Blogs by Rebecca waterfield

Director of Operations and Client Services at Blaze Media. Fully trained and time served journalist, copywriter and radio presenter. I also have extensive experience of managing events. Specialisms include people management, processes, strategy and communications.

25.08.11

Creating Your Ideal Client Persona

Find out why creating an ideal client persona for your brand can help you understand the long term goals of your business and focus your marketing strategies on the content that matters.

Our guide to creating an ideal customer persona takes you through targeted communication, product development and enhanced marketing strategies for your business.

25.08.11

Why is brand consistency important?

Every person who represents your business, in any way, must embody your brand and respect the guidelines that come with it – as well as understanding that it builds brand recognition which can be the difference between a stack of sales or no sales at all.

25.08.27

HOW IMPORTANT IS VIDEO CONTENT IN MARKETING?

The short answer: very. A 2020 study has shown that 88% of marketers claim that video gives them a positive return on investment. This is a sharp contrast to just 33% in 2015! This alone could be enough to convince you to include some form of video content in your marketing strategy. However, the type … HOW IMPORTANT IS VIDEO CONTENT IN MARKETING?

25.08.27

Be Real, Be Relatable And Be Consistent – Writing With Authenticity!

CHANGE YOUR MINDSET TO MENTOR: Don’t come at your content marketing from a position of selling. Come at it from a position of adding extra value. What insights or advice can you offer your audience that can improve their lives, either personally or professionally.

25.08.11

Shopify – Making Ecommerce Easy

Selling products and services online is no new thing, and if you’re one of the many who are considering growing your ecommerce store then there has never been so much choice in terms of platforms to use. Out of all of them, the one that has seen the biggest growth recently is Shopify. THE RISE … Shopify – Making Ecommerce Easy

Here’s what our clients have said about us

    
 
 
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   Leanne Scaletta 
 
 
 
  Worked with Blaze Media to develop a new website for CoreRFID Limited. I wanted to work with a local agency and Blaze came out on top during the procurement process. I've managed quite a few website redesigns in my career, but I honestly don't think any have gone as smoothly as this one. The Blaze team are a dream to work with. From initial contact right through to the final delivery. They're communicative, creative and professional - but warm and welcoming. Real people who know their stuff. I'd highly recommend Blaze Media for anyone looking for a new website, and they'll be my first port of call for future marketing projects when I need external support.
  
 
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   Urban Sleep 
 
 
 
  We have worked with Blaze Media for a while now, sometimes with very last notice for them to get stuff done for us, and Rebecca and her team have always delivered. Monthly catch ups, with reports to show how marketing and advertising is going. Always flexible to change things around to suit. Fully Recommended!
  
 
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   Paul O'Donoghue 
 
 
 
  Blaze Media have been an outstanding partner throughout the launch of HostAlert. As a brand-new startup bringing a completely new product to market, having a social media and paid media agency that genuinely cares about our success has been invaluable. The team at Blaze Media have consistently gone above and beyond to support us, providing not only excellent strategic guidance and campaign execution but also a level of commitment and responsiveness that is rare to find. They are highly professional, incredibly knowledgeable, and always quick to turn around work, feedback, and new requests. No matter how busy things get, they remain proactive, flexible, and focused on delivering results. Beyond their expertise, they are simply great people to work with. The team brings energy, enthusiasm, and creativity to every interaction, making them a genuine extension of our business rather than just another supplier. We have been extremely pleased with the results achieved so far and look forward to continuing our partnership as HostAlert grows. I would have no hesitation whatsoever in recommending Blaze Media to any business looking for a trusted, high-performing social media and paid media agency. Paul O'Donoghue Co-Founder & CEO, HostAlert
  
 
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   Hashim Sharif 
 
 
 
  Amazing people, easy to work with, very professional and straight to the point. Been working with them a few months now
  
 
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   Paul Tomkins 
 
 
 
  Blaze has been a great company to work with. We started working with them in January and have already seen a significant and very welcome increase in enquiries. The team is highly engaging, communication is excellent, and they have been proactive and supportive throughout the process. It's been a fantastic start to our journey with Blaze, and we're looking forward to continuing our partnership.
  
 
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   Lindsay Inglesby 
 
 
 
  Blaze has completely transformed our socials and the interaction and engagement generated by them. Claudia is incredible. The service is so personal, efficient and stress free. Could not recommend them or her more highly!
  
 
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   N Bradshaw 
 
 
 
  We've been working with Blaze on our digital marketing campaigns for some time now and have been very impressed with both their professionalism and the results they have delivered. As a coach holiday company, we're operating in a competitive market and needed an agency that could not only generate enquiries but deliver genuine bookings. Blaze have taken the time to understand our business, our customers and our objectives, and have built campaigns that consistently produce measurable results. What sets them apart is their transparency. The team are always happy to explain the numbers, discuss performance and suggest improvements. They don't hide behind jargon and are proactive in identifying opportunities to improve return on investment. A special mention to Becs and the wider team, who are knowledgeable, responsive and a pleasure to work with. We genuinely feel they are invested in our success rather than simply managing an advertising account. If you're looking for a digital marketing agency that combines expertise, honesty and excellent customer service, I would have no hesitation in recommending Blaze.
  
 
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   Mark Griffiths 
 
 
 
  We have used Blaze Media for our social media management for around 2 years now. Claudia and the team have been great and we have seen increased enagagment and visibility, which is not easy when you are in the exciting world of insurance! I would recommend to anyone looking for help with social media, give Blaze a ring!
  
 
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   Phoenix “Phoenix Money Ltd” Money 
 
 
 
  Thank you to Bec and the team for their excellent support with our website. The launch went smoothly and has been very positively received by our internal team. We appreciated the clear communication, attention to detail, and overall professionalism throughout the process. We would happily recommend them to others!
  
 
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   Muhammad Afaq 
 
 
 
  Blaze Media’s team is professional and meet the client’s demands. They did absolutely brilliant branding for my clothing business. Well done.
  
 
  
  
 
 
   Google rating score: 5.0 of 5, based on 35 reviews