APEX Network Solutions

How Blaze Media Modernised Apex Network Solutions' Brand and Created a Website Tailored to Their Needs

When the team at Apex Network Solutions initially approached Blaze Media, their website was outdated and unresponsive, and their branding needed serious TLC.  Apex had an already established reputation they were proud of, so remaining recognisable to their clients was essential. 

Our team evaluated their website and quickly identified broken links along with several other issues. Apex also expressed concerns about its logo, admitting that it has previously led people to mistakenly identify it as a roofing company.

After assessing the website and meeting with Apex to establish their goals for our partnership, our team immediately began work.

Services:

The Process

Our first task was to address the company logo. We wanted to distance the logo from any association with roofing, but we also recognised the importance of not completely changing it to maintain brand recognition. To achieve this, we modernised the logo but kept the distinctive colours of the previous design, which we carried throughout the rest of the branding. 

Once Apex was happy with the logo and branding, our Development and Design team cracked on with building the website.  Our team identified that it was necessary for the site to have a lot of information displayed in a clear and easily accessible way, so they worked tirelessly on designing the structure of the site. 

While our Development and Design team worked their magic on the website, our in-house Copywriter produced detailed copy that accessiblely outlined Apex’s services.

The Result

Apex Network Solutions now has a modern, unique logo that eliminates the risk of being mistaken for roofers. Its sleek, easy-to-navigate website perfectly delivers necessary information for prospective clients. 

We are beyond happy with the end result, and so is the client. Another great job from the Blaze team!

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