The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know.
AI overviews have undoubtedly changed how people search, rounding up top-performing and relevant information before users even have to click. This is ultimately reducing visibility for traditional content, with all the answers a user needs being shown directly in search.
Next time you see your local SEO expert, hug them; they probably need it after the last year.
AI is becoming increasingly present in digital marketing, and the worst thing you can do is pretend it isn’t happening; you instead need to embrace it.
Though blog content may be suffering slightly, there are creative workarounds that you can use to ensure that it still shines.
One of SEO experts’ most powerful allies right now is round-up content. At Blaze, we’ve been working hard to implement round-up content and help our clients do the same.
In this blog, we’ll provide more insight into the power of rounding up content against AI Overviews, so buckle in.
What is Roundup Content and Why Does It Work With AI Overviews?
For those unfamiliar with the magical (and concise) world of roundup content, don’t worry; we won’t throw you in at the deep end. Though roundup content has always existed, it tends to take the backseat to longer-form content, but with the growth of AI, it’s time to embrace a more hierarchical, AI-friendly approach.
A lot of businesses are already feeling the impact of AI Search, and clicks are at an all-time low, but you have two choices: bury your head in the sand and hope that AI Overviews magically disappear overnight (which they won’t), or embrace methods that have been proven to work alongside AI technology.
What is Roundup Content?
One clever way to stay ahead of the curve and leverage AI Overviews is to implement roundup content.
Roundup content marketing consists of creating articles or posts that gather insights from multiple experts, sources, or products centred on a specific theme. This might include expert insights on a topic or a list of leading tools in a field. The goal of this strategy is to diversify content, attract backlinks, boost traffic, and establish authority by providing a useful resource for the audience.
Roundup content can have real, tangible value for your business and at Blaze, we’re already working hard to implement it through our LinkedIn newsletters and website copy.
To work with AI Overviews, every business needs a roundup content strategy implemented as soon as possible, so if you’re a business owner desperate for solutions, it’s time to call your copywriter into a meeting and hope they know what roundup content is… or, you could work alongside a copywriting specialists in Liverpool who already knows a thing or two about roundups, *cough* like Blaze *cough*.
Why Roundup Content Performs Well in the Age of AI Overviews
Roundup content, which gathers insights from multiple sources, is especially effective because it reflects how AI Overviews operate under new updates.
Typically, these overviews cite about 5 to 7 sources per overview, providing a comprehensive and balanced perspective. This approach ensures that the information presented is well-rounded and supported by diverse viewpoints, enhancing the credibility and usefulness of the content.
AI Overviews essentially generate summaries of search results to provide quick and concise answers to search queries.
AI Overviews scans the web for information relevant to your search, extracting key details and producing a coherent and informative overview. Because of its design, it can answer most search queries without users having to scan pages or delve deeper, which leaves many people who depend on blogs and their site’s informative content to drive traffic in a precarious position.
However, if these same businesses learn how to craft impactful roundup content, they have a much better chance of being included in AI Overviews, as the content’s structure works really well with how Google pulls through information.
For a further breakdown on AI generated summaries and what they mean for search going forward, check out our free guide on how AI is changing SEO in 2025.
How to Create AI-Friendly Roundup Content
We get it. Knowing about roundup content is one thing, but it’s another to know how to create roundup content that not only feeds into how AI Overviews work, but also reflects your business’s personality and ethos.
Again, we would usually suggest getting the help of a copywriter with knowledge and experience in roundup content, but we understand that you might want to develop the skillset to curate your own fantastic roundup content.
Since we’re generous, here are our tips for creating AI-friendly roundup content that will help your business avoid the content apocalypse.
Yes, our copywriter did try to think of a mashup of content and apocalypse, but the results were… questionable.
Use Schema Markup
For anyone who isn’t familiar with the term, a schema markup, known to its friends as structured data, is the language used by search engines to understand and categorise the content on websites. With how AI systems now crawl pages, you need to make sure that your page is structured properly.
Think of schema as Google’s big label maker, only a lot smarter.
Search engines are pretty clever, but they still need that extra hand to understand the meaning and intention of content. This is why having a well-organised site structure and properly implemented schema elements is crucial. They help improve your website’s SEO, enhance user experience, and ensure that search engines can accurately understand and index your content.
Correct Schema implementation has always been important, but the way that AI crawls websites in a hurry has reinforced this, in the same way that many other fundamental SEO steps have been boosted.
