Making TikTok Ads for your business can be a time-consuming task.
First, you’ll need to be up to date on all of the latest TikTok trends so that you can use these to give your ads the best chance of being seen by the most people. Then you’ve got to set time aside to actually plan and film the thing, never mind trying to find the best location or lighting for the footage.
If you’re struggling to find the time in the day to do this, then you should consider taking advantage of one of TikTok’s best tool for businesses: TikTok Creator Marketplace (TCM). This feature gives you access to a catalogue of experienced content creators who you can use to create TikToks for your brand according to your own goals and campaign guidelines.
Even if you do have the time to make your own ads, using an influencer marketing campaign can still be beneficial. Wondering how? Read on to find out!
What is TikTok Creator Marketplace?
With other social media platforms, if you wanted to pay a content creator to make an advert for your business then you would either have to contact a specific influencer directly or pick one from one of the many third-party businesses that have influencer directories.
But what TikTok has done is cut out the middleman. They’ve put together their own catalogue of over 8 million influencers and content creators that can be contacted within their own platform, with all of their relevant stats listed to help you make your mind up which creator is best for you.
You can browse all of members of the community or filter your search by a number of parameters until you find one that meets your budget/campaign goals. When you’ve found the one you want, get in touch with them through the Creator Marketplace to begin negotiations around price and content and away you go.
Why use influencer campaigns for your ads
We think that you should seriously consider implementing influencer campaigns into your brand’s social media marketing.
Growing your audience as a business can be a gruelling task. You’ll have to really work on creating quality content that people want to see and engage with in order for your business to gain followers and reach.
People generally prefer engaging with real people over brands. There’s a connection that can be formed with a human being that just can’t be replicated by a business or a brand.
As well as this, by showing someone else using or talking about your products/services, what you’re doing is creating social proof. Usually social proof is found by looking at reviews, but influencer content has the same effect provided that you have creators who make genuine, authentic content.
An influencer also already has their own audience that they’ve built over time. The best influencers will have really good engagement rates too. This means that your brand and your products get the spotlight on them by proven audiences.
If you want to target people within a certain demographic (whether it be age, location or interests) then using the right influencer can get this job done effectively.
And, of course, if you use an influencer then you won’t have to spend time creating your own TikTok ads!
Why use the TikTok Creator Marketplace
If you want to source content creators for your TikTok ads then the only place you need to look is the TikTok Creator Marketplace.
First of all, TikTok take £0 commission from orders through TCM. This leaves you with a bigger budget to spend on the creation of your ads themselves.
Second, because the Creator Marketplace is a first-party platform, all of the data presented about each creator is reliable and up to date. This is fantastic news as third-party directories are known for having somewhat unreliable data as it is given from influencers themselves, so you would have to ask for evidence to back up their claims.
You even have access to easily visible reports on past campaigns that the creator has been involved in, with information on engagement, reach, demographics and other metrics. You can also see information about how a creator has performed with content created for brands similar to yours, which is really useful for making decisions on what influencer to use.
The Blaze Media verdict
In our opinion, you should try and have at least a few of your ads created by influencers – depending on your industry. You definitely don’t want to overuse them as you still want to have your own voice, but content creators do have the potential to provide you with incredible value for money.
At Blaze Media, when we run TikTok ads for our clients we like to carefully use content creators to create authentic-feeling adverts that look and feel like organic TikToks as opposed to paid adverts. If you’d like to know more about how we can help run adverts for your business, get in touch with us today!
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