GR Glazing

How we increased GR Glazing's average monthly leads by 80%

The Brief

GR Glazing is a Wirral based family business who have been working in the glass and glazing industry for the last 25 years. They wanted to start growing their B2C side of their business with a core focus on big-ticket products – interior glass balustrades and exterior glass balustrades. Their aim was to generate more leads for design consultations.


The Process

We began by creating a range of engaging ads from the content provided by the GR Glazing team. We took the images and turned them into a series of before and after ads, grid ads and more which we then went on to test to see which formations work the best.

After obtaining multiple performance metrics from ads, we also placed all the best performing ads into their own dynamic campaign which was able to lower the cost per lead.

The Outcome

Since working with GR Glazing, we have been given the freedom to continually test and optimise campaigns which has led to us being able increase average monthly leads by 80%.

This is from a huge approach to testing creatives, which has seen our ads link clicks increase by 83% and increase the click-through-rate by 39%.

Improving our creatives over time has impacted our core metrics further down the line which has led to more and more monthly leads.



Increased average monthly leads

Ad Clicks


Increased ads link clicks

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