Unless you have been living under a rock for the last few years, you will have witnessed the rapid rise of AI – not in a Terminator way…just yet.
AI has grown substantially in popularity, becoming increasingly integrated into our society. Whether you agree or disagree with the growth of AI, there is no denying that it is the future, so you can either jump on the train or get left behind.
At Blaze, we have recently conducted extensive testing on AI software and concluded that it could be a helpful marketing tool, though Chat GPT’s jokes are certainly lacking compared to our team’s.
Our research has taught us that AI tools could benefit your next marketing campaign and simplify many crucial processes.
When reading this, remember that while AI makes an excellent support tool, it can never replace an expert marketing agency… we aren’t just saying that because we are an expert marketing agency, promise.
Why Use AI in Marketing?
If you take marketing for what it is, it’s all a big competition. You are constantly trying to outrank your competitors to improve conversions for your own business.
With so many businesses using AI in their marketing, matching your competitors’ methods is important.
Not only that, but marketing can make a massive difference to the efficiency of your marketing campaign. We believe that the best use of AI is getting it to do the monotonous and boring things that we simply can’t be bothered to do.
By assigning time-consuming and tedious tasks to AI, you can spend more time doing exciting things, such as working on your branding and engaging with your customers.
You could also just leave the boring stuff with our selection of marketing teams; sadly, they find the boring stuff exciting- we should let them out more.
Now that you know a bit more about why AI can be useful for digital marketing, here are some ways to use it.
Image Creation
If your business regularly posts blogs or uses imagery in your marketing. You’re probably all too familiar with scrolling through stock image sites, only to still not find an image that perfectly captures the look you are going for.
It can be infuriating to commit so much time to an image search only to be dissatisfied with the results.
With the right AI software, you can input a description of the exact image you are looking for and a unique image will be created for you. However, there are debates surrounding how ethical AI art is, so keep that in mind, as it may not align with the ethos of your brand.
The Best AI Tool For Image Creation
If you are interested in playing around with AI imagery or would simply like to learn more, we suggest that you take a look at Adobe Firefly. This is a generative AI machine in its open beta phase, so there is still room for the images to improve in the future.
This tool is really simple to use. You simply type in the image you are looking for, along with some specific colours or text you would like included, and the software creates it.
There is no guarantee that you will receive the perfect image on your first attempt, so have fun playing around with the software and see what you can create.
Content Planning
Quality content is absolutely essential for any good marketing strategy. Whether it’s the captions for your posts or information on your product or service, quality content can make or break the success of your digital campaign.
We know it can be easy to lean into digital marketing automation and allow AI to write your content entirely, but we strongly recommend against this.
AI is great for planning content, brainstorming ideas and setting a structure, but you should never let the AI completely write your content. Though AI content is improving, it is still glaringly obvious when a robot writes copy.
The distinguishable difference between the two is that robots have had no life experience, nor do they have much of a sense of humour, which shines through in any content they write. Would you trust WALL-E to write your content? Didn’t think so.
Google also picks up on this quickly, which can significantly impact the success of any content you put out there. We suggest you use AI to help plan the content rather than write it.
If you are uncomfortable writing copy for your marketing campaign, we suggest hiring a professionally trained copywriter. They know how to perfectly balance professionalism with personality, which is hopefully clear from this expertly written blog.
The Best AI Tool for Content Planning
Now that you know more about using AI in digital market content planning, you may wonder which AI software you should use.
For this one, we have to say that Chat GPT is the best software for planning content, especially if you upgrade to the premium version. It will scan the internet and select the best information to use in your plan.
Chat GPT is also great for generating powerful one-liners and catchy taglines, which may be useful if you use paid social ads for your marketing campaign. So, be sure to play around with it and see what you can create.
Customer Response
Engaging with customers and replying to their queries is a tedious but essential part of running any marketing campaign. If you are busy running a business, finding the time to sit down and respond to every message can be difficult.
When you don’t reply to your customers, they can lose loyalty to your business, which can reflect poorly on your brand.
We know what you’re thinking: ‘ Surely there’s an easier way.’ Luckily for you, there is.
One of the best things AI has brought us is the ability to automate marketing tasks, including customer response.
Thanks to AI, you no longer need to sit by your computer and wait for customers to message you because AI can do all the work for you, allowing you to focus on more important tasks.
The Best AI Tool for Customer Engagement
For customer engagement, we suggest that you use Manychat. This software employs chatbot technology to reply to messages and react to comments, creating a more authentic response pattern.
You can set this software up to answer any common questions that someone may have about your brand, saving you hours every week. Remember that Manychat cannot answer some questions, so ensure you still have a customer service solution.
What is so great about this software is that the more you use it, the more comprehensive it becomes. As it takes in more data, it generates better responses.
SEO
SEO is essential to the success of any digital marketing campaign. It helps you climb the ranks, using carefully selected keywords and optimised content designed to bring more traffic to your business.
If you work with an expert SEO manager, they will know precisely how to optimise your website and drive more traffic. They can also thoroughly track your website’s performance and plan a strategy accordingly.
Though an SEO manager can provide you with invaluable insight and years of expertise, you can also use AI as a valuable SEO tool.
Remember that these tools can lay out the numbers, but unlike a technical SEO manager, they can’t necessarily explain precisely what they mean for your business.
The Best AI Tool for SEO
Out of all the AI tools available, we strongly recommend that you use the AI tools included in SEMrush. Ask anyone in the SEO industry, and they will tell you that SEMrush is an SEO lifeline.
SEMrush is an incredible tool that provides project recommendations, an overview of your current projects, and insight into their performance.
Keywords are an essential part of optimising content, and luckily for you, SEMrush has a feature that allows you to locate recurring keywords and analyse competitors to learn which keywords they are using to drive traffic.
Remember that though this software is useful, it requires a certain skill level to maximise its potential, so we always recommend that you work with an SEO expert.
Metric Reports
Arguably, the best use of AI in digital marketing is producing metric reports. AI automates data collection and detects patterns in consumer usage, which means that it can provide insight into the number of visitors to your page and the number of conversions these visits lead to.
Understanding metrics involves processing a lot of numbers. It is easy for humans to make errors, which is where AI comes in to save us. AI reduces the chance of error and creates consistency, allowing you to review your data accurately.
This is a prime example of what AI should be used for. This aspect of digital marketing can be long and tedious, so why not let robots take care of it?
The Best AI Tool for Metric Reports
When it comes to checking your digital campaign metrics, we would strongly suggest that you use Tableau. Tableau provides AI-driven insights into your site’s data, visually demonstrating how the site is doing to make it easier to understand your metrics.
Tableau has an interactive dashboard that provides digital reports, so all important information is easily accessible and digestible in one place.
Pretty neat, right?
Do Your Digital Campaign The Right Way with Blaze
While AI offers valuable support, it simply can’t rival the benefits of partnering with a dedicated marketing agency. The years of expertise and human insight that an experienced team brings to the table far surpasses any software solution.
Having a group of passionate professionals by your side makes all the difference as you navigate your marketing journey together.
At Blaze, our team has years of experience and is happy to provide support and advice when you need it, which is simply something AI cannot do. If you want to achieve great results with your digital marketing, contact us today.