With AI looking to promote specific information and answers to very precise questions that may be part of a wider article or topic, signposting the individual sections of a blog during the content creation stage is crucial.
Feature Verified Experts when Creating Content
Look, reputation isn’t everything, but we probably would trust cooking advice from Gordon Ramsay more than from a random person on the street, so yes, featuring verified experts in your content is recommended.
Not only does featuring verified experts in your content make the content a trusted source, but it can also earn you incredibly valuable backlinks and position your content within a relevant industry network, connecting your business with the right people.
We understand that it might be a bit intimidating to feature these experts, but you have to keep something in mind: all of us industry experts LOVE showing off, so if you connect with an expert and ask for help with your content, they will happily help nine times out of ten.
If you are not comfortable citing a source with which you do not have a relationship, attend networking events and make those connections! If you’re lucky enough to live in a creative and digital marketing hub such as Liverpool, get yourself to those local networking events and make real connections with industry experts.
Include a Clear Heading Structure
As you can tell by our short (yet beneficial) schema rundown, having a clear heading structure is absolutely essential for creating that expert roundup post.
Roundup posts contain a wealth of information: various tips, tools, experts, or resources. An effective heading structure divides this content into distinct, easily digestible sections. This allows readers to scan quickly, locate what they need, and remain engaged instead of being overwhelmed by a wall of text.
Structured content is better for the reader and beneficial for SEO and blog performance. Google crawls content by looking at the heading structure. Again, instead of reading your full content, it’ll pick out your headings and check if they’re relevant to the search requirements, so make sure your content has a hierarchy and headings.
Add Summarised Takeaways
We highly suggest including summarised takeaways in your roundup content. Let’s face it, not everyone has the luxury of time to read lengthy articles. Summarised insights quickly serve the key points, turning your content into a quick, clever, and user-friendly snack for busy minds.
Search engines often extract short summaries for featured snippets or “People Also Ask” sections. Including key takeaways improves the chances of your content appearing in these prominent spots and being featured in the AI Overviews.
Make Sure You Update Your Content
The digital landscape is constantly evolving, with new technologies, platforms, and trends emerging at a rapid pace. As a result, the content you once created, which may have held significant authority or credibility, can quickly lose its relevance if it becomes outdated or contains inaccuracies.
Staying current and ensuring your information is accurate is crucial to maintaining trust and authority in your digital presence. So, revisit your old content and update it to ensure that it’s still relevant.
Repurposing Roundups to Maximise Your Reach
Sometimes, planning content can be a huge time commitment, with hours of research, writing, and formatting taking place before content is even published. With so much time spent on content, it almost feels like creating just one piece of content based on all of the time spent.
Once you have drafted some fantastic roundup content, repurpose it! Your content can be used across a range of platforms and take many forms, including:
- Email newsletters
- Social carousels
- LinkedIn posts
- Webinars/ podcasts
Repurposing your roundup content doesn’t only mean that you’re getting more out of the time you’ve committed to the topic, but it also helps to position your business in a place of authority and demonstrate your expertise across platforms.
Additional content formats give you the perfect chance to create a clever link back to your original post, inviting more traffic and curiosity for those eager to read the full roundup.
Want to see some examples of content being repurposed? We don’t want to toot our own horn, but at Blaze, we like to think we have this mastered, so be sure to check out our LinkedIn newsletters for some examples.
Internal Linking and Brand Authority
Every SEO expert in the world probably falls asleep with the faint whisper of ‘links’ on a loop in their mind.
In this industry, link building is everything, and SEO experts will try to get them in everywhere, from social posts to blogs and even their annual Christmas cards; they’re absolutely relentless.
There are several techniques you can use to create internal links within your content, and roundup content is one of the best options. You can include internal links to your own blogs, service pages, and pillar content, which is not only excellent for your SEO but also helps establish your business as an industry authority.
Future Proofing Your Content in 2025
If your business wants to thrive and survive Google’s search engine changes and the continuous growth of AI Overviews, you need to introduce roundup posts into your content marketing strategy.
AI Overviews are not the death of SEO, but they certainly change the game, and you have to make sure that your business is equipped to evolve as the industry grows.
Roundup content will soon be essential for businesses, offering a sustainable and scalable way to increase traffic, authority, and trust. Nonetheless, we recognise that creating roundup content can be challenging if you’re not too much of a wordsmith.
Do you need help developing roundup content? Would you like someone to do it for you so you can sit back and reap the rewards? Get in touch with the team today.
