Pay-per-click advertising is a fantastic way to increase traffic to your company website. Let’s face it, even if you feel as though your business is doing well, there’s always room for improvement.
You can receive considerable sales in return for the price of one click, so it’s no wonder this marketing technique has become so popular.
PPC advertising works well but can be even better when supported with the right tools and a few hopes and prayers.
In this article, we will explore the PPC tools currently available and examine their benefits.
Let’s get into it!
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What Are Pay-Per-Click Tools?
PPC tools ensure that businesses can optimise their PPC campaigns. They optimise a business’ advertising campaign and are also excellent tools for monitoring these campaigns.
Many PPC tools offer detailed analyses of any data you may have collected through your campaigns, which means you can review the data without spending hours analysing it yourself.
Your time is valuable, so sit back, and PPC tools take the wheel since you’ve already done the hard bit.
Why Are They Important?
PPC ad tools are essential for making your business more efficient.
They can process data much faster than humans, allowing you to automate tedious tasks while providing valuable insights into your business’s success.
It might feel weird leaving it to AI, but with efficiency rates like that, it would be silly not to.
Better budget management is a massive benefit of using PPC tools. Time is money, and these tools give you plenty of time to play around with.
They allow you to see which marketing strategies are and aren’t working, enabling you to assign better where you invest your money.
The Types of PPC Tools
- Ad Creation: Creates captivating ads.
- Automation: It handles necessary tasks for you.
- Campaign Optimisation: Ensures your ads are the best that they can be.
- Tracking: Monitoring the performance of your campaigns.
- Evaluate Competitors: Compare your ads to your competitors.
The Best Tools For Monitoring PPC
Position Tracking
Position Tracking monitors the success of your PPC campaigns and competitors. It gives you a daily report of your website’s rankings and creates custom ad targets.
With Position Tracking, you have full control over the monitoring process. You can schedule the software to create monthly, weekly, and daily reports so you’re always in the know.
It’s easy for life to get away from us, and we don’t always have the time to check our campaigns every day, so having a daily report that you can read whenever you feel like it is a game changer.
Position Tracking not only monitors the success of your ads but also monitors local competition.
If you input specific keywords, Position Tracking will seek out other companies using those words so that you can compare the success of your ads with local competition.
Ad Assistant
PPC monitoring is essential if you want to run a successful PPC campaign. One of the easiest ways to keep tabs on your campaigns is by using software that monitors your success and advises you on how to improve.
Ad Assistant is great for this, as it monitors your campaigns’ performance and offers advice on improving your PPC campaigns while locating any errors.
Many ad tools email over any campaign data for you to review later, but Ad Assistant sends you alerts that continuously keep you informed about your campaign’s success.
Another great feature of Ad Assistant is the forecast feature, which can predict the future performance of your campaigns and give you an opportunity to make any necessary changes.
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The Best PPC Tools For Competitor Analysis
Staying informed about your competitors is essential when running any business. There’s nothing wrong with a bit of healthy competition, and using the right tools will definitely give you the upper hand.
You always want to be ahead of the competition, and you can do this in many ways.
You can ensure that you are familiar with PCC trends to give you the edge, putting you one step ahead of your competitors.
Tracking your competitors can be tough to maintain alone, so using Google Ads tools that allow you to analyse the success of your competitors can be incredibly helpful.
Here are some of the best PPC tools for competitor analysis.
Spyfu
If you are looking for an easy tool for competitor research, Spyfu is certainly worth considering. Spyfu has many key features, such as:
- Competitor keyword monitoring.
- Competitor ad history analysis.
- PPC harmful match recommendations: see which keywords have failed for your competitors.
- PPC ad rank tracker.
What sets Spyfu apart from other competitor analysis software is that it doesn’t only monitor current success. As the saying goes, we learn best from the mistakes of those who came before us.
Spyfu accesses what has and hasn’t worked in the past so it is a great bit of software for saving money.
The less you spend on your ad campaigns, the more profit you receive.
Spyfu is fantastic for ensuring no money is wasted on unsuccessful campaign methods, and the name is pretty fun, which is always a plus.
Advertising Research
Advertising Research is one of the most popular ads tools regarding competitor analysis.
