RWinvest wanted to better utilise Meta Advertising to generate a consistent pipeline of prospective property investor leads while increasing awareness and visibility for its investment opportunities, webinars and wider investor activity.
Beginning in January 2026, the goal was to reach prospective investors at different stages of the decision-making journey, from those beginning to research property investment to those ready to submit an enquiry, register for a webinar or book a consultation.
The key challenge was to scale lead generation across multiple campaign types while improving efficiency as activity increased. With a clear strategy in place, our Paid Media team got to work.
We developed a multi-campaign Meta strategy that combined property campaigns, educational webinar campaigns, persona-led advertising and retargeting.
Our property campaigns used a mix of video, carousel and benefit-led creative to showcase available investment opportunities and identify the formats, messages and audience groups that generated the strongest response.
Alongside this, webinar campaigns gave prospective investors an accessible way to learn more before taking the next step. We combined evergreen webinar activity with time-sensitive campaigns to maintain a steady flow of enquiries while capitalising on periods of heightened audience interest.
As an additional layer, we introduced persona-led campaigns with messaging tailored to different investor motivations. Retargeting also helped us reconnect with people who had previously engaged with RWinvest or shown interest in its investment opportunities.
Performance was monitored continuously, allowing us to reduce investment in less efficient activity and redirect more budget towards the campaigns, audiences and creative delivering the strongest lead volume and cost per lead.
In just over five months, RWinvest’s Meta campaigns generated over 450 leads, building a strong pipeline of prospective property investors. Comparing Q2 with Q1, lead volume increased by 147%, while campaign investment grew by 71%.
RWinvest produced significantly more leads while lowering the blended cost per lead by 31%. Since activity began only in late January, we also analysed average daily results. Daily lead volume rose 76% in Q2, with daily spend increasing just 22%, highlighting improved campaign efficiency. Property campaigns remained the primary lead source at 48%, while webinar campaigns became the most cost-effective, reducing cost per lead by 73%.
By combining property advertising, educational webinars, persona-led targeting, retargeting and continuous optimisation, we helped RWinvest generate more than 450 leads while significantly reducing cost per lead and building a more efficient, sustainable Meta Ads strategy in just over five months.
Leads Generated
450+
In Five Months
Daily Lead Volume Increase
76%
In Q2
Lead Volume Increase
147%
Q2 vs Q1
Cost Per Lead Reduction
73%
From Webinar Campaigns
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