Thanks to our Dev & Design team, we were able to develop a website and progressive web app (PWA) that reflected the ethos and personality of POW8R.
After successfully creating their website and PWA, we were tasked with increasing their organic traffic for relevant target audiences.
As POW8R were running social media ads, the website experienced high traffic following monthly challenges, but website traffic often dipped after these challenges.
We were tasked with bridging the gap between these challenges. The aim was to find new customers with higher lifetime value without solely relying on paid ads.
The task was clear, become a trusted source of knowledge in the fitness world and find new customers organically through search engines. So how did we do it?
We knew that highlighting relevant keywords would retain the consistency of website traffic, so the SEO team created keyword-optimised pages with the aim of garnering the attention of relevant target audiences.
Signing up for any service like POW8R is a commitment, and we wanted to entice as many people as possible to visit the site and sign up for services.
Keeping key audiences in mind, we achieved this by creating free video pages that allowed people to get a taste of what the POW8R app has to offer.
To get a better insight into how new organic users were interacting with the website, we also set up tracking for users who had not logged into the site before.
In just three months, we saw our plan start to pay off.
There was a 263% increase in clicks on the site, which indicated that consumers were interested in learning more about the service.
There was also a drastic increase in impressions, with a rise of 263% in such a short period of time.
We were also able to create over 23 new pages, which drastically increased the site’s traffic.
We are over the moon with the success that POW8R has experienced on the backend of this and can’t wait for further progress moving forward.
Increased
1173%
Ranking Keywords
Increased
263%
Clicks Over 3 Months YOY
Increased
1577%
Impressions Over 3 Months YOY
Traffic Share
23+
New Pages Driving Majority of Organic Traffic
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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