Blogs by Sinead Taylor

Black Friday is both one of the most exciting and terrifying times of the year for businesses. On one hand, there is a lot of potential and money to be made from the event, but on the other side, you have to plan to make the most of Black Friday deals and get ready to … Black Friday Marketing Tips Your Business Needs in 2025

Goth Christmas is almost upon us, which means that people are decorating their houses with spiderwebs, carving pumpkins, and running their electricity bills up with novelty lighting. While the general public prepares for parties, businesses should be busy brewing up a Halloween marketing strategy. Whether you plan to slash prices or run spooktacular campaigns, if … Frightfully Good Marketing Ideas for Halloween 2025

We know just how difficult growing your business can be in 2025. With so many businesses to compete with, making your business a success can often feel like an uphill battle. The reality is that you can have the best business model in the world, but without a solid digital marketing strategy, your business won’t … 20 Expert Digital Marketing Tips to Grow Your Business in 2025

In 2025, picking the best digital marketing strategy for your business might feel like an impossible task, but having a digital marketing strategy in place can have a lot of benefits for your business, so it’s well worth doing. As a leading creative agency in Liverpool, Blaze Media makes it our mission to keep up … Why User-Generated Content Should Be Part of Your Digital Marketing Strategy in 2025

If you are a business owner or have the pleasure of working in the wonderful world of marketing, something that you have probably heard whispers of is Google indexing public content.  Though there’s been a lot of talk about it, at Blaze, we’ve noticed that not a lot of people really know what it means.  … Google Is Indexing Social Media Posts: What This Means for Your Brand in 2025

The VMAs are preparing to kick off this weekend (September 7th), with Lady Gaga, Taylor Swift, and other major performers expected to take home awards and make waves on the red carpet.  Though we all like to pretend we’re not interested in major events such as the VMAs, The Met Gala and the Golden Globes, … Turning the VMAs 2025 into a Marketing Opportunity for UK Businesses

The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly … Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

If you’re a business trying to beat the odds and thrive in Liverpool, you’ll know more than anyone that you have some fierce competition.  Liverpool is home to a variety of amazing businesses. At Blaze Media, we are lucky enough to have worked alongside some of the city’s greatest successes… or they’re lucky enough to … 5 Essential Local SEO Tips for Liverpool Businesses

Unless you have spent the last year on a deserted island far away from any sort of media or access to the internet, you have definitely, maybe (yeah, there’s going to be a lot of this, so best to just roll with it), seen the announcement of the Oasis Reunion Tour. Unless the brothers get … The Oasis Reunion Tour Is a Masterclass in Music Marketing

If you are a CapCut user, you have probably heard about the June 2025 terms and conditions update that has left content creators, editors and marketers clutching their pearls. Content creators are warning each other not to accept the new data and privacy policies, fearing that they will essentially grant CapCut permission to use and … CapCut’s June 2025 Copyright Shake‑Up: What UK Creators Must Know

The art of copywriting is often overlooked or forgotten when it comes to creating a successful business website. ‘Cue the tiny violins.’ Your business might have a brilliant-looking, easy-to-navigate website that perfectly showcases your products and services, but it will still fall short if it’s not backed by some quality, engaging copy. Trust us, at … Website Copywriting Services Guide: Convert Visitors into Customers

If you don’t have an ecommerce website for your business, you’re setting yourself up for failure.  Don’t get us wrong, we absolutely see the appeal of the brick and mortar storefront, but if the number of small businesses closing their doors in the last five years has taught us anything, it is that your business … Top Ecommerce Website Design Trends for 2025