At Blaze Media, we already had an established relationship with Lyons Estates. We provided them with expert SEO support and helped develop their previous website. Though the initial site was fit for purpose at the time of development, they had since outgrown the site and added more blocks of information and text.
The website was very text-heavy. While the information provided was important, the large blocks of text made the site uninviting for users. One of the most important aspects of the website is the property showcase. However, the site featured outdated property tiles with insufficient information, which we believe was hindering potential sales.
With that in mind, our Development and Design Team got straight to work.
Our team began by conducting thorough competitor research to ensure Lyons Estates could effectively compete with local rivals. They established that the site needed to be simplified to be successful, so our team designed a full website with modernisation in mind.
The team enhanced the UI/UX by adding property search bars to relevant pages. This allows users to easily search for properties regardless of the page they land on from search engines. They expanded the filter options and added them to a fully responsive mobile menu, ensuring that everything the user needs is conveniently accessible on the page.
The Dev team then tackled the big wall of text. We understood that it was essential to keep a lot of information in for customers and from an SEO perspective, so our main focus was structuring the text in a way that was far more digestible and did not overwhelm the site.
We reorganised the content by breaking it into smaller paragraphs and adding relevant images and icons. This allows users to quickly identify visual cues that give them an overview of the text they are about to read.
Lyons Estates now has a modern, user-friendly website that will help it compete with its competitors. The site is easy to navigate and visually appealing, and it provides the necessary information for those looking to buy or rent a property.
The website now has a good balance of images and text, which makes it easier for customers to learn more about the available properties.
We are absolutely thrilled with the results of this redesign, and so are the clients. Another great job from our Development and Design team!
We’re here and ready to talk you through your options and help you really make your mark online.
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