Blogs by Sinead Taylor

At Blaze, you have probably noticed that we’re quick on the draw when it comes to creating content about big cultural events. Sure, part of that is because our Content Executive has an ungodly amount of screen time, meaning they never miss out on the hot events, but we also make sure we track these … Newsjacking for SEO: How to Hijack Trending Topics for Search Traffic

Everybody, gird your loins (yes, there’s going to be a lot of this), the latest The Devil Wears Prada 2 trailer has dropped, and it is everything that we have waited 20 years for. From the same iconic cast from the original movie, including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, to new … The Devil Wears Prada 2: Nostalgia Marketing That Every Brand Should Study

Shh, if you listen closely, you can hear the faint sound of harps and the pitter-patter of 110’s lining up outside Pandora, Valentine’s has well and truly arrived in the heart of Liverpool. In such a big city, you are good to go when it comes to buying the best gifts, eating the best food … The Ultimate Guide to Valentine’s Day in Liverpool 2026: Best Deals, Dining & Dates

What Businesses Can Learn From Bridgerton’s Marketing Strategy Dearest reader… Look, we think we can all admit that we have been well and truly swept up in the Bridgerton craze. When it first came to our screens, it was easy to write it off as just another Pride and Prejudice-esque love story, but it has … What Businesses Can Learn From Bridgerton’s Marketing Strategy

As we all know, Liverpool is the perfect place to live as a foodie. With such a rich mixed culture residing in the city, Liverpool is home to a diverse range of fantastic restaurants, all serving up flavour-packed dishes throughout the year.  An annual event that we all look forward to in Liverpool is the … Liverpool Food & Drink Deals January 2026

Remember when creating professional video content meant booking a studio, hiring a crew, and blowing your entire quarterly budget? Yeah, thanks to AI, those days are officially over. 2026 is shaping up to be the year that AI video generator content completely transforms visual marketing as we know it. We’re not talking about minor improvements … The AI Video Revolution – Why 2026 Is the Year Video Marketing Changes Forever

We’ve all seen the news by now: on the 10th of December, Australia banned all social media for anyone under the age of 16. If you listen closely, you can hear the sobs of Australian tweens desperately trying to log into their TikTok accounts from the other side of the world.  Though this ban has … Australia’s Under-16 Social Media Ban: What It Means for Businesses in 2026

Christmas is the biggest opportunity of the year for businesses. Everyone just seems to be in a much better mood around Christmas, which is largely due to the anticipation of stuffing our faces with 100 pigs in blankets and eating our weight in chocolate. We’re all happier, and we’re all way more inclined to spend … How to Create a Winning Christmas Marketing Campaign in 2025

Attention all marketers and social media personalities – Canva just had its most significant update to date.  As one of the world’s most popular graphic design tools, Canva is used by just about every business, with its simple, easy-to-use interface being a prime option for anyone looking to develop eye-catching visual marketing strategies.  Canva’s new … Canva’s October 2025 Overhaul: What’s New & Why You Should Care 

Are your ads that usually perform on Meta not achieving their usual reach or driving leads? Stop typing up those termination letters for your ads team because Meta Andromeda might be the culprit. Meta Andromeda is Meta’s powerful, AI-powered ad retrieval engine. It was designed to provide a more intelligent and efficient way to match … The Meta Andromeda Update: How Businesses Should Rethink Their Ad Strategy

Black Friday is both one of the most exciting and terrifying times of the year for businesses. On one hand, there is a lot of potential and money to be made from the event, but on the other side, you have to plan to make the most of Black Friday deals and get ready to … Black Friday Marketing Tips Your Business Needs in 2025

Goth Christmas is almost upon us, which means that people are decorating their houses with spiderwebs, carving pumpkins, and running their electricity bills up with novelty lighting. While the general public prepares for parties, businesses should be busy brewing up a Halloween marketing strategy. Whether you plan to slash prices or run spooktacular campaigns, if … Frightfully Good Marketing Ideas for Halloween 2025