The first thing we set out to do was create daily goals to guide us through the process. We set a goal of obtaining 7 bookings a day, which required us to put a plan in place to secure this.
A company like Playa Way Abroad wants to appeal to a specific demographic of younger clientele of thrill seekers. We set out to appeal to this demographic and pique their interest in certain locations.
Given the target demographic, we knew we needed to push their current marketing strategies, which we did by introducing engaging copy and eye-catching images and videos.
To ensure that the copy was to a high standard, we carried out extensive keyword research.
Giving their potential clients a visual insight into the business was key, which we were able to thread into our ad campaigns.
Due to the data driven nature of this campaign, we continuously analysed our progress to stay on track.