POW8R Meta Ads

See how we increased sales by 786% over 3 years

Once POW8Rs website had been built, it was time to get started with their Meta Ads.

We have ran POW8R’s Meta Ads for over 3 years, and have changed and developed our strategy as POW8R grew and the Meta Ads algorithm changed.

Due to POW8R being a subscription based service, we knew we needed a unique approach to how we run their ads.

The Process

Through testing and analysing the data from our first campaigns, we identified that their ads are the most profitable up to 2 weeks before they start a new Fitness Challenge which happens once or twice a month.

We added discounts around this time to give their customers a time and price incentive.

Each campaign, we learn what worked best, by analysing the results and continue these learnings on our next campaigns.

We make sure POW8R take full advantage of all ad types such as video, still image and carousel to really optimise their performance.