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How Social Media Marketing Can Help You Reach Your Target Audience

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Did you know that there are currently 4.80 billion active social media users

Crazy, right?

This is one of the many reasons why expanding your business on social media platforms can have a large impact on your business.

In a world where it’s intertwined within most if not all of our lives, knowing how social media marketing can help you is important and can be extremely helpful for your business.

Your online presence is the face of your business and can be a determining factor in attracting new customers.

When someone hears about your business they will most likely search your company socials to find out more.

Let’s be honest, it’s way better than using the Yellow Pages.

In this post, we will look more in-depth at how this form of marketing can help you reach your target audience!

Instagram app on phone

What is a Target Audience?

Think of your target audience as your ideal customers.

They are considered a specific type of audience that your business will aim to reach out to.

When you reach out to your target audience you increase the chances of them turning into a regular customer.

That’s because you have done your research and tailored your brand message to suit their needs.

Your target audience is chosen based on different factors, including:

  • Age. 
  • Gender. 
  • Location. 
  • Income.
  • Interests.

Finding out these things can be a great way to begin your journey of finding your target audience.

Identifying a target audience is a fundamental step in developing a successful marketing strategy.

Why is Knowing Your Target Audience Important?

Having a successful social media platform is more than just creating captivating content, it requires an in-depth understanding of your audience.

You’ll know your audience better than anyone else so you can tap into their pain points and help solve any issues they’re having.

This is so much more than just a marketing tactic, it allows your business to connect with the right people, in the right way, at the right time.

This is how you start to develop a loyal customer base.

Competitors will struggle to compete with you when this starts to happen.

They will look at your business and think to themselves ‘Damn, how do those guys know their customers so well?’.

Choosing The Correct Social Media Platform

Spreading your content over multiple platforms can be a great way to expand your business.

Through experimenting with different platforms, you can discover which platforms your audience uses and engage with most. 

Different platforms will attract different people.

You might find Gen Zers more on TikTok, while the Boomers may use Facebook more frequently.

However, don’t dismiss the 85-year-old Grandma who posts videos of her dancing cat on TikTok. 

Choosing the right platform is about optimising your strategies for maximum impact and to allow this to happen you need to find where your specific audience is.

Tailoring Content for Your Audience

Tailoring content is an important process to drive engagement with your audience.

When people stumble across content that resonates with them, they’re more likely to engage.

And social media is all about engagement.

It’s what the algorithm feeds off of.

Like a bear to honey!

A good way to learn about your audience is to gather surveys and feedback from your customers.

Doing so helps you narrow down specific answers you want to know and can encourage you to tailor your content to solutions that will best suit your audience.

Why Is Engaging with Your Audience Important?

Engaging with your audience should be a key task for a business, it plays a crucial role in building a successful and sustainable company.

When you are actively interacting with customers through social media pages it builds trust and puts you on a more connected level with people who are interested in your business.

This gives a sense of personality to your brand and goes beyond marketing, establishing a meaningful connection with your social media audience.

You’ll also start to build a community online when you engage with your audience.

An engaged community brings about unwavering support for your brand.

Just don’t let it turn into a cult. 

At least not the kind that dabbles in black magic and involves worshipping a ram’s skull.

See our top 10 tips for creating engaging social media content.

Scrolling on phone

 Why Can Monitoring Analytics and Adjusting Strategies Be Helpful?

Keeping yourself up to date with how your social media platforms are doing can be a great way to understand what is working and what needs to be tweaked.

There are various ways you can run your accounts, but looking at analytics can guide you in the right direction with your strategy.

Running social media marketing accounts can be extremely time-consuming and if you’re struggling to see if it’s worth it, analytics can show you if your efforts are paying off.

By being able to analyse the data, you’ll be able to spot patterns and signals that tell you something needs to change.

Similar to how Neo can tell if there’s been a change inside the Matrix.

The more you analyse and evaluate your strategy the easier these changes will be to spot.

Finding Your Target Audience with Blaze Media

As a business owner, you should try to use any resources you can to grow.

It’s very clear to see the benefits of social media marketing and how it can help you reach your intended audience.

Every business nowadays needs to have a presence on social media. 

No matter what your business is about we are here to help.

At Blaze Media, we can help save you time and stress by developing, implementing and running innovative social media campaigns for your business.

If you would like to know more about our social media marketing services and how we can help elevate your online presence, then please reach out to us today!

Sophie is a marketing apprentice who will be with Blaze Media for 18 months to achieve her marketing qualifications. Previously studied games design for 2 years in Hugh Baird College.

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