Gypsabella is an e-commerce store that sells the latest fashion trends in women’s clothing.
After building an amazing brand presence they wanted to take the next step and take a paid ads approach.
Gypsabella were ready to scale and they wanted our expertise.
They had limited experience running Meta ads so we couldn’t wait to take the reigns and take this brand to the top where it belongs!
Firstly, we helped them organise their Meta business manager to ensure they had full ownership of all their assets which includes their ads manager, Instagram page and Meta pixel.
We then ensured their Meta pixel was correctly installed on their site to enable us to track customers through every step of the checkout process and accurately report revenue.
Due to Gypsabella’s fast turnover of stock and products, we started running Advantage + shopping campaigns with all products pulled from the Gypsabella website, followed by sales and best sellers.
We then implemented images and videos showing off Gypsabella’s products.
We needed to design content that didn’t distract from how eye-catching and unique Gypsabella’s products were.
Once results were steady, we decided to scale by creating a new campaign specifically for a completely cold audience, this is what we like to call a ‘Brand Building Campaign’.
In our Brand Building Campaigns, we’re not just selling products.
We’re selling the brand and educating a cold audience on what Gypsabella is and why they should be a part of it.
We saw great results from this and Gypsabella gained over 800 first-time customers per month since its launch.
Revenue
112%
Increase Year-on-Year
Orders
96%
Increase Year-on-Year
Performance
£7.49
Cost Per Sale
Effectiveness
9.27
ROAS
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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