Blogs by Sinead Taylor

If you’re wondering what generative AI is and how it’s being used in advertising, look no further than Google Ads. As generative AI becomes increasingly common in advertising and digital marketing campaigns, marketers need to keep up with changing search trends.  When used effectively, these tools can increase efficiency, improve campaign performance, and even support … What is Generative AI and How is it Used in Advertising?

If you speak to any marketers, you’re bound to get conflicting opinions when it comes to the rise of Artificial Intelligence. Some think AI is the best thing since sliced bread- completely revolutionising how we think about and approach our content.  On the opposite end of the spectrum, you have marketers who absolutely despise AI … When You Should (and Shouldn’t) Use AI in Content Marketing

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing.  Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital … Is Digital Marketing Legit?

Navigating the ever-changing landscape of digital marketing can sometimes feel like an uphill battle for business owners.  At Blaze, we excel in this fast-paced environment but understand how daunting it can be to keep up with the constant platform changes. This is why many businesses choose to partner with us, as we stay up to … How to Optimise Your Google Business Profile

Super Bowl Sunday kicked off last weekend, which meant that people all over the world were ordering delicious food, enjoying a couple of beers and settling in for 4 hours of uninterrupted fun… That is unless you were in the UK, where the game kicked off just before midnight. Our Super Bowl celebrations consisted more … Our Favourite Super Bowl 2025 Ad Campaigns

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to. Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having … Useful Plugins to Check That Your Tracking Pixel is Installed and Working

In October 2024, Google unveiled a major transformation of its Shopping platform. This update, which incorporates cutting-edge AI technologies designed to elevate the user experience, promises to make online shopping through search results more intuitive and enjoyable than ever before.  If you are an ecommerce wiz, you will know that Google’s big changes are set … How Google Shopping Is Changing in 2025

The Internet has been in absolute shambles over the weekend.  Though the US has threatened to ban TikTok for some time now, we have been stuck in a will they won’t they situation, where most of us presumed they would just back out of the decision as the end date drew closer. After all, there’s … Is TikTok Getting Banned in the UK? Key Questions Answered

Since its launch in 2018, TikTok has taken the world by storm, becoming one of the most downloaded and beloved apps out there. The obsession with this platform shows no signs of slowing down. As it continues to innovate and expand, we can’t help but remain hooked, spending hours every week locked to our phones. … TikTok Marketing in 2025: What You Need to Know

Learn everything you need to know about the benefits of hiring a digital marketing agency such as Blaze Media in 2025.

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We’ve made it to the end of 2024- a round of applause, please. This year has certainly been challenging for the world, and we’re so ready to put 2024 behind us and discover what 2025 has to offer.  At Blaze, we’ve had a whirlwind year; welcoming new staff and moving to a brand new office … Year-In-Review: The Biggest Digital Marketing Trends of 2024