With the countdown to Christmas officially beginning (we know we’re early, but at Blaze, Christmas starts before we’ve even seen Bonfire Night), businesses all over the world are rushing to make as many sales as possible throughout the holiday season.
At Blaze, we are already full steam ahead with our Christmas preparations, and all our teams are working hard to ensure we have the most successful Blaze Christmas yet.
Our design team’s crafting, with holiday glee,
Our social media manager’s as Christmassy as can be,
And soon, someone tall will set our plastic tree free.
Christmas has officially arrived at Blaze, and we are ready to spread the Christmas cheer by giving all you lucky folk some of the best marketing tips you can put in place this season, focusing on how you can plan the best Christmas digital marketing campaign.
Start Early With the Campaign
The biggest and best tip we can offer you for your Christmas advertising campaigns is to get started as early as possible. Honestly, if you haven’t started your campaigns by the time this blog is published, get your skates on because you’re already starting too late.
77% of people in the UK start Christmas shopping in September, so imagine how many sales you can make from starting your Christmas campaign early and cashing in on those early shoppers.
Market your Christmas deals as soon as you can. This will ensure that you capture the attention of early shoppers and build anticipation for the big day.
Embrace The Season Through Branding
If you are looking for some exciting and fun Christmas advertising ideas, something that you should certainly consider is shaking up your branding for the Christmas season.
Nobody likes a Grinch, so embracing the Christmas spirit through branding is a great way to win over consumers.
If you are looking for some inspiration, our hardworking design team at Blaze always takes the time to make a fun Christmas version of our logo, which we did around Halloween, too.
Get your branding team working on Christmas-themed branding, or if you don’t have a design team to help, why not reach out to our expert design team at Blaze?
Segment Your Product or Service For Gifts
People have a big task over Christmas: searching for the perfect gifts. The closer you get to the big day, the more of a military operation gift buying becomes. People want to make purchases as quickly and as efficiently as possible.
If you sell your products online, we strongly recommend changing your category names over the next season. For example, you could add a section dedicated to gifts for boys and girls or sections such as ‘gifts for gamers’.
Making these small changes could increase traffic to your website and make it easier for customers looking for gifts to navigate your site.
Making life easy for your customers could benefit your business substantially.
Make The Most Out of Social Media
We’ve said it before; we’ll say it again: Make sure that you are committing enough time to your social media accounts, especially in the run-up to Christmas.
We live in a world where people can spend hours browsing social media platforms every day, so make sure your brand catches their attention. Upload plenty of seasonal content, throw a Christma song in the background of every reel – and do what you can to stand out.
Around Christmas, you will have to put extra effort into outshining your competitors, which is why we always suggest that all of our clients invest time and money into paid social ads, as this ensures that your content is not being lost among the wave of Christmas content.
In the run-up to Christmas, you will likely encounter many Christmas trends. If you get involved in these trends at the right time, your business’s media attention can skyrocket.
Be sure to stay up to date with the latest Christmas trends, or hire a social media marketing manager to do it for you.
Don’t Neglect Email Marketing
At Blaze, we are tired of businesses not making the most of email marketing. Email marketing is a great way to communicate directly with your customers and reward loyal customers.
Like any business, around Christmas, you will likely offer discounts for your customers. But how are they supposed to know about these discounts without being informed? This is where email marketing can help.
You have an opportunity to get really creative with your email marketing by introducing Christmas-themed newsletters or making the topic of your email Christmas-oriented.
Remember, Christmas is the time to give, so be sure to offer your customers plenty of Christmas discounts. When you do, make sure that these discounts are the main focus of your email subject lines, as this will encourage much more traffic to your site.
See, giving can be fun, can’t it? Especially when you’re getting something in return.
Target Abandoned Cart Customers
Abandoned carts are every business’s worst nightmare. Nothing is worse than someone almost purchasing from your business, only to quickly change their mind.
It is a problem that plagues all businesses and ecommerce stores and can significantly reduce your ROI. Christmas is a great time of year to try to persuade these cart abandoners to make the purchase.
Have you ever heard the phrase ‘treat yourself, it’s Christmas’? Sometimes, people take that saying to heart and make purchases they wouldn’t usually commit to, and you should be sure to take advantage of this.
Send out emails informing people that some items in their trolley are low in stock or even discount some items to persuade people to finally complete their purchase.
Collaborate With Influencers
If you want to ensure that your product or service is in front of your target audience in the run-up to Christmas, you should consider collaborating with influencers.
If you pick an influencer that your target demographic follows, you can ensure that the right people are seeing your business. Businesses commonly use this method, especially in the run-up to Christmas.
You can often come to a reasonable deal with the influencers, especially if you offer them access to free products or a discount code they can share with their followers.
This is another great way to use social media to promote your business in the run-up to Christmas and will allow you to appeal to people who are still unsure what gifts to buy for their loved ones.
Don’t Forget to Showcase Your Results
Now that you’ve reached the end of the blog, you should be more than equipped to market through the festive season. However, if you’re not quite prepared or need some assistance, you have come to the right place.
At Blaze, we have supported countless businesses through the festive season and helped them develop marketing strategies and plans to get their campaigns in front of as many people as possible.
Contact the team today to learn more about how we can help you with your digital Christmas marketing campaign.