Web design is a very sought-after skill, and it’s clear to see why.
Having a website that can represent your brand in the right way is worth its weight in gold. A website is like a digital storefront in today’s era.
Imagine having a physical storefront that looks old and decrepit; no one would visit it.
The same goes for your website; you need to have it looking not just presentable but exquisite. To do so, you’ll need to hire the best web designers possible.
Hint, Hint. At Blaze, we design high-quality websites, and we like to think we have a good idea of what trends are bound to pop up in web design in the coming year.
Keep reading to find out more about the web design trends you can expect throughout 2026.
Human Touches
We don’t want to say we have a sixth sense, but when we originally developed this blog back in 2023, we predicted that AI would be the big thing in web design, and for years it was, but with AI becoming so commonplace, businesses are trying to distance themselves from it a bit, favouring a more human touch.
Expect to see a lot of ‘human’ features on sites, such as human scribble, and natural, soft, organic shapes throughout the site to counter the look of AI-generated sites.
At Blaze, we like to think we can spot an AI-generated site from a mile away and from our experience, we know that they do not perform as well as websites designed and developed by real people.
We are proud to have an excellent dev and design team, so if you’re looking to develop a brand new site for your business, you’re in the right place.
Immersive 3D experiences
Growing in popularity in 2024/2025, it’s safe to say that immersive 3d designs and experiences are going to become commonplace on websites throughout 2026. This is a growing trend for ecommerce websites, where people tend to be unsure if they want to commit to a purchase without seeing it. Well, 3D is the next best thing.
Now, even if you go to somewhere as simple as a restaurant, you can see a 3D render of the meals on the menu and make your decision based on that.
With more and more websites adopting 3D technologies and advances in AR integration every day, 3D designs are becoming a crucial tool for boosting user experience and encouraging user engagement.
Interactive Fonts
When it comes to important decisions about the design of a website, the font is never considered very high on the list. Now, thanks to some very clever minds, fonts can play a huge role as they are able to be more interactive and leave a bigger impression on users.
Interactive fonts mean that the font of your copy can change in some weird and wonderful ways when users interact with it.
Some fonts shrink, others turn into new fonts.
There really is no limit to what can happen, so get creative and have fun. In a sea of a million different websites, why not have a bit of fun and add your personality? Not only does it give your customers an insight into what your brand is all about, but it also helps you stand out.
Masonry Layouts
You know that Pinterest-style grid where images and cards stack snugly without all that awkward white space? Until now, pulling that off meant wrestling with JavaScript libraries or crying quietly into your stylesheet. Not anymore. Native CSS masonry support is landing in browsers, which means galleries, blog rolls, and card grids are about to get a whole lot easier, and a whole lot more common across the web.
This means we might start seeing a lot more unity and clean aesthetics across websites, perfectly aligned with the clean girl aesthetic that has been flooding the internet over the last couple of years.
More Bespoke Illustrations
Illustrations for websites and content are becoming increasingly popular as businesses look for innovative ways to attract the attention of potential customers in 2026.
Stock images are often seen as dull and outdated; Google even favours unique imagery, rewarding sites that feature original visuals. In 2026, the importance of custom illustrations will only grow, offering brands a powerful means to distinguish themselves. What’s a better way to animate your company’s image than with fresh, customised illustrations that resonate with modern audiences and stay ahead of visual trends?
At Blaze, we have a brilliant designer on our team who has worked her magic on plenty of sites, adding her illustrative touch and bringing them to life. This only emphasises the importance of having a web designer on your side when designing your website to make sure it’s up to scratch.
Fun Interactions
When designing a website, you always want to think of the user and how they might interact with your site. Thanks to the advancement of software, it is possible to make your site highly interactive for users. These interactions could be subtle, but they can make a difference.
We tested it ourselves, adding a fun element to the Blaze Media website with Blaze Jump, which was a roaring success and only caused a few dozen arguments and accusations of cheating within the office, but you don’t even need to go that far with your own site.
Think of icons and buttons a user might click; you could make them jiggle and move, or add fun sounds when buttons are clicked. The possibilities are really endless.
This trend is another fun way to showcase your business’s personality and add a bit of fun to your site, without taking away from the main focus that you want to promote.
Dark Mode
If your site doesn’t have a dark mode option in 2026, you’re playing a risky game. This current generation is all about mood lighting, no big lights on and ambience, so whenever we look at a website with a bright white background, it almost feels like we need to throw on a pair of sunglasses.
There are many benefits to enabling dark mode on your screen, including:
- Extended battery life.
- Less blue light.
- Eyes strain less.
With these benefits being promoted more nowadays, it is no surprise that websites will start to be designed to tailor this dark mode effect.
User experience should be the main focus of any design choice you make when designing a website, and a lot of users want to be able to view your site in dark mode in 2026, so why not give the people what they want?
AI-Driven Personalisation
Come on, we can all admit that when we log on to a site and see a little message with our name on it, it does make us feel all special. Using AI to create personal messages and features on your site is a fun and easy way to connect with your customers and stop them in their tracks.
This is something that is super easy to set up, and with more and more businesses integrating personalisation into their sites, you need to do the same if you want to stay on trend in 2026.
Video With a Purpose
Long gone are the days when you’d stick a YouTube link to a video on your website and hope for the best. Using video is important, but there needs to be a purpose, especially now that video dominates the internet.
Having videos that integrate well with your site and brand is going to be a lot more meaningful to your audience, and it will also give them the right impression. That you’re serious about your brand and want to promote it in the best way possible.
With emerging technology, video content is becoming higher quality, and with AI, you can manipulate the video to how you see fit. Just don’t go putting celebrities’ faces in your video and suddenly claiming they endorse your brand.
Customers want user-generated content that speaks openly and honestly about your products and services, so it’s time to get that camera out and dig deep or start getting in touch with customers.
Blaze Media – Trendsetters of Web Design
And there you have it, web design trends that will make a huge impact in 2026. Some of these trends will make a bigger impact than others, but no doubt they will all have their part to play.
If any of these trends interest you and you would like to explore more about what features your website could have, then reach out to us.
At Blaze Media, we have a web design department which has created an extensive collection of websites.
Using up-to-date practices and the latest technology, we can build the website that your customers want to use.
