We’ve said it before, and we’ll say it again: if you’re not using TikTok for your business, what are you playing at?
It seems like everyone and their dog (literally) has a TikTok account, making it a fantastic potential revenue source for your business.
At Blaze, we can’t help but despair at the number of businesses still seeing TikTok as nothing more than a platform for people to post silly videos. It’s a growing marketing tool that continues to become more and more valuable to businesses, so you need to jump on the TikTok train before it pulls out of the station.
The importance of utilising TikTok for your business has only grown with the development of TikTok Shop, an ecommerce platform that is part of TikTok. TikTok Shop is rapidly growing in popularity, so much so that the demand has led to us offering our own TikTok Shop services.
You can’t say we can’t spot an opportunity.
Still not sure about TikTok Shop? In denial about how it can grow your business? Keep reading to find out more about how TikTok ecommerce can benefit your business.
What is TikTok Shop?
Introduced in 2023, TikTok Shop is an ecommerce feature that allows users to buy products directly from TikTok creators. With TikTok Shop came the introduction of shoppable videos, with creators and sellers using video content to sell directly to viewers.
Though people were sceptical at first, TikTok Shop has quickly grown in popularity, with 870 million people making purchases on TikTok Shop globally. There is a substantial opportunity for your business to make an impact.
See, it is more than just a platform for cat videos after all.
Why Has TikTok Shop Grown in Popularity?
With seamless integration into the TikTok platform, user-generated content and the use of viral trends, it’s really no wonder why TikTok Shop has grown in popularity so quickly.
As well as the world just absolutely loving a bargain, which you can find plenty of on TikTok Shop, some of the reasons for the growth of TikTok Shop include:
Growing Preference For User-Generated Content
Is there a marketing term for saying that the world has developed trust issues?
Jokes aside, it really is true that customers have become far less trusting of company-created ads, instead favouring user-generated content that actually showcases the product without bias and with complete transparency.
We predicted that the growth of user-generated content would be big this year, and the growth of TikTok shop exemplifies this, with more people turning to buy from the platform thanks to user-generated videos that showcase the products, giving buyers a better indication of what they are investing their money into.
Visual Marketing
TikTok is the golden child of visual marketing.
With its embrace of the dynamic short-form video format, the app captivates viewers by making stunning visuals its main attraction. The algorithm is expertly crafted to spotlight eye-catching videos, sparking creativity and drawing in audiences like never before.
This means that if you have a visually impactful business that needs to be seen to be believed, you will benefit from using TikTok Shop. People tend to trust the purchase of an item when they can see it being used, which is why TikTok Shop is absolutely smashing the marketing industry.
Accessibility
Everyone uses TikTok these days, and most recent phones come with the app already installed. The app is completely free and provides hours of mindless entertainment, so why wouldn’t you use it?
This is where TikTok Shop thrives. The platform is so seamlessly integrated into TikTok that you can browse TikTok and encounter 10 TikTok Shop ads within ten minutes without even realising.
That is, unless you notice the little yellow shopping basket at the bottom of the video.
Since the ads directing you to the shop are in video format and users are already doom-scrolling, they tend to watch the entire ad before clicking through to the shop to explore the product if it piques their interest.
It’s easy to end up in the shop, browsing an endless supply of products, so it’s no wonder that businesses selling on the platform do so well.
TikTok’s Seller Incentives
Sometimes we wonder if TikTok even knows what they have.
Though they really don’t need to, TikTok offers a range of seller incentives to encourage people to sell their products on TikTok Shop. These include:
Lowered Commission Rates
To capitalise on TikTok Shop, TikTok charges a small commission of 5% on the products you sell through the platform. However, to encourage new sellers to get involved and market their products, they reduce this commission to 1.8% for the first 90 days for new sellers.
This gives sellers a chance to find their feet and cover any setup charges with the extra money they can keep from their sales.
That doesn’t seem too shabby to us.
Promotional Codes
TikTok can provide sellers with promotional codes. These codes can seem too good to be true, but they are as good as they seem.
