Blogs by Sinead Taylor

If you don’t have an ecommerce website for your business, you’re setting yourself up for failure.  Don’t get us wrong, we absolutely see the appeal of the brick and mortar storefront, but if the number of small businesses closing their doors in the last five years has taught us anything, it is that your business … Top Ecommerce Website Design Trends for 2025

We’ve said it before, and we’ll say it again: if you’re not using TikTok for your business, what are you playing at?  It seems like everyone and their dog (literally) has a TikTok account, making it a fantastic potential revenue source for your business. At Blaze, we can’t help but despair at the number of … How TikTok Ecommerce Can Transform Your Business

If you operate a business in Liverpool, you’ve won the Postcode Lottery this summer. As if Liverpool isn’t busy enough, this summer is set to be one of Liverpool’s biggest, with a whole host of events ready to occupy our weekends.  The sun’s out, the city is coming to life, and summer is well and … Why Liverpool’s Summer Events Are a Goldmine for Marketing in 2025

If you’re a marketer or creative and you’re located in Liverpool, you’ve hit the jackpot. Liverpool is a fantastic spot for creatives and marketers, as it offers all the benefits of living in a cultural hub like London without the hefty overheads.  Liverpool boasts a rich cultural heritage and diversity, making it a prime location … Where to Network with Creatives and Marketers in Liverpool

Unless you have spent the best part of the last two months cast away at sea, it is likely that you have been unable to escape talk of the Minecraft Movie.  When you open any platform, it’s there, when you walk outside, it’s there- you can’t even do your food shop without running into a … Minecraft’s Marketing Strategy Explained

If you’re wondering what generative AI is and how it’s being used in advertising, look no further than Google Ads. As generative AI becomes increasingly common in advertising and digital marketing campaigns, marketers need to keep up with changing search trends.  When used effectively, these tools can increase efficiency, improve campaign performance, and even support … What is Generative AI and How is it Used in Advertising?

If you speak to any marketers, you’re bound to get conflicting opinions when it comes to the rise of Artificial Intelligence. Some think AI is the best thing since sliced bread- completely revolutionising how we think about and approach our content.  On the opposite end of the spectrum, you have marketers who absolutely despise AI … When You Should (and Shouldn’t) Use AI in Content Marketing

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing.  Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital … Is Digital Marketing Legit?

Navigating the ever-changing landscape of digital marketing can sometimes feel like an uphill battle for business owners.  At Blaze, we excel in this fast-paced environment but understand how daunting it can be to keep up with the constant platform changes. This is why many businesses choose to partner with us, as we stay up to … How to Optimise Your Google Business Profile

Super Bowl Sunday kicked off last weekend, which meant that people all over the world were ordering delicious food, enjoying a couple of beers and settling in for 4 hours of uninterrupted fun… That is unless you were in the UK, where the game kicked off just before midnight. Our Super Bowl celebrations consisted more … Our Favourite Super Bowl 2025 Ad Campaigns

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to. Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having … Useful Plugins to Check That Your Tracking Pixel is Installed and Working

In October 2024, Google unveiled a major transformation of its Shopping platform. This update, which incorporates cutting-edge AI technologies designed to elevate the user experience, promises to make online shopping through search results more intuitive and enjoyable than ever before.  If you are an ecommerce wiz, you will know that Google’s big changes are set … How Google Shopping Is Changing in 2025