The brainchild of two brothers, Playa Way Abroad is one of the most trusted companies for providing working holidays abroad.
They came to us with two clear goals; first of all, they wanted to generate leads to push for more bookings. They also wanted to implement an ad campaign with a particular focus on their Zante and Tenerife resorts to generate more bookings for those locations.
To make our aims clear, we assigned targets to their growth. Their targets for 2024 comprised of gaining:
Due to the kind of service Playa Way Abroad provides, we were aware that we could expect around 1 in 2 bookings to result in cancellations.
So we aimed to obtain a high number of bookings to compensate for this and guarantee that we met their goals.
The first thing we set out to do was create daily goals to guide us through the process. We set a goal of obtaining 7 bookings a day, which required us to put a plan in place to secure this.
A company like Playa Way Abroad wants to appeal to a specific demographic of younger clientele of thrill seekers. We set out to appeal to this demographic and pique their interest in certain locations.
Given the target demographic, we knew we needed to push their current marketing strategies, which we did by introducing engaging copy and eye-catching images and videos.
To ensure that the copy was to a high standard, we carried out extensive keyword research.
Giving their potential clients a visual insight into the business was key, which we were able to thread into our ad campaigns.
Due to the data driven nature of this campaign, we continuously analysed our progress to stay on track.
The results speak for the success of our campaign.
We smashed our target for 2024, achieving 840 total bookings.
Our ad analytics also amplified the success of our campaign. Generating over 4000 leads, we achieved a conversion rate of 17.74% from clicks on our ads.
Leads Generated
4,453
Cost Per Acquisition
£4.65
Conversion Rate
17.74%
Click Through Rate
7.92%
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