The Process

The Fragrance World were already running ads on Google Ads & Facebook Ads, which meant they had historical data.

So, the first thing we did was to audit both of the accounts. We found things which we could see were working, things which had opportunity to scale and also found ads which were simply wasting money.

We then began tearing down their campaigns and re-structuring them in a way that we knew would grow and scale. On Google, we did a deep dive into keywords related to brand name as well as keywords connected to dupes. On top of that we set up Google Shopping campaigns and divided them up based around gender and price points of products.

On the Facebook Ads platform, we worked with The Fragrance World to set up monthly deal calendars, brought in a full new line of creatives and also sourced out UGC (user-generated-content) from online influencers to review and talk about the products.

The Results

Over the first two and a half months we generated over 3x the tracked return on ad spend with consecutive record months which doubled total revenue into the business.
Online traffic increased by 25%, conversion rate increased by 55% and total orders increased by 94%.

Their email list has increased by over 60%, which has helped with their remarketing email marketing strategy.

Through the success on these channels, The Fragrance World wanted more exposure and reach which has led to them taking out additional services with us including TikTok Ads & Influencer Marketing.