Having a website that looks great and is easy to navigate is so important for your business these days.
There aren’t many businesses out there that haven’t got a website.
But many businesses still have websites that wouldn’t look out of place if they were viewed on a Commodore 64.
The importance of great website design can’t be stressed enough, so we’ll do our best in this blog post.
So buckle up and get ready for the full rundown on why you need to prioritise your website design for your business.
What Makes a Great Web Page?
Here are several factors that make a great web page:
Clear Purpose
A great web page has a clear purpose and communicates it effectively to your visitors.
Think of what you want people to do when they land on your site.
Do you want them to buy products?
Or maybe you want them to engage with your content in some way?
Whatever your intentions, you want to make these clear when prospects land on your site. You can do this by having clear CTA’s (Calls to Action).
Not sure what a CTA is?
You know when you land on a site and you see loads of buttons which are just begging to be clicked?
That’s a CTA.
Those buttons aren’t randomly put there.
They are put there to entice you to take some sort of action.
Take a look at our home page below as an example.
We have CTAs everywhere.
Compelling Visual Design
The last thing you want to happen is for someone to think your website is somewhat of an eyesore.
After all, your website is the digital home of your business.
So you want it to look and feel good for those who are lucky enough to land on it.
Having a visually pleasing website is going to attract not only more eyeballs to your site but also make them stay for longer.
Ensure that you’ve got fresh quality content that blends in with your brand’s colours.
This will make you look more professional and tell people that you mean business.
Don’t skip on quality when it comes to visual design for your site.
Fast Loading Times
Everyone wants information and they want it yesterday.
If your website is about as slow as a sloth on a treadmill then don’t expect people to hang around
A great web page is optimised for speed, with efficient code, compressed images, and minimal server response times.
Use tools like page speed insights to check your website speed.
Mobile Responsiveness
Everyone and their nan has a mobile phone.
Therefore, it’s essential for web pages to be responsive and accessible across different screen sizes.
Which means your site needs to be mobile-responsive.
If it isn’t then what you believe to be a beautiful-looking site on desktop could be a Frankenstein-esqe looking site on mobile.
Not what you want at all.
A great web page adapts seamlessly to various devices, providing a consistent user experience regardless of the platform.
Why is Good Web Design Important
These are the reasons we believe good design for your site is important:
You’ll Create a Great First Impression
What do first dates and websites have in common?
First impressions mean a hell of a lot.
When your website is like a work of art you’re going make a great first impression on those potential prospects that land on your site.
This great first impression is only going to benefit their experience with your brand.
Which will hopefully lead to them doing business with you.
User Experience
This encompasses how visitors interact with and perceive your website.
A positive user experience means that visitors can easily find what they’re looking for, navigate the site effortlessly, and accomplish their goals with minimal friction.
If your site is clunky and a nightmare to navigate people will get frustrated.
This frustration will lead to them never returning.
As a business owner, you clearly want to avoid something like that happening.
So make sure that your site is simple and easy to navigate.
Don’t overcomplicate your site or try to reinvent the wheel.
It’s better to be clear, not clever.
Brand Consistency
Your website is an extension of your brand identity and should reflect the same values, aesthetics, and messaging as your offline presence.
Consistent branding across all touchpoints helps reinforce brand recognition and build trust with your audience.
From the logo and colour scheme to the tone of voice and imagery, every aspect of your website should align with your brand identity.
Consistency breeds familiarity and strengthens brand recall, making it easier for visitors to connect with and remember your brand.
If your site looks completely different to other branded content then you’ll only confuse your audience.
Helps with Search Engine Optimization (SEO)
Good web design and SEO go together like cheese boards and red wine.
Search engines like Google prioritise websites that offer a positive user experience, which includes factors such as mobile-friendliness, fast loading times, and high-quality content.
A well-designed website makes it easier for search engine crawlers to index and rank your pages, ultimately improving your visibility in search engine results pages (SERPs).
By adhering to SEO best practices in your web design, you can attract more organic traffic and increase your chances of ranking higher for relevant keywords.
Check out out SEO Liverpool services today.
Builds Trust
If there is no trust between you and a prospect then don’t expect them to become your customers.
And if your website looks like something out of a Stephen King novel then that trust will go straight out the window.
A professionally designed website instils confidence into your visitors and reassures them that they’re dealing with a reputable and credible business.
Elements such as:
- A polished design.
- Clear messaging.
- Customer testimonials.
- Secure payment options.
- Transparent policies.
All contribute to building trust with your audience.
Trust is a cornerstone of customer loyalty, and a well-designed website lays the foundation for long-term relationships with your customers.
Helps You Stand Out From Your Competitors
In today’s crowded online landscape, differentiation is key to standing out from the competition.
A well-designed website sets you apart by offering a unique and memorable user experience.
Whether it’s through innovative design elements, compelling content, or personalised interactions, your website should showcase what makes your brand distinct.
By emphasising your unique selling points and highlighting the value you provide, you can attract and retain customers in a competitive market.
Examples of Great Web Design
Expert Website Designers – Blaze Media
Website design is clearly an important aspect of your business as a whole.
If your website is designed well then you can rest assured that when it comes to building trust and authority online, you’re all covered.
Does your current business website lack eye-catching design and a smooth user experience?
If the answer is yes then you’re in luck.
We’re a digital marketing agency that has built and designed websites for businesses in many different industries.
Thanks to our team of highly skilled designers and expert developers, we’ve got the ability to deliver a website you’re proud to show off to your audience.
If you’re interested in levelling up your website game then reach out to us today.