After a busy Q4, it’s always a good idea to step back and take a look at how your Ecommerce site performed over the busy holiday sales period.
Now ask yourself, did you get the most out of every channel? Could you squeeze that extra bit of revenue from your shopping campaigns?
Well, at Blaze, we might just have the tools to help you master the shopping algorithm and bury the competition under a mountain of perfectly crafted product ads.
We’ll take a look at a few different types of tools, from Google Shopping Feed management, product image enhancements and even something that might help you get the most out of your Pmax campaigns.
Google Merchant Centre Next Updated
Okay, okay, we know. This one is a bit obvious. But since Google rolled out its new look, Merchant Centre Next, in 2024, we thought this would be a great place to cover some of the new tools and features included in this next generation of an all-powerful product promotion platform…
One of the biggest changes to Merchant Centre is how it manages your Shopping feed. Depending on the format of your feed, this used to be quite a disjointed ordeal. Well, no more!
All feed types are now managed together under the all-encompassing umbrella of “Data Sources”. With additional feeds managed through a simple add-on system, you can easily expand the functionality as your business needs grow.
Want to better understand Google Merchant Centre? Our PPC team can provide all the advice you need.
Google Product Studio
With the launch of the new look Merchant Centre, Google had to go one step further and what an opportunity for the tech giant to flex its generative AI muscles.
Google Product Studio gives users the ability to enhance and edit their product images with the power of AI; this tool is perfect for enhancing images to roll out across the Demand Gen and display inventory.
This feature is perfect for smaller merchants who don’t have a design team on hand but still want to take advantage of all of the wider shopping placements Google can offer.
At Blaze Media, we are very aware that AI is going to continue to be a big part of digital marketing, so we suggest you all get used to it.
Leap Labelizer
If this humble Buzzfeed-esque listicle had an editor’s choice award, this next entry would win it. The Leap Labelizer is a free, yes, FREE, shopping performance bucketing tool.
This can help you take a closer look at how your products are performing and then categorise them based on a few KPIs like ROAS, Clicks and Impressions. You can use the dashboard for insights or set up the automatic supplemental feed labels and group your products based on performance.
Along with the Labelizer, PPC Leap offers other great tools on their blog including scripts, templates and lots of great resources.
Data Feed Watch
It was inevitable; we couldn’t have a list all about shopping feed tools and not include… well, a shopping feed tool.
Data Feed Watch from Cart.com, has now rolled out a suite of AI enhancements included within its feed management offering. This includes AI-optimised product titles and Auto-assign categories to help remove some unnecessary legwork from data management.
Using Data Feed Watch, you can easily manage all of your separate shopping feeds and tailor them to their individual platforms and uses. Great for scaling up Ecommerce and keeping everything in one place.
Agencysavvy Pmax Insights
So, your products are now fully optimised; you’re ready to conquer the market with your exquisite offering; you set up a Pmax campaign in Google Ads and… Nothing, not a sausage.
Well, this next tool endeavours to take a peek under the hood of Pmax and give you more insights to make informed decisions when managing your Pmax campaign.
This powerful Insight script offers a free and paid option at both account and MMC levels. This script gives you a detailed insight into what inventory is performing so you can plan and optimise your campaigns.
Get Industry Knowledge With Blaze Media
That’s a wrap. We hope you found something useful in our list of Shopping feed tools and now have everything you need to take on 2025 as the new King (or Queen) of Ecommerce.
If you’re looking for a specialist Ecommerce agency to help you reach your targets this year, don’t forget to contact our expert team. With our support, your business can thrive.