When Outlet Home approached our team, they already had a Shopify site that they had been using for years. The site was outdated, and through years of updates and experimentation, the whole site had become mismatched, with opposing colours and a logo that simply didn’t fit the site’s colour scheme.
Not only was the site lacking aesthetically, but it was difficult to navigate and wasn’t conversion optimised at all. Luckily, our team are whizzes when it comes to giving an existing Shopify site a new lease on life, so they got straight to work.
The first issue that our Design Team wanted to tackle was the logo and site theme. They designed a fresh and modern logo that represented Outlet Home beautifully. Once they were satisfied with the new logo, our team proceeded to design a new Shopify theme that showcased their products effectively and utilised improved imagery.
To help maintain brand consistency, the team created a bespoke colour palette to use on the site. They then went into some of the key sections of the site, such as the ‘finance options’, which attract high traffic, making them clear and easy to understand, driving conversions.
Since Outlet Home offers a range of furniture with varying sizes and functionalities, our team implemented a more advanced filter system that enables customers to refine their search according to their specific needs.
Now, Outlet Home has a site that is conversion-optimised, cohesive, and user-friendly. The site is no longer home to a barrage of mismatched colours, with every aspect of the site being cohesive and clean. The site is visually appealing, easy to navigate, and streamlined to enhance the user experience. Another job well done, great job team!
We’re here and ready to talk you through your options and help you really make your mark online.
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