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Why You Should Be Using Email Marketing in 2023

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In an era dominated by social media, influencer marketing, and ever-evolving digital trends, you might wonder if email marketing is still relevant in 2023. 

The answer is a resounding yes! 

Despite the rise of new communication channels, email marketing remains a powerhouse tool for businesses looking to connect with their audience, drive engagement, and achieve meaningful results.

In this blog, we’ll explore why you should continue to embrace email marketing as a vital component of your overall marketing strategy in 2023.

Direct and Personalised Communication

Email marketing offers a unique opportunity for direct and personalised communication with your audience.

Unlike social media posts that can easily get lost in a fast-paced news feed, emails land directly in your subscribers’ inboxes. 

This one-on-one interaction enables you to tailor your messaging to specific segments of your audience, delivering content and offers that are highly relevant to their interests and preferences.

Just find out who your audience is and cater your email strategy to them…at the end of the day, they are the ones who are going to be reading your emails.

Emails Are Worldwide

Did you know that over half of the world’s population has an email address? 

That’s a whole lot of people to be sending your emails to…if only it were that easy to build an email list. 

Regardless of whether or not you have a large subscriber list, it is so important to keep on top of it.

It‘s possible to get your account blocked if you keep sending all of your emails to somebody who no longer wants to receive them.

Most mainstream email services like Mailchimp and Klaviyo will automatically remove people who have unsubscribed from your list.

If you send your emails manually then you will have to keep on top of your recipient list regularly to ensure that you are only sending emails to people who want to receive them.

email using buttons

Building Solid Relationships with Subscribers

Emails provide a platform for fostering long-term relationships with your customers. By delivering consistent, valuable content, you can establish trust and authority in your industry.

Automated email sequences, such as welcome series, drip campaigns, and nurturing workflows, can guide leads through the customer journey, ensuring they remain engaged and informed.

If your subscribers know that you offer a quality product, they are more likely to return for repeat purchases. 

Sending follow-up emails will remind them of your brand and keep it top-of-mind which is perfect for business growth.

High ROI (Return on Investment) and Cost Effectiveness

Email marketing stands out for its impressive return on investment (ROI).

According to numerous studies, email marketing consistently delivers one of the highest ROIs compared to other digital marketing channels. 

Its cost-effectiveness is undeniable and you can reach a large audience without breaking the bank on advertising costs.

Living in a Mobile World

In 2023, mobile devices will continue to dominate online activities. Email marketing seamlessly adapts to this trend, as emails are easily viewable on mobile screens. 

With responsive design and mobile-friendly content, you can ensure that your emails are accessible and engaging, no matter where your audience is.

It’s so important in this day and age to adapt your content around mobile users. In a study from 2019 by ‘The Small Business Blog’ data shows that over 85% of people opened their emails on their mobile devices. 

That’s a huge percentage and one that you seriously cannot ignore! 

Someone carrying out an email marketing campaign

Introducing Email Marketing into your business

So, if you’re a small business what does all of this mean to you?

Well, it means that if you currently have no plans to introduce email marketing into your marketing strategy, then you definitely should.

The best part about using email marketing is that it can be done for free (at a very basic level) and it doesn’t take too long once set up – unlike more traditional forms of advertising which can be very expensive and may not even guarantee results.

Email Marketing with Blaze Media 

So there you have it, an insight into why you should be using email marketing in 2023. 

If you know that you don’t have enough time to create and send emails out on a regular basis then that’s where we come in!

We run a variety of different email campaigns for clients, meaning you’ll be in safe hands with our team of talented email marketers.

If you’re a business owner and you’re serious about email marketing then please contact us.

We’d love to help you grow your recipient list and bring in more leads for your business.

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