Kitchen Factory Outlet came to us with a mission: to reel in a flood of quality leads from targeted areas, all while keeping costs in check and allowing for future growth. As a business selling high-ticket items, they needed more than just interest – they needed tangible conversions and an ad campaign that really worked. Luckily, our paid team has the know-how and the can-do attitude to make it happen, and they got straight to work to help Kitchen Factory secure leads.
Our team set up a Meta advertising campaign with a targeted geographic and demographic focus to get the ball rolling. Our approach involved prompting users to provide their name, email, and phone number via a simple lead capture form, ensuring the collected leads were both valuable and aligned with the client’s sales process.
A key part of our approach was creative testing. By regularly experimenting with a range of ad copy, images, and design elements, we found out which creatives connected best with the target audience. Visual content was especially impactful. Professional and engaging imagery builds trust and promotes interaction, which are crucial for a high-quality product such as custom kitchens.
We regularly refreshed the creative library to maintain performance over time, to avoid ad fatigue and keep the audience engaged. This approach allowed us to adapt quickly to performance data and optimise results throughout the campaign duration, meaning our team was always prepared to make the necessary changes when they were needed.
Over three months, the campaign generated 309 high-quality leads at a cost of only £19.78 per acquisition. Ongoing optimisation of ad creatives, precise targeting, and a simple lead form led to a campaign that surpassed expectations in both lead volume and cost efficiency.
The client benefited from a consistent stream of actionable leads in their target areas, all while maintaining a strong return on investment. This strategic, data-led approach has laid the groundwork for continued growth and scalability in future campaigns. Another project smashed out of the park.
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