Every single business in the world needs copy. Well written copy helps businesses communicate their message to their audience and also attract new customers.
But who actually writes all of this copy?
Content writers and copywriters, that’s who!
In a world where we are constantly being bombarded with written content – from ads to blogs to social media posts and so on, having well written, engaging written content has never been more important.
But what’s the difference between copy and content? Let’s take a look and find out how you can use them both to maximise your marketing strategy.
What is Content Writing?
Content writing is used to generate useful and valuable content that builds trust with your audience and also educates them. Content writers can help businesses generate new customers but that is not their sole aim.
Using SEO (search engine optimisation), content writers can create relevant content which people are actively searching for. When this is done consistently, your website traffic should increase and give your brand more exposure.
Content writers create engaging content which is delivered in many different forms including:
- Blog Posts
- Informational Newsletters
What is Copywriting?
Copywriting is basically selling but in the written form. The main aim of copywriting is to get the reader to take action by using sales and persuasion tactics. Copywriting is a crucial aspect to any business as it can have a direct impact on generating revenue.
When you see a billboard with some fancy slogan on it trying to convince you to try the latest burger from McDonalds, that is the work of a copywriter. Copywriters understand the psychology of their audience so they tap into it using emotive words and relevant language.
Copywriting can be seen in many different mediums, including:
- Paid Digital Ads
- Website Copy
- Landing Pages
- Sales Newsletters
- Pitch Decks
Does Your Business Need Content Writing or Copywriting?
As you can see, content writers and copywriters have completely different purposes, therefore they will serve your business in different ways. The truth is though that your business needs both content and copy. So you will need to use copywriting and content writing if you plan on taking your marketing seriously!
If your business can get both of these aspects nailed down then it covers all bases from a marketing perspective.
Sales is what drives revenue but educating and delivering huge value to an audience enhances brand exposure as well as breeding trust between customers and businesses.
Why Copy Matters for Your Business
Your business needs to be sending out the right message so that you can attract new customers and retain current ones. The correct copy will ensure this happens whether it’s for a sales page or a blog post.
Here are another few reasons why copy matters to your business:
Copy Separates You From Your Competitors
The online world has given birth to some amazing opportunities for many businesses. They can reach customers faster and easier than ever before, and they can expose their brand to millions just by creating a simple website.
But what separates your business from the rest?
The messages that you put out there!
In other words, the copy that you publish on your different platforms e.g. website, social media and emails etc. It’s the reason that big brands such as Nike and McDonalds pay millions of pounds a year to hire copywriters to craft unique marketing messages to their audience.
Copy Gets Shared
If your copy resonates with someone then they might share it on their own channel which means your brand gets exposure to a whole new audience.
It’s how pieces of content go viral and get millions of views. In today’s world it takes seconds to reshare something. And with some people having millions of followers/subscribers your brand exposure could skyrocket.
You Can tell a Story
A good story sticks.
For thousands of years stories have been passed down through generations. This isn’t by accident. It’s proven that if a story is good enough then it will stand the test of time.
The same can happen if your business can create good copy that incorporates storytelling. Your brand will embed easier into people’s memory and be easier to distinguish from other competitors.
Copy Engages Audiences
Our attention spans are getting shorter and shorter. Today’s world is the mecca of short form content and bitesize copy. It’s for this very reason that creating engaging copy has never been more important for your business.
Getting others to engage with your content means you’ve captured their attention and persuaded them to stick around for a bit. Excellent copy can help achieve this.
Whether it’s an eye catching headline or a seductive subject line there are plenty of opportunities to implement some engaging copy.
Content Writing and Copywriting from Blaze Media
We offer a full range of writing services including content writing and copywriting. Whether you require a fully optimised landing page or consistent high quality blog content, we can help you.
Please get in touch with us, our specialised in-house writers would love to help you out!
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