The Fragrance World was founded on the bold belief that luxurious, high-quality fragrances should be accessible to everyone at an affordable price. They came to Blaze Media in 2022, hoping to scale up their PPC and Google presence to achieve better results.
Since our partnership began, we’ve been on an exciting journey with The Fragrance World, collaborating to capture stunning images that showcase their brand. We have dedicated time to crafting compelling content to enhance their PPC campaigns, all to elevate brand awareness.
This year, we put time into creating strategic plans to increase The Fragrance World’s revenue.
Our first step was creating a campaign calendar. Through this calendar, we were able to outline the best performing times of the year and optimise budgets to allocate ad spend for these dates.
While continuing to refer back to our campaign calendar, we identified an opportunity to increase sales through seasonal campaigns. It all began with our vibrant Mother’s Day campaign, and since then, we’ve been on a roll, maximising the potential of seasonal campaigns and celebrating our ongoing success.
Black Friday was an absolute triumph for The Fragrance World, as they celebrated outstanding sales success, with an impressive 28% of their Black Friday revenue being generated from our Google Ads. Way to go, team!
November is always a big month for The Fragrance World, and we’re super proud of the work our Paid Media team does to help, with our Google Ads driving an impressive 35% of their total revenue for the overall month.
This year has been monumental for The Fragrance World, seeing them achieve their biggest annual turnover to date. Thanks to the hard work of our fabulous Paid Media Team, we have been able to smash all our expectations out of the park for 2024.
We are proud to announce that our PPC plans have been instrumental in The Fragrance World’s success, contributing 30.3% of their overall revenue. There’s always a method to our madness.
We saw a massive improvement from 2023, with a YOY increase of 18% in Google revenue and an 11% increase in sales from Google.
This year has been incredibly successful, and working alongside the team at The Fragrance World has been an absolute delight, as always.
Here’s to another year of smashing expectations!
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