
Consistently updating content in your niche or industry demonstrates your authority and expertise on the subject matter. This can attract a loyal following and help you build a reputation as a trusted source.
Being seen as an authority can lead to more backlinks from other websites, which can further boost your SEO and traffic.
Regularly updating your site not only helps with SEO but also fosters engagement, builds authority, and keeps your site competitive in your niche or industry.
Just remember that when it comes to publishing online content, consistency and quality are your best friends!
Analytics and Monitoring
Google Analytics is a powerful tool that lets you get an overview of the analytics of your website. You can go into depth about your site visitors including their age, gender and location.
This in-depth knowledge like this can be extremely useful when you know what you’re looking at.
Google Analytics 4 (GA4) is Google’s latest update on their analytics software.
Using GA4 you can spot areas of your site that can be improved on, giving way to new opportunities.
If your site’s CTR (Click-Through-Rate) is quite low then maybe you could update the headline and meta description.
Doing tests like this will allow you to see if your stats improve.
Improving these stats will help your overall SEO strategy and therefore result in a higher number of organic traffic.
To find out more about which analytic metrics to look out for on your site read our blog on SEO metrics that matter.
Voice Search Optimisation
Did you ever think talking to your phone or device could actually help increase your website’s traffic?
With Voice Search Optimisation, that’s exactly what can happen.
By making sure your website and content are optimised for voice searches, you can greatly improve your chances of being found by potential visitors.
More and more people are using voice search technology
So having your site optimised for this form of search could potentially put you years ahead of the competition.
If you’re interested in voice search and its benefits to your brand then read our blog on the future of voice search.
Increase the Traffic on your Website with Blaze Media
There you have it, 9 ways you can boost your website’s organic traffic.
Generating website traffic takes time and consistent effort and will require a lot of your time.
Something most business owners wish they had more of.
That’s where we can help.
We’re a digital marketing agency that has helped many businesses grow the organic traffic of their websites.
Our in-house SEO experts come up with innovative strategies and bespoke content that helps our clients grow and reach new customers.
The value of a solid SEO strategy for your business cannot be underestimated due to its long-term benefits.
So, if you’re interested in growing your business’s organic traffic then please reach out to us today and we can get one of our team members to assist you.
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