If you don’t have an ecommerce website for your business, you’re setting yourself up for failure.
Don’t get us wrong, we absolutely see the appeal of the brick and mortar storefront, but if the number of small businesses closing their doors in the last five years has taught us anything, it is that your business needs a website to survive, especially in 2025 where some people can’t even muster the effort to go to the shop for milk anymore.
Thank you, Uber Eats.
If you are considering creating an ecommerce website or you already have one that could use a bit of TLC, it’s important that you get to know the latest website design trends.
Luckily for you, at Blaze, we have designed and developed websites for essentially every industry, so we know a thing or two about trends.
Keep reading to find out more about the best ecommerce trends 2025 has given us so far.
Why It’s Important to Keep Up With Ecommerce Trends in 2025
Every business will know just how fast-paced, unpredictable and ever-changing ecommerce trends can be. If you’re not convinced, I ask you to cast your mind back to 2015 when websites had galaxy themes and custom cursors that took 2 minutes to load: trends really do come and go.
Consumer behaviour is constantly changing, and it is essential for businesses to adapt to these changes and leverage new technologies to gain a competitive edge.
A website developed in 2010 wouldn’t hold up against a website created in 2035, so you must ensure that you are on top of the key digital marketing trends, streamlining your operations and driving sales growth.
Why Having a Development Team on Your Side Can Help
If you’re not a developer, the idea of keeping up with trends and making sure that your website reflects these trends is probably intimidating. Trust us when we say we understand. If you were to ask someone in our office, not on our development team, about current ecommerce website trends, they’d probably retreat under their desk.
This is why having a development team on your side is so important, because not only is it quite literally their job to keep up with the latest trends and technology, but they also know how to implement it.
In the Blaze office, our Dev and Design Team always put aside time to research new industry trends and test them out, ensuring that they have the skillset ready to adapt current client websites and seamlessly integrate new trends into new client sites.
Luckily for you, our copywriter has been hard at work grilling our talented team for the latest ecommerce design trends, and they were happy to showcase their knowledge – or show off, however you take it.
We do treat you well, don’t we? Here are some ecommerce design trends that you should be aware of in 2025.
Ecommerce Design Trends in 2025
Some of the most popular ecommerce trends of 2025 include:
Grid Format Design
Grid formatting is a popular coding trend that is taking the development world by storm (according to our developers, anyway).
Taking this coding approach enhances the overall organisation of your website, providing greater flexibility and enabling the development of a more responsive webpage.
A grid format design also gives your website a hierarchy, helping to streamline the user experience and create a website that is easy to navigate and appealing to customers. Good website design is important, and using the grid format design can help ensure that your website is up to scratch.
Clean, Conversion-Focused Design
Clean, conversion-focused website design can help improve your website’s sales by guiding customers towards a purchase.
A huge mistake that a lot of businesses make is adding too much to their websites in an attempt to garner shoppers’ attention. More often than not, this doesn’t work, as people are far more likely to exit websites that overwhelm them rather than delve further.
Having a clean site and minimising clutter can make it much easier for customers to understand and navigate your website, and it can also help to provide your business with an added SEO benefit, with a well-structured design often more easily indexable by search engines and AI crawlers.
This is a great tip for small businesses just starting out that want to make sure they’re laying out a strong foundation with their online presence.
Video Integration and Motion UI
Staying on trend with video integration and motion UI is a great way to ensure that users engage with your website.
We live in the world of short-form content, where every business is eagerly marketing their businesses with platforms like TikTok and Instagram Reels, so it only makes sense that this trend would make its way over to web design.
To truly appeal to your customers, your website should feature eye-catching videos that provide insight into your products and the face behind the business. This may include you giving product demos.
Motion UI on websites refers to the animations and transitions used on your website. For example, you might have images that jump around when you click them or text that fades in or out; it really depends on your brand.
If you want a good example of it in action, check out Ultimate Kids, a website our team developed.
AI-Powered Personalisation
Something you may have noticed is that websites and ads are becoming increasingly personalised to you and your searches.
Think back to a few years ago, the world would go absolutely crazy when they saw their name on an ad, but these days it’s incredibly common to have this level of customisation, and if your website is lacking, customers will notice.
AI-powered personalisation can create a more tailored experience for your customers and target deals to the relevant recipient. AI can learn from your customers’ behaviour and identify patterns in customer behaviour, allowing you to make changes to ensure your website is working at its best.
Voice Search Integration
A significant trend in website design that you should definitely ensure your website is equipped for is voice search integration.
Let’s face it, the world is getting lazier, and why wouldn’t we when we live in a society where we can do anything with a few simple words, like turning on our lights or putting on a playlist.
Voice search integration is slowly becoming a part of everyday life, and there are even toasters that you can control with your voice – they didn’t predict that in Back To The Future.
By adding voice search integration to your website, you can boost your online presence and improve user experience. Instead of having to crawl through your entire website, customers can find what they are looking for in a matter of seconds, encouraging them to make a purchase.
Not only is voice integration ideal for the sake of convenience, but it also makes your website more accessible, particularly for individuals with visual impairments.
Sustainable Transparency
In the UK and all over the world, we are all trying harder to do better for the environment, from recycling to remembering to turn off the big lights before heading out – that’ll erase hundreds of years of damage.
Jokes aside, people really do want to do better, and a lot of people are choosing to only work with businesses that are ethical and focus on sustainable practices. Still, people also don’t want to research to see if a company is operating with sustainability in mind.
This highlights the importance of showcasing all of the ways that you operate sustainably on your website, so that customers are fully aware from the outset.
Sustainable web design really is the future of web design, and it is important that your business operates with sustainability in mind.
Mobile Optimisation
Unless you’re at your desk or in your office, when was the last time that you took your laptop out or booted up your PC to do some shopping?
These days, the phones that we carry in our pockets are often more powerful than our computers, so we tend to do everything on them, including online shopping.
There is nothing worse than attempting to do some online shopping, only to realise that the website is designed for desktops. By working with skilled developers, you can ensure that your website is optimised for mobile devices.
Because most people have their payment details already set up and saved on their phones, customers are more likely to make quick buying decisions when paying on their mobile devices, so you can drive more conversions.
Want to see what a good mobile-optimised site looks like? Take a look at our case studies.
Interactive Product Pages
Shopping online comes with an added level of trust issues. We’ve all ordered something that looks nothing like how it was advertised on the website, so it isn’t uncommon for people to be distrustful, especially when trying a new business.
To boost sales, enhance trust, and effectively market your products, we recommend that your website features interactive product pages. This creates a more immersive experience when your customer is shopping, allowing them to see your products from every angle.
A great example of this in practice is the latest Google Shopping updates, which allow people to see what products they are buying would look like in real life through AR technology.
It can be difficult to compete online, so adding features like this can help your business to stand out.
Get Your Website Right The First Time With Blaze Media
If all of the tips and tricks that we have shared in this blog have gone completely over your head, it might be time you work with a marketing agency to help ensure your business stands out, achieves sales and outranks your competitors.
Working with an agency, such as Blaze Media, can give your business the upper hand. At Blaze, we have a skilled and experienced Dev and Design Team that is eager to help turn your vision into a well-performing, optimised website.
Do you want to get the most from your business? Get in touch with the team today.