Copywriting in Liverpool
Ever get confused with copywriting and copyrighting?
Don’t worry you’re not alone. For elevating your online messaging, we’re referring to copywriting.
Copywriting is the written words that your brand puts out to the world. From websites and blogs to landing pages, email campaigns, social media copy, long product description, ad copy, your copy is one of the most powerful tools that establishes brand value and converts customers.
What are Copywriting Services
Our copywriting services don’t just include adding nice words on the page. It focuses on clear messaging, understanding audience persona, tone of brand and search intent of the users.
So make sure you’re not boring your audience to death with cookie-cutter copy and start getting your brand noticed with more impactful copy.
- Enhanced brand positioning with consistent messaging.
- Purpose-led communication that aligns with audience interests.
- Connect emotionally to build trust.
- Engage your audience by matching their intent.
Nail Your Copywriting
Copywriting is hugely important when it comes to online brands.
Whether you want to launch a new site, improve SEO performance or launch a new product, our copywriting services are designed to help you achieve that.
At Blaze Media, we have our specialist SEO copywriter who curates conversion focused copy to
Ensure your brand stands out with clever copywriting that lets your audience know you mean business.
Increase Conversions with Persuasive Website Copywriting
Well-crafted copy has the power to influence people and compel action. Our website copywriting services are built around understanding user persona (demographics, search intent, pain points), competitor analysis (average length of copy, points covered, tone of voice). This persuades them to take a desired action, such as making a purchase, signing up for a newsletter, or filling out a form. This can ultimately lead to higher conversion rates.
Build a Distinct Brand Voice That Resonates
Great copywriting can capture the essence of your brand and communicate its values, personality, and unique selling propositions. Consistent and compelling messaging helps build a strong brand image in the minds of your audience. So stop telling dad jokes and build a brand image that demands to be listened to.
Audience Centric Messaging
Copywriting involves understanding your target audience and tailoring your message to resonate with them. If you want to rank your website, it’s important to curate content that adds value for the users and not just to rank on Google. With emerging AI platforms like Chatgpt, average content no longer performs. But, there’s a reason why it’s called Artificial Intelligence. Adding human touch to the copy is more important than ever. At Blaze Media, we dive deep into who your audience is, their pain points, what’s missing in the content that’s already out there, original research and data, average copy length to curate exceptional copy.
Engagement and Retention
Engaging copy keeps your audience interested and encourages them to spend more time on your website or reading promotional materials. This increased engagement can contribute to higher customer retention rates. No one wants to read boring copy. Let your brand stand out more with words that can make a huge impact.
Emotional Connection
Copy has the power to evoke emotions, and a strong emotional connection can lead to a more memorable and impactful message. Emotional resonance can help build a deeper connection with your audience, leading to stronger brand loyalty. We’re emotional creatures so tapping into this emotion is like a marketing superpower.
Your Copy Can Change Perceptions
Copywriting is used to influence how others perceive your brand.
With consistent messaging and resonating words, your brand’s image will be perceived how you intend.
Your copy matters because it has the power to influence and persuade an audience.
At Blaze, our copywriting services are designed to align every word with your strategic goals, target audience, and brand identity.
Let’s get your copywriting journey started today!
Your copy matters. It tells your audience what your brand is about and how you can help solve their problems.
Get in touchCopywriting Services
Website Copywriting
This involves creating compelling and engaging content for your website's pages. At Balze, our copywriter works closely with SEO experts to write copy that not only helps with brand messaging but is optimised to rank on Google too. Our SEO copywriting services involve in-depth keyword research by our SEO experts, copywriter writing stellar copy after studying the search landscape for the keywords and user persona. This copy is further SEO proved by our SEO experts and then made live on the site. From homepage to service pages and product pages, we ensure the copy is inline with the best SEO practices.
Blog and Article Writing
Regularly publishing high-quality blog posts and articles helps establish your brand as an authority in your industry. Blog and article writing can educate, entertain, and engage your audience, driving traffic to your website and fostering a loyal readership. These blogs can further be linked to your product or service pages with strategic internal linking to drive conversions.
Product Descriptions
Write captivating and informative product descriptions that highlight the features, benefits, and unique selling points of your product. The aim is to influence potential customers and encourage them to make a purchase.
Email Copywriting
Emails are one of the highest ROI marketing platforms. Email copywriting focuses on creating persuasive and personalised messages for email marketing campaigns. The goal is to entice people to open, read, and take action, such as making a purchase, subscribing, or attending an event. We build high performing campaigns tailored to audience segments, campaign goals, personalised copy, compelling CTAs. This increases open rates, clicks to your site and conversions.
Social Media Copywriting
Social media moves fast and if not engaging, your post may get pushed down to the bottom of the feed in no time. copywriting aims to grab attention, encourage interaction, and promote brand awareness. It often involves understanding platform-specific nuances and trends to create shareable and likeable content. And who knows, you might even go viral and end up the talk of the town!
Paid Ad Copy
Whether it’s Google ads or Facebook ads, the right copy can improve your CTR (click through rate), quality score or ROAS (return on ad spend). Our copywriting services are tailored for every platform that is not only engaging but also converts. This includes ad copy, eye-catching headlines.
Landing Pages Copywriting
Landing pages call for users to take a specific action and our copy guides them to the same. Our copywriting expert turns clicks in conversions by focusing on clear messaging, audience targeting and conversion focused copy. We write catchy headlines, copy highlighting benefits, and clear CTAs. All that is done focusing on high commercial intent keywords cherry picked by our SEO team.
Our Copywriting Process
Let us add the Blaze touch to your copy using our unique copywriting services that breathes new life into your brand. We cover the fundamentals and then develop more advanced copy techniques.
Our legion of in house writers know how to craft messages that inspire readers to become your lifelong supporters.
We believe a strong brand message is the foundation of a strong business. If you skip this vital step then you risk sounding like every other business out there.
Stand out and be heard with exciting and engaging copy.
Understanding the Purpose and Audience
Before beginning any writing, we must understand the purpose of your copy, identify your target audience and desired outcomes. Knowing your goals, whether it's to inform, persuade, or entertain, and understand the demographic, is key to write outcome-focused copy like website landing pages and ad campaigns.
Market Research
Conducting thorough research is vital for creating informed and credible content. This phase involves us gathering relevant information about your product, service, industry, competitors, and audience. The research phase is important for both SEO copywriting services and brand messaging.
Create a Creative Brief
A creative brief serves as a roadmap for our copywriting process. It outlines key information such as the project's objectives, messaging strategy, tone of voice, key selling points, and any specific requirements. The brief keeps your copy from sounding like everyone else's.
Drafting with Strategic Direction
With the groundwork laid out, we can start the actual writing process. The draft is the initial version of the copy, where the focus is on getting ideas down on paper. During this stage, our wordsmiths can experiment with language, style, and different approaches to convey your message effectively.
Editing and Revision
This phase involves checking for grammar and spelling errors, ensuring a smooth flow of ideas, and refining the tone to align with the brand's voice. It also includes revising for conciseness and removing any unnecessary fluff. No fluff, no fuss as we like to say!
Final Approval
This stage involves reviewing the edited copy against the creative brief and ensuring that it meets the established criteria. You’ll provide feedback and once you’re happy then we’re happy.
Let’s get your copywriting journey started today!
Your copy matters. It tells your audience what your brand is about and how you can help solve their problems.
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