Blogs by Sinead Taylor

In the current digital landscape, it is essential that you get the ball rolling on ads for your business to survive.  Marketing your business has transformed over the last decade; with the increasing popularity of social media, gone are the days of newspaper ads and plastering your face on bus stops (though at Blaze, we … Google Ads vs. Social Ads: Which Is Best for Your Business?

Unless you have been living under a rock for the last few years, you will have witnessed the rapid rise of AI – not in a Terminator way…just yet.  AI has grown substantially in popularity, becoming increasingly integrated into our society. Whether you agree or disagree with the growth of AI, there is no denying … Using AI for Digital Marketing 

When it comes to selling your products or services online, the importance of good copy should never be underestimated.  Have you ever been browsing a website and been put off by poor grammar or misspellings? No? Just the copywriter, then?  Poorly written copy is the first sign of a rushed and poorly thought out site, … Writing Brilliant Content For Ecommerce Websites

We know what you’re thinking: get Halloween out of the way before you start scaring us with Black Friday, but in the marketing world, it’s always best to be ahead of the curve.  At Blaze, we eagerly anticipate Black Friday and are excited to see how our clients make the most of the event. If … Black Friday Marketing: The Best Digital Campaigns

Social media is the future of marketing. Most aspects of marketing are moving online, and utilising social media in your marketing campaigns is a guaranteed way to achieve a bigger reach and potentially gain more conversions.  At Blaze, we know a thing or two about social media marketing. Our social Team has taught us that … Social Media Trends Your Marketing Strategy Can’t Ignore

If you have just signed a new client with the plan to provide SEO work or you have decided to commit to improving your own website’s SEO, which you should, you will have to complete an SEO audit.  Don’t worry; this doesn’t mean being trapped on the phone with HMRC for four hours, though numbers … SEO Audits

Single-page applications (SPAs) are tools that everyone has used, but nobody fully understands. Single-page applications are everywhere and continuing to grow in popularity. You have likely already used some examples, such as Netflix, Facebook, and Gmail.  At Blaze, our expert web development team knows everything you need to know about single-page applications, and they are … Single Page Applications

Gaining conversions is essential for the success of any business. Conversions are essentially the products of all of your efforts.  There is a common misconception that conversions only apply to successful sales, but they can also refer to how many people signed up for your newsletter or shared your content…essentially any key metric that you … Conversion Tracking

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and … How to Speed up Websites for Better Conversions

If you are in the marketing department of a charity, you have likely been tasked with the job of discovering the best marketing strategies for your charity.  If you have a website, it can be easy to become lost in the void of web pages, and that is the last thing you want, especially when … PPC For Charities

Facebook, in particular, is leading the pack in advertising, offering its users the chance to market their product/service to any demographic they desire.  Using Facebook for ads has great potential, but many businesses rush into their ad campaigns and do not get the best results.  Facebook has a lot of brilliant features that can elevate … Tips For Facebook Ads: Using Facebook The Right Way

Pay-per-click advertising is a fantastic way to increase traffic to your company website. Let’s face it, even if you feel as though your business is doing well, there’s always room for improvement.  You can receive considerable sales in return for the price of one click, so it’s no wonder this marketing technique has become so … Pay Per Click Tools