An existing client of Blaze, Jobbler, approached us ahead of the launch of their upcoming app. Their goals were simple: to expand brand awareness beyond their usual audience, driving UK-wide growth and to significantly increase engagement and profile activity across their social platforms.
Jobbler wanted to reposition itself as the go-to solution for everyday DIY problems, attract a new audience that might funnel them to the Jobbler profile, and boost business.
Our Social Media Marketing team knew exactly what to do to build momentum and familiarity with the business ahead of their nationwide expansion.
The first thing the team did was jump straight into developing a content-led growth strategy focused on reach and discovery. Understanding what is currently performing best across social media, we knew that we had to leverage meme-style and trend-led content to stop the scroll and maximise shareability.
We knew that if we wanted Jobbler to achieve nationwide reach, we had to ensure that the business’s social content was both educational and relatable. The hard sell wasn’t going to work here, so we led with DIY fails and ‘how to’ content that gently highlighted common pain points and pointed to Jobbler as the solution.
All content was designed not give too much information, encouraging users to instead visit the profile to learn more about Jobbler and the upcoming launch. Consistency was key with this strategy, and regular posting helped to build momentum and engage with new, non-following audiences.
And the results? Well, they speak for themselves.
In just 6 months, Jobbler successfully expanded beyond its original regional audience, reaching users across the UK. As well as gaining over 1,000 new followers and almost 50k overall views across their social platforms, website clicks increased by 200%, signalling that the social content delivered exactly what we intended.
The strategy implemented by our team gave Jobbler the foundations they needed to achieve national notoriety across their socials, perfectly preparing them for the launch of their app.
Another job well done by our Social Media Marketing team.
Website Clicks
200%
In 6 Months
Increase in Followers Across Platforms
1000+
Over 6 Months
Total Organic Reach Across Platforms
12,000+
Over 6 Months
Content Views Across Platforms
20,000+
Over 6 Months
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