When Mary Mary came to us, they had a Squarespace website that had poor functionality and did not reflect the vibrancy and creativity of their service.
At their own admission, the subscription and order system was basic and lacked any conversion rate optimisation or engaging content that would persuade people to sign up for a subscription service. We could see that this business had a lot of potential, and the only thing it lacked was a website that embodied the brand’s personality.
They desperately needed a little Dev & Design team magic to bring their site to life, so our team got straight to work.
Our team had a vision of bright, vibrant colours to reflect the stunning arrangements that Anna creates, so the first port of call was developing a colour palette to really stand out.
Driving sales was a priority with this redesign, so the team improved the delivery section of the website, streamlining the process to make it easier to arrange delivery and set collection times. Making this process more user-friendly was also a priority.
We knew there was a lot of potential for upselling across the site, so we added a section to the checkout to promote candles that Mary Mary had crafted in collaboration with a local artisan company with hopes of boosting sales.
New images and bespoke badges across the site completed the overall project.
Thanks to our team, Mary Mary now has a swanky website that reflects the company’s creativity and highlights the beauty of its floral arrangements.
The upsell feature implemented by our team has also increased the average value of a single sale to £63.
Thanks to the inclusion of product imagery, the site is flourishing with an impressive sale conversion rate of 3.9%. Shoppers can now see exactly what they’re purchasing, improving the user experience.
Overall, the site looks fantastic, and Mary Mary is delighted with the results – another excellent job by our Dev & Design team.
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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