Baltic Creative Digital House, Studio P, 44 Simpson St, Liverpool L1 0AX

The Brief

GR Glazing is a Wirral based family business who have been working in the glass and glazing industry for the last 25 years. They wanted to start growing their B2C side of their business with a core focus on big-ticket products - interior glass balustrades and exterior glass balustrades. Their aim was to generate more leads for design consultations.

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The Process

We began by creating a range of engaging ads from the content provided by the GR Glazing team. We took the images and turned them into a series of before and after ads, grid ads and more which we then went on to test to see which formations work the best.

Within the world of dentists, veneers, composite bonding etc - there is a huge volume of search. Even just a slight change of wording can completely change the meaning of the search, or where a consumer finds themselves in their journey.

After obtaining multiple performance metrics from ads, we also placed all the best performing ads into their own dynamic campaign which was able to lower the cost per lead.

The Outcome

Since working with GR Glazing, we have been given the freedom to continually test and optimise campaigns which has led to us being able increase average monthly leads by 80%.

This is from a huge approach to testing creatives, which has seen our ads link clicks increase by 83% and increase the click-through-rate by 39%.

Improving our creatives over time has impacted our core metrics further down the line which has led to more and more monthly leads.

Client Review

“Myself and Matt have noticed the upturn in the numbers! Smashing it. Actually, struggling to ring them all so have taken someone on to call through haha.”

Lewis Nethercott - Managing Director

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Ready to take your digital marketing to the next level? We’re here and ready to talk you through your options and help you really make your mark online.

Get in touch now to chat to one of the team or book a free consultation at a time that works for you.

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