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5 Tips for Small Business PPC Management

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If you run a small business then you’ll be constantly looking for new avenues to increase your revenue.

Running PPC campaigns is a way that you can achieve this. They can help you take advantage of online search queries and get in front of potential customers.

No, it’s not some sort of dark web wizardry.

Thanks to the powerful algorithms that search engines use, businesses can gain an advantage if they are willing to invest in PPC.

We understand that as a small business there may not be endless amounts of cash which you can dip into (if only).

That’s why in this post we will go over 5 tips that will help small businesses with their PPC management.  

small business meeting talking about PPC

What is PPC?

PPC, which stands for Pay-Per-Click, is an online advertising model widely used by businesses to drive targeted traffic to their websites. 

For this advertising method, advertisers bid on specific keywords relevant to their products or services. 

When a user searches for those keywords on search engines like Google or Bing, the ad appears at the top or bottom of the search results. 

Advertisers only pay when someone clicks on their ad, hence the name, Pay-Per-Click.

The clue really is in the name.

The success of PPC campaigns relies on careful keyword selection, well-crafted ad copy, and continuous optimisation to maximise click-through rates and conversions. 

This dynamic advertising model has become a vital component of many digital marketing strategies, offering immediate visibility and measurable results.

Does PPC Work for Small Businesses?

Yes, PPC advertising can be highly effective for small businesses when done correctly.

PPC offers several advantages that make it suitable for small businesses with limited budgets and resources. These include:

  • Precise targeting – enabling small businesses to reach their ideal audience based on keywords, demographics, and location. 
  • Immediate visibility on search engine results pages – helps small businesses quickly establish an online presence and compete with larger competitors. 
  • Budget controls – allows small businesses to set daily or monthly spending limits, ensuring they do not overspend on advertising. 
  • Measures results in real-time – enables small businesses to optimise their campaigns continuously, making data-driven decisions to improve ROI. 

Overall, PPC can be a powerful tool for small businesses to drive traffic, generate leads, and boost sales effectively.

People doing PPC for a small business client

5 Tips for Small Business PPC Management

Here are 5 tips that can help a small business manage their PPC campaigns more effectively:

1. Start Small 

If you have limited experience with managing PPC campaigns, it would be wise to start off with a small budget and a single campaign.

Otherwise you could end up blowing your monthly budget very quickly.

Not a wise decision to say the least!

In the beginning you want to make it as simple and easy as possible so a single campaign with a low PPC ad budget is perfect. 

Once you find your rhythm, you can start to add more campaigns as time goes on.

You need to learn how to walk before you can run!

2. An Emphasis on Headlines

As a small business you will want to maximise your spending budget as much as possible. One way to do that is to ensure your copy is compelling and persuasive.

You don’t get a lot of space on Google, so each word needs to count. 

To do this you’ll need to write an effective headline to ensure you can entice more clicks to your ad. 

Being a master of persuasion can be difficult to learn and even harder to execute. 

But if you get the basis nailed down, you’ll be streets ahead of the competition.  

3. Use Geographic Targeting

Proximity to customers can be huge for small businesses.

When running PPC campaigns for your small business, you can maximise your results by geo targeting your ads.

This means targeting users in your specific area.

If you reside in a city, you could take this a step further and not target your city but your neighbourhood.

Doing so means you can really get in the minds of your customers and use language that they will recognise.  

4. Monitor Results

Once you set up a campaign and get it started, you can’t just leave it and expect it to start bringing in thousands of pounds extra a month.

If only it were that easy.

You’ll need to keep a close eye on the campaign and monitor its results closely. When you do this, you’ll be able to spot where the campaign is starting to become ineffective.

Causing you to change course and test out different campaigns.

When it comes to PPC you will need to do a lot of testing to see what is working and what isn’t, which requires constant monitoring. 

5. Hire an Expert 

PPC can be a full time job to manage, something that a small business owner most likely will not have the time to do.

A viable option is to hire some PPC experts, such as Blaze Media, to set up campaigns that are run properly from the get go.

You may be of the opinion that this will cost a lot of money but if you’re serious about PPC then not hiring the right help could cost you more in the long run.

You can waste a lot of time and money trying to set up and learn everything yourself.

Instead, if you hire someone like us who runs many successful PPC campaigns, you can cut out costly mistakes. 

someone paying a small business because of PPC

PPC at Blaze Media

So there you have it, 5 tips that can help small businesses manage their PPC campaigns.

As mentioned above, we run loads of successful PPC campaigns, so we have vast experience with this method of advertising.

If you’re a business owner and want to get serious with your PPC advertising then please contact us.

We’d love to help you grow your business. 

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