At Blaze, we have worked with countless ecommerce businesses, and we have noticed a recurring problem that they encounter… mostly based on them not listening to our pearls of wisdom.
We are just kidding – we don’t give them a chance not to listen.
The main problem we have noticed is that business owners tend to think that their marketing can end once the site is up and running.
Obviously, that couldn’t be further from the truth, as maintaining a steady marketing strategy is essential to success, especially in the overpopulated digital landscape.
It is very common for people to neglect email marketing, even though it is an easy and effective way to market your business. If you don’t already have an email marketing strategy for your ecommerce site, you need to implement one as soon as possible.
You’re about to get some top tips from email marketing experts, so make sure that you take notes.
Seasonal Offers
Seasonal offers are a really important method for driving traffic to your website through ecommerce email marketing.
Before you can send emails to your customers, you need to get them on your mailing list. Let’s face it: When you propose this idea to your customers, many either refuse it or sign up without the intention of reading the emails.
Most people have had their emails for over a decade, which means that they often have a lot of spam mail that they don’t even look at, and you want to avoid being included in this.
You need to do everything you can to stand out in your customers’ inboxes, and one way to do this is by offering seasonal offers. This is especially true with Black Friday and Christmas approaching.
We don’t know about you guys, but in the run-up to big seasons, we always look for the best deals and discount codes to reduce the cost of seasonal gifts. After all, whatever we don’t spend on gifts, we get to spend on coffee.
By offering seasonal offers and making this clear when people sign up for your newsletter, you will attract more attention when you pop up in their inbox, driving more people to your ecommerce site.
A tip that every seller should know is that every buyer loves a bargain, so make sure you have offers available. Having exclusive discounts and offers behind your mailing list adds a lot of value, and is an excellent incentive for customers.
Pay Attention to Subject Lines
Drafting brilliant subject lines is an important part of any email marketing campaign. People often leave subject lines as an afterthought and have no idea this could destroy their email marketing.
Subject lines matter.
There is no point in spending hours and hours putting together a newsletter if nobody is going to click on your email because of a dull and uninspiring subject line.
Don’t stumble at the first hurdle. Put in the effort on the copy and content of your ecommerce site, just as you do with your subject lines. Consistency is key, and neglecting one will undoubtedly reflect poorly on the other.
Putting the same energy into your email marketing as your website copy will ensure you achieve the best results.
Before you press send, ensure your newsletters and emails have an eye-catching subject line. Don’t be afraid to play around with trends and have a bit of fun. You want your subject line to be as eye-catching as possible, so try out emojis, play around with trends and see what works well for you.
Reward Loyalty
Rewarding customers’ loyalty is a great way to drive more traffic to your ecommerce site. Companies depend on repeat customers, so you want to ensure that they keep coming back to your site.
Separate from your company newsletters, you should be sure to send out discounts and rewards to loyal customers. This could be anything from a 10% off code to early access to products; reminding your customers that you appreciate their support can encourage them to make even more purchases from your business.
A great example of this method being a roaring success is Amazon. Amazon offers its Prime members exclusive access to products and major discounts, which is why over 13 million people have Amazon Prime memberships.
We must be on to something if the most successful business on the planet is doing it, too, right?
Next time you launch your next email marketing campaign for ecommerce, remember to show appreciation for the people who have made your success possible.
Less is More
A big mistake businesses make with their email marketing strategies is including far too much information.
We get it, it can be tempting to try and get in as much information as possible, but this can be a huge reason why your email marketing is not performing.
Attention spans are getting shorter, and if people are faced with a wall of text, they would much rather click off than actually read it.
Thanks a lot, TikTok.
This means that you need to be very clear and concise with all of your email marketing campaigns and ensure that you have clear calls to action throughout. Don’t mistake this for continuously putting links throughout the emails, as this can create the exact same issue.
Our pro tip is to have a call to action at the very beginning of your email, as this will clearly direct your email recipients towards your website.
Alt Text Tip: If including a lot of images in your emails, be sure to add descriptive alt texts. Not only with this help with accessibility for people with visual impairments, but it can also improve the visibility of your emails in a customer’s inbox, and help them to understand the messages if the images don’t load.
Item Stock Reminders
We have all been there, staring at our basket, umming and ahhing and then deciding to return to it later, only to completely forget about our baskets.
Abandoned carts are a problem commonly faced by ecommerce websites and can be incredibly frustrating. A great way to combat this problem is to remind people that they have a time constraint on their purchases by sending out low-stock reminders.
Humans are quite easy to understand, and the second we are told that we may not be able to have something, we feel encouraged to rush and make a purchase.
Try this technique out for yourself and see if it has an impact on your sales, the results may shock you.
Elevate Your Email Marketing With Blaze
Email marketing can be a confusing skill to master, but if done right, it can greatly benefit your business and lead to more conversions.
Why waste time and money trying to figure it out yourself when you can get a professional to do the work hard by turning to an ecommerce email marketing agency?
At Blaze, we have worked with countless clients and created a bespoke email marketing strategy that has taken their website’s success to new heights.
Do you want a piece of the action?
Get in touch with the team today.