Inner Elegance

Discover how Blaze assisted Inner Elegance in developing a brand identity and creating a user-inspired website.

The Brief

We had the pleasure of partnering with Inner Elegance at the very beginning of their journey. We always love to begin a journey alongside a client, as it allows us to work closely with them and produce the best results based on their goals. 

Inner Elegance outlined to us that they would need complete branding and a fresh website for their wellness brand, which is focused on pilates, barre, and yoga. They intended to offer exclusive weekly classes on their website, provide clients with a space to track their progress, and unlock awards for hitting fitness milestones. 

Our team was incredibly excited about this project and got straight to work.

 

The Process

We started with the most important aspect of the project: delivering a full brand identity. We had several meetings with Inner Elegance, during which we really got to the root of their brand, which focused on genuine care for wellness. 

Based on what we learned about the brand, our team developed a sleek, refined logo that perfectly embodied the business’s focus. We also created brand guidelines to ensure consistency across platforms. 

Once the client was happy with their brand, we used the guidelines to develop a dynamic, membership-based platform that allowed the client to upload fresh content that followers could easily access and showcased their range of existing wellness videos.

The Result

We were thrilled to be able to bring Inner Elegance to life through their branding and website. With the platform now active, we get a front row seat as Inner Elegance continues to build a community and help people stay motivated on their wellness journeys. 

Not only is the website already garnering plenty of traffic, but it’s also easy to use and embodies everything that Inner Elegance is about: simplicity, calm, and community. The website is already helping people stay motivated on their wellness journey, and we couldn’t be happier with the result.

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