Our first task was to address the company logo. We wanted to distance the logo from any association with roofing, but we also recognised the importance of not completely changing it to maintain brand recognition. To achieve this, we modernised the logo but kept the distinctive colours of the previous design, which we carried throughout the rest of the branding.
Once Apex was happy with the logo and branding, our Development and Design team cracked on with building the website. Our team identified that it was necessary for the site to have a lot of information displayed in a clear and easily accessible way, so they worked tirelessly on designing the structure of the site.
While our Development and Design team worked their magic on the website, our in-house Copywriter produced detailed copy that accessiblely outlined Apex’s services.