The Process

We began by creating a range of engaging ads from the content provided by the GR Glazing team. We took the images and turned them into a series of before and after ads, grid ads and more which we then went on to test to see which formations work the best.

Within the world of dentists, veneers, composite bonding etc - there is a huge volume of search. Even just a slight change of wording can completely change the meaning of the search, or where a consumer finds themselves in their journey.

After obtaining multiple performance metrics from ads, we also placed all the best performing ads into their own dynamic campaign which was able to lower the cost per lead.

The Outcome

Since working with GR Glazing, we have been given the freedom to continually test and optimise campaigns which has led to us being able increase average monthly leads by 80%.

This is from a huge approach to testing creatives, which has seen our ads link clicks increase by 83% and increase the click-through-rate by 39%.

Improving our creatives over time has impacted our core metrics further down the line which has led to more and more monthly leads.