While still paying the seller the full amount for the products, buyers will be able to get them at a reduced price. This is fantastic for marketing your business. Everyone loves a bargain, so if they see a video showing they can get your goods for a discounted rate, they’ll head straight to your storefront and make a purchase.
Marketing that appeals to the world’s love of a bargain always works.
Co-funded Free Shipping
People will happily spend £150 on something, then as soon as they see that £2.99 delivery fee during checkout, they decide they don’t need to make the purchase after all.
In fact, people honestly take offence when they see a delivery charge on a purchase. This is why TikTok’s co-funded free shipping scheme is so beneficial, as it allows you to offer free shipping to your customers without losing money.
Including free shipping in your TikTok Shop ads is a great way to draw people in and increase sales.
Educational Resources
We understand that putting your products on an entirely new platform can be intimidating; this is part of the reason why we offer our TikTok Shop set-up and management service.
TikTok is aware of the potential difficulties of setting up your business on a new platform, which is why it offers so many brilliant resources that help you understand how to make the most out of TikTok Shop.
They really do think of everything.
The Benefits of Using TikTok Shop For Businesses
Now that you know more about TikTok Shop’s features, let’s explore some ways it can benefit your business.
Increased Customer Reach
If you were to sell purely from your website, you would get sales, but you would need to put out ads and get people to your website before you could see any real results.
Using TikTok Shop, you can easily leverage TikTok’s global audience, exposing your content to potential customers nationwide. Even if most of this audience is not necessarily interested in your product, you are still getting in front of more people than you may have without TikTok ads.
Influencer Marketing
One of the most effective aspects of TikTok marketing in 2025 is the utilisation of influencers.
We can all admit that we have been influenced at one point or another. At Blaze, we are all admittedly easily influenced by TikTok ads; our work bags and desks are testament to this.
People are more likely to buy products if they see that they have been showcased by real people, especially people who have a reputation for being trustworthy and who only advertise products that they really believe in.
If you develop a relationship with an influencer, they may expect a commission from the collaboration, but that is well worth the sales that you could potentially achieve through working with them.
Improved Interactive Experience For Clients
There’s no denying that the way we view products has changed substantially. Just look at Google Shopping. With the introduction of AI technology, you can see exactly what a product will look like in your home – the landscape is changing.
People aren’t just content with seeing an image of a product anymore; they want to see what the quality looks like and they want to see it in action. This is why TikTok is an opportune place to sell your products, as people can really see how your product works and interact with it in ways that they may not have in the past.
Affordable Promotion
When you sell on TikTok Shop, you are selling straight to the consumer, which means that you are able to fully cut out the middleman. Because you don’t need to do the additional work to get your product in front of consumers, you save valuable time and money.
TikTok also offers targeted advertising options, which allow sellers to reach specific demographics and interests. This all happens because of the algorithm, and so you do not need to invest a lot into the marketing of your product because TikTok does the work for you.
To receive this same promotion on other platforms, you will need to spend a substantial amount on ads, but that isn’t the case with TikTok.
Still not quite get it? Need some further advice on how ads and promotions work on TikTok? Don’t be afraid to check out our paid ads service to find out more.
Data Analytics
Thanks to the analytics provided by TikTok Shop, understanding your product performance and improving your store’s operational performance has never been easier.
TikTok Shop provides real-time monitoring, allowing you to quickly check the status of your products and track their performance. This means that you can make data-informed decisions that can benefit your business and make the necessary changes to improve its success.
All of this, by the way, is completely free.
Setting Up Your TikTok Shop With Blaze
Through this blog, we hope to have helped you realise the potential of selling your products on TikTok Shop. Shifting over to TikTok Shop can completely transform your business, helping you achieve sales and exceed expectations.
We know that setting up your own storefront might be intimidating, which is why we are happy to provide a service where we set up and manage your TikTok Shop for you, so you don’t have to worry about taking care of all the monotonous tasks because we have it covered.
Our social media experts are ready to set up your TikTok Shop, optimising the setup so that you can make the most out of your listings.
We are one of the few and best TikTok Shop set-up services Liverpool has to offer, so if you want to get your products on the app, act fast and contact our team today.