RWinvest is a property investment company specialising in UK opportunities, with a strong focus on key regeneration areas including Liverpool and Manchester. RWinvest partnered with Blaze Media to strengthen its social media presence across Instagram, Facebook and LinkedIn.
The objectives were clear: increase brand awareness, grow engaged audiences, position RWinvest as a trusted authority within the UK property investment sector, and drive more prospective investors to the website through organic social media.
Rather than chasing short-term spikes, the strategy was built for sustainable, long-term growth, creating a consistent online presence that would continue to generate value well beyond the duration of the contract.
It’s safe to say the team smashed it out of the park.
We executed a content-led social media strategy with regular on-site content creation and performance analysis. We conducted frequent content shoots with the RWinvest team, producing a variety of high-quality assets for all platforms. This included videos with directors and investment experts, property tours, event coverage, regional investment highlights, behind-the-scenes office content, team updates, and educational videos. All content was tailored for Instagram, Facebook, and LinkedIn.
We maintained a structured content calendar balancing educational posts, trust-building content, investment opportunities, market insights, company news, and calls to action. Monthly performance reviews allowed us to refine the strategy continuously.
Instead of isolated campaigns, we built a consistent brand presence through regular content production, strategic planning, and ongoing optimisation. Development walk-throughs, regional features, event coverage, educational content, and success stories fostered trust and credibility.
On LinkedIn, we shifted focus to thought leadership, professional insight, and market commentary.
The shift in LinkedIn strategy resulted in substantial improvements in impressions, engagement and click-through activity, establishing the platform as one of RWinvest’s strongest channels for reaching investors.
Across Instagram, Facebook and LinkedIn, every piece of content was designed to support one of three key objectives: educate, build trust or generate enquiries. This data-led approach enabled continuous performance improvements and sustainable growth across all platforms.
LinkedIn Clicks Up
258%
Over 3 Months
Instagram Engagement Up
102%
Year-On-Year
Facebook Reach Up
71%
Year-On-Year
LinkedIn Engagement Up
261%
Over 3 Months
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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