Blogs by Joe Jones

Search engines like to keep their algorithm a secret. If search engine optimisers (SEOs) knew exactly how a search engine worked out what results to display for a query, then their algorithm could be easily manipulated – creating an untrustworthy web for everyone! However, this doesn’t stop people from wanting to find out (including our … What Did We Learn from the Yandex Leak?

If you are performing SEO work for a client or your employer, then you’re going to need to demonstrate exactly how your work is performing and what results you are achieving. The most common way of doing this is with a report. In marketing, we love reports. It seems like we have a report for … How to Make the Best SEO Reports

SEO is a hard task! You spend a lot of your time having to keep up with Google’s constant updates, worrying about whether you have enough backlinks, and trying to constantly create better content than all of your competitors – it’s definitely a stressful job. Thankfully there are a plethora of tools out there designed … Top 10 Best SEO Tools

Our SEO team has put together another blog to help you get the best performance out of your SEO efforts! This is building on from a previous post that we wrote about meta descriptions, and we’re going to give you some advice on precisely how you should craft your meta descriptions for the best results … Best Practices for Meta Descriptions

Off-page SEO is notorious for being one of the more difficult areas of Search Engine Optimisation. This is largely because it seems like a lot of it is out of your hands, but is that really the case? While it’s true that you don’t have much control over how many people link to your site, … What Link Building Techniques Are Best?

Whether you have just signed a new SEO client or you are finally choosing to invest in your own website’s SEO (good choice!), a thorough SEO audit should be your first port of call. And if you hire an SEO agency like ourselves, it will be the very first thing that they perform. Unfortunately, this … SEO Audits – What They Are, Their Importance, and How to Do Them

Google, master of the universe, has announced that a new update is in the works that will have an effect on how SEO works. This is nothing new. The people at Google love refining their algorithm so that their search engine offers the best service possible for its users. But exactly how will this update … What Does Google’s Helpful Content Update Mean for SEO?

Search Engine Optimisation (SEO) is brilliant for a lot of reasons. It will increase your traffic, your business can become an industry leader by using it effectively, and your friends will be impressed that you’re on the first page of Google! But one thing that you can’t get away from with SEO is that it … Automating SEO tasks

Acronyms. Marketers love them! CPA, BR, B2B… the list goes on. But the two that we’re going to discuss today are SEO and CRO. SEO (search engine optimisation) involves making your site visible on search engines. This basically means getting you as close to the top of Google as possible for relevant search queries. CRO … SEO and CRO

If taking phone calls from customers is really important for your business, then you’ll want to make sure that you’re logging as much data as you can on every phone call that you receive. This includes where they come from, how long they last, and whether or not they convert. Without this data, you will … How Can I Track Website Phone Calls Through Google Analytics?

Citations in 2022 are different to citations in the 90s. Well, they’re different and the same. If you were a business operating in the 90s or earlier, being in the phone book or any other local directory was likely really important for your business. It made you visible to potential customers who wanted a service … Local Citations and Their Importance for SEO

Attribution can be one of the biggest headaches, stresses, and causes of arguments for many marketers and business owners out there today. Where are your sales coming from? How did those customers get there? Are you wasting money on ad spend or not spending enough? These are all important questions for any business, and they … TikTok Attribution Window Changes