Slay My Print
There's no doubting the fact that wall art is a huge and ever-growing industry and local company, Slay My Print were already established players when they came to us.
The Brief
There's no doubting the fact that wall art is a huge and ever-growing industry and local company, Slay My Print were already established players when they came to us.
Wanting to boost even more traffic to their eCommerce store and generate more awareness about who they are and what they offer, we proposed to create and manage a series of eye-catching and engaging ad campaigns on Google Shopping and Facebook Ads.
This was backed up with some basic on page SEO, then followed more recently by a full on and off page SEO package.
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The Process
Before the paid media campaigns were launched, out first job was to update the product descriptions for over 9,000 items on the site - showcasing thier unique style, design, and product type.
Once this was complete the Facebook and Google Ad campaigns were formed. A thorough deep dive was carried out into the industry and competitors. The next step in set up is creating an Avatar which enables us to identify target customers and understand what their likes and interests are.
This enables us to maximise the use of focused targeting so the right people would see the ads at the right time
Using Google Analytics, we discovered that they had a large number of repeat customers.
To take advantage of the lifetime value of their existing customers, we compiled remarketing audiences based on visits to the website, social media engagement, and how frequently they purchased from Slay My Print
As an established business, they already had a large email database so we were able to create an audience for this; using 'value-based' lookalike audiences which tells Facebook to find more people like this email list on Facebook in the UK but priorisise the people on the list who spend the most.
These campaigns were backed up with regular monthly offers as well as weekend and daily flash sales
Google Shopping
The Google Shopping Campaigns were designed to put ads in front of people actively looking to purchase wall prints.
The product descriptions helped with this, allowing us to get their feed in order. The feed is a backend system which tells Google what products you sell and attribues such as sizes, product type, and more.
The products were then categorised so we could optimise the campaign to it's best potential. This includes best sellers, frames, travel prints, children's prints, and kitchen prints.
The Outcome
The campaigns we have created and the constant monitoring and testing has seen us achieve a consistently high ROAS (return on advertising spend).
We've implemented dynamic ads to target people who add to cart, initiate checkout, and add payment information but don't purchase to try and recapture audiences.
One of the earliest successes we achieved was a campaign promoting wall art frames... we actually had to pause it due to them completely selling out.
We're still constantly monitoring and tweaking campaigns and focusing on regular best-seller campaigns using historic data.
"We have recently worked with Blaze Media on new social and SEO strategy campaigns for out eCommerce business and can't recommend them enough. A dynamic team that has worked with us to develop and grow our business, exploring new avenues whist maintaining our brand values."
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