The first step was to create a strong brand based on their existing logo so they would have a consistent image both on their website and Instagram pages as well as being reflected in their merchandise and their own workout kits.
Once the branding was signed off, the website build began which includes information on the programme, images of Callum, Holly and their team as well as an ecommerce element where clients can sign up to the 8 week programmes.
Colour Scheme
Callum and Holly are both big fans of the monochrome look so the site and brand guidelines are predominantly black and white with just a flash of teal to make things pop.
The Sign Up
The sign up and payment process is embedded to create a seamless experience for new and old clients alike.