The festive period is one where many B2B and finance brands typically experience a significant dip in reach and interaction. For our long-standing client, Bridging Finance Solutions, we wanted to buck this trend, maintaining and strengthening social media engagement.
Across LinkedIn, Instagram, and Facebook, the goal was to strengthen the brand’s personality and deepen connections through authentic, people-led content, ensuring BFS remained top-of-mind for their professional network and clients even as the year drew to a close.
We kickstarted the client’s Christmas strategy early in December to capture audience attention before festive fatigue set in. Our approach was platform-specific, with a heavy emphasis on LinkedIn to counteract the traditional year-end slump in professional engagement.
The strategy prioritised “human” content. We moved away from generic corporate graphics in favour of high-quality, real-life photography featuring the BFS team. We captured everything from Christmas Jumper Day and office decorations, to team celebrations and client-facing networking events.
This people-first content was carefully balanced with business updates and thought leadership. By maintaining a consistent posting schedule and a unified brand message, we ensured that the BFS feed remained valuable and relevant, sustaining momentum from the start of the month through to the New Year.
The campaign was a resounding success, with BFS completely defying the usual festive slump across every platform. By focusing on authenticity and planning out content in advance, we achieved standout visibility and record-breaking interaction for this time of year.
This campaign serves as a prime example of how a strategic, people-focused approach can deliver exceptional social media growth, even during traditionally quieter periods for certain industries.
Engagement Rate Increase
86%
On LinkedIn
Impressions Increase
134%
On Facebook
Website Click Increase
500%
Through Instagram
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