Blogs by Sinead Taylor

The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly … Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

If you’re a business trying to beat the odds and thrive in Liverpool, you’ll know more than anyone that you have some fierce competition.  Liverpool is home to a variety of amazing businesses. At Blaze Media, we are lucky enough to have worked alongside some of the city’s greatest successes… or they’re lucky enough to … 5 Essential Local SEO Tips for Liverpool Businesses

Unless you have spent the last year on a deserted island far away from any sort of media or access to the internet, you have definitely, maybe (yeah, there’s going to be a lot of this, so best to just roll with it), seen the announcement of the Oasis Reunion Tour. Unless the brothers get … The Oasis Reunion Tour Is a Masterclass in Music Marketing

If you are a CapCut user, you have probably heard about the June 2025 terms and conditions update that has left content creators, editors and marketers clutching their pearls. Content creators are warning each other not to accept the new data and privacy policies, fearing that they will essentially grant CapCut permission to use and … CapCut’s June 2025 Copyright Shake‑Up: What UK Creators Must Know

The art of copywriting is often overlooked or forgotten when it comes to creating a successful business website. ‘Cue the tiny violins.’ Your business might have a brilliant-looking, easy-to-navigate website that perfectly showcases your products and services, but it will still fall short if it’s not backed by some quality, engaging copy. Trust us, at … Website Copywriting Services Guide: Convert Visitors into Customers

If you don’t have an ecommerce website for your business, you’re setting yourself up for failure.  Don’t get us wrong, we absolutely see the appeal of the brick and mortar storefront, but if the number of small businesses closing their doors in the last five years has taught us anything, it is that your business … Top Ecommerce Website Design Trends for 2025

We’ve said it before, and we’ll say it again: if you’re not using TikTok for your business, what are you playing at?  It seems like everyone and their dog (literally) has a TikTok account, making it a fantastic potential revenue source for your business. At Blaze, we can’t help but despair at the number of … How TikTok Ecommerce Can Transform Your Business

If you operate a business in Liverpool, you’ve won the Postcode Lottery this summer. As if Liverpool isn’t busy enough, this summer is set to be one of Liverpool’s biggest, with a whole host of events ready to occupy our weekends.  The sun’s out, the city is coming to life, and summer is well and … Why Liverpool’s Summer Events Are a Goldmine for Marketing in 2025

If you’re a marketer or creative and you’re located in Liverpool, you’ve hit the jackpot. Liverpool is a fantastic spot for creatives and marketers, as it offers all the benefits of living in a cultural hub like London without the hefty overheads.  Liverpool boasts a rich cultural heritage and diversity, making it a prime location … Where to Network with Creatives and Marketers in Liverpool

Unless you have spent the best part of the last two months cast away at sea, it is likely that you have been unable to escape talk of the Minecraft Movie.  When you open any platform, it’s there, when you walk outside, it’s there- you can’t even do your food shop without running into a … Minecraft’s Marketing Strategy Explained

If you’re wondering what generative AI is and how it’s being used in advertising, look no further than Google Ads. As generative AI becomes increasingly common in advertising and digital marketing campaigns, marketers need to keep up with changing search trends.  When used effectively, these tools can increase efficiency, improve campaign performance, and even support … What is Generative AI and How is it Used in Advertising?

If you speak to any marketers, you’re bound to get conflicting opinions when it comes to the rise of Artificial Intelligence. Some think AI is the best thing since sliced bread- completely revolutionising how we think about and approach our content.  On the opposite end of the spectrum, you have marketers who absolutely despise AI … When You Should (and Shouldn’t) Use AI in Content Marketing