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10 Tips for Creating Engaging Social Media Content

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Social media can have a huge impact on the success of your business in today’s world. 

Millions of businesses post content daily so it’s never been more important for your content to be scroll-stopping!  

Unique and engaging content attracts attention – whether that’s from people who already know your brand or fresh eyes – and attention means more brand awareness. 

But knowing what type of content to craft the best posts can be tricky so read on for our top 10 tips on creating more engaging content for your audience. 

1. Ask Your Audience Questions

This is one of the most underutilised methods to get engagement. It’s so simple yet can be very effective. When people are scrolling through their newsfeeds and see a question that resonates with them they will answer it, they just can’t help themselves!  

Triggering this to happen in their minds means they are more likely to issue a response.

And hey presto! 

You’ve just made them engage with your content.

2. Use Emojis Creatively

Ever since Shigetaka Kurita invented the emoji they have been a constant presence in the digital world. 

As the decades have gone on they have become a mainstay in online content even though they might be overused on some occasions. 

Having emojis littered within your content can make copy more enticing to read and make it stand out compared to others

3. Sometimes Less is More

If you can find a way to tell a great story in just a few sentences rather than a full page then you should! 

People like to read short snappy content, otherwise they can get bored and move onto something else. 

Longer form copy is still very much needed and sometimes you will need to deploy it. Sometimes though all your audience needs to see is one sentence that grabs their attention makes them take action.

4. Throw in Urgency

When posting online content sometimes you need to attach some urgency. 


Because it can entice people to take action straight away through fear of missing out (FOMO). It can lead people to do things they never planned on doing or buying something they didn’t think they wanted.  

Imagine throwing in some sort of limited offer or giveaway a free gift with each purchase. There are loads of ways you can incorporate urgency into your content. 

5. Have Fun 

Social media should be just that, social!

At the end of the day these platforms were created for posting fun and creative content. As the years have gone on the content that is being created is becoming more and more creative. 

Of course not every post has to be fun filled. But throwing in fun and uniquely crafted posts can allow people to engage and share more.

6. Video is King

Video content has seen a meteoric rise in the last decade thanks to platforms like YouTube and TikTok. 

Videos allow you to get your message across using fun visuals that stand out from the noise.

As video gets even more popular it’s becoming increasingly more competitive to grab the attention of consumers. All this does is force companies to think more outside the box with their video ideas.

7. Host Competitions 

Who doesn’t love a freebie!

A competition is one of the best methods to get engagement from your audience. 

If you are giving away a great prize then expect the engagement to be even higher.  Social platforms make it easy to reshare, like and comment on posts, so people have no problem at all doing so.

8. Piggyback on Trends

Trends come and go all the time in the online world. As a result you can massively capitalise on these trends to maximise brand awareness. 

When trends are popular on social media the algorithms work in their favour because they know these types of posts will get good engagement.

If you can incorporate your brand content using a top trend that people are searching for then it opens you up to a wider audience.

9. Repurpose your Existing Content

Repurposing content is a very underrated method to create more engaging social media content. 

If your business has a blog page then these blog posts can be broken up into smaller posts. These smaller posts can then be posted using visuals in the form of charts, graphs and images.

10. Share wins and success

When people want to buy something online the first thing that they usually do is look at what other people are saying. Which is exactly why positive reviews and testimonials are great ways to engage an audience. 

Would you trust the word of a sleazy salesperson or the review of a genuine and honest customer? 

Social Media at Blaze Media

We hope you enjoyed learning about these top tips that can make your social media more engaging. Having a full and comprehensive social media strategy nailed down can be difficult. 

At Blaze media we have a team of inhouse social media experts that craft and create engaging social media content.

We also help businesses get more time back for themselves by completely taking the social media side of things off of them. This can allow a business to focus on other tasks which can drive revenue and grow the business.
Contact us today and we can have a chat and get your social media strategy off the ground!

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