Much like Spyfu, Advertising Research allows you to explore not only the current statistics concerning your competitors but also their past performance.
Advertising Research analyses their past traffic in comparison to their current traffic. This is great; it gives you information you can apply to your advertising campaigns.
Having these insights is valuable to the success of your campaigns, as it can give you the information you need to make the necessary changes to your advertising campaigns.
Your choice of keywords is essential when it comes to PCC. Luckily, Advertising Research offers a comprehensive analysis of which keywords currently work best.
The Best Tools for Google Ads
Planning and creating ads is not as easy as it looks. Making a mistake with your ad creation could cost you a lot of money in the long run.
You must remember that countless of ads are flooding Google, so you want to ensure that any you put out does not get lost in the void.
Here are some of the best PPC tools for planning and distributing your ads.
AdEspresso
When it comes to planning the perfect ad campaign, there is a lot of trial and error involved.
You may feel pressure to get it right the first time, but AdEspresso relieves some of this pressure.
With its test-splitting feature, AdEspresso allows you to experiment with your Google ads. You can play around with the content and phrasing of your ads, and AdEspresso will help you determine which combination is the most effective.
Other fantastic features include:
- Expert Review: This is invaluable because it allows you to hear from an expert about improving your ad campaign.
- Performance Reports: You receive bespoke reports concerning the success of your ad campaigns.
- Preapproval on campaigns: This step sets you up for success, as you’re sending out your best ads the first time.
What makes AdEspresso stand out is just how personable it is. Not only do you receive video reports of your campaigns, but you also receive one-on-one coaching with a marketing expert, which is great for improving your knowledge of PPC.
The Best Tools for Content Creation
Distributing your ad campaigns correctly is one thing, but creating great content is another. It’s easy to get clicks on your ad, but it’s more of a challenge to actually read and digest what you have published.
With the right marketing, your ads can reach millions of people, but you want to ensure that potential consumers actually engage with them.
Having excellent copy and effective headlines are must-haves when it comes to running a successful campaign.
Here are some of the best PCC tools for content creation.
AI Writing Assistant
Great copy is essential for running a successful ad campaign. An AI writing assistant provides the necessary support to create fantastic content.
This software can create eye-catching leads and format the content in a way that is easily digestible for readers.
If you do not want to outsource your copy but are not confident in your writing skills, this could be an excellent solution.
Other benefits of using this software include:
- Smart learning: The software will learn from other copy to create successful and persuasive content.
- Time: This software creates copy in seconds, so you don’t have to wait to start your ads.
Google Ads Keyword Planner
Having the right keywords is essential for a successful PPC campaign. Picking the right keywords can make or break the success of your ads, so they require considerable thought.
Your keywords need to be relevant to your business and link back to your landing pages. Investing in the best keywords is essential to creating the most successful copy.
Google Ad Keyword Planner is an excellent tool for generating keywords. It picks relevant keywords for your business and generates keywords based on the content published by competitors.
In the past, picking keywords could often be a leap of faith, but not any more, thanks to the Keyword Planner.
The Google Ads Keyword Planner creates a forecast which takes into account the cost of keywords and the return on investment.
There is nothing worse than waiting around to see how an ad will perform, but with Google Ads Keyword Planner, you receive a projection of how your keywords may perform, which allows you to make any necessary adjustments ahead of publication.
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PPC Tool Support for Your Business
As you can see, many tools are available to support the creation of Pay Per Click campaigns.
Running a successful campaign requires you to take in a lot of information, which we understand can be overwhelming.
Luckily, thanks to all of these tools, there is support out there.
It can be tempting to take on everything alone, but this can be detrimental to the success of your campaigns and cost you a lot of money.
This really is a case of trial and error, so you will likely experiment with many PPC tools.
Remember, every ad campaign is different, so don’t worry if it takes some time to select the right tool for you.
Though we have given you some insight into the options available, we suggest that you do your own research so you can guarantee the right selection for your needs.
In the meantime, if you want to learn more about running a PPC ad campaign, be sure to look at the other information on our website.
For more in-depth information, reach out to our PPC experts, they will offer the guidance that you need.