Once POW8Rs website had been built, it was time to get started with their Meta Ads.
We have ran POW8R’s Meta Ads for over 3 years, and have changed and developed our strategy as POW8R grew and the Meta Ads algorithm changed.
Due to POW8R being a subscription based service, we knew we needed a unique approach to how we run their ads.
Through testing and analysing the data from our first campaigns, we identified that their ads are the most profitable up to 2 weeks before they start a new Fitness Challenge which happens once or twice a month.
We added discounts around this time to give their customers a time and price incentive.
Each campaign, we learn what worked best, by analysing the results and continue these learnings on our next campaigns.
We make sure POW8R take full advantage of all ad types such as video, still image and carousel to really optimise their performance.
We also include many different styles of content. Review/ customer testimonials, reviews, price and discount based, challenge and sales based, before and afters, ugc/ organic style videos.
Overtime we have build a solid exclusion list which removed all of their current members from being able to see the ads, so we don’t waste any ad spend on them and added a mums specific ad set which includes separate creatives and ad copy about how POW8R works well for mums.
Due to POW8R being a membership based service, their life time value of a customer is higher and more immediate than that of an ecommerce business.
Year 1
450 Sales
CPR
£39.30
Revenue
£35,986.50
Year 2
854 sales
CPR
£35.36
Revenue
£66,586.38
Year 3
3991 sales
CPR
£21.55
Revenue
£311,178.27
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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