We started with the most important aspect of the project: delivering a full brand identity. We had several meetings with Inner Elegance, during which we really got to the root of their brand, which focused on genuine care for wellness.
Based on what we learned about the brand, our team developed a sleek, refined logo that perfectly embodied the business’s focus. We also created brand guidelines to ensure consistency across platforms.
Once the client was happy with their brand, we used the guidelines to develop a dynamic, membership-based platform that allowed the client to upload fresh content that followers could easily access and showcased their range of existing wellness videos.