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Blaze Media First Floor 12-14 Moor Lane Crosby, Merseyside L23 2UE

Pay Per Click (PPC)

Blaze offers an analytical, data-driven approach for your Pay-Per-Click (PPC) campaigns. Hire an Expert PPC agency and get more results from your budget.

What’s The Big Deal When It Comes To PPC?

You can have the best product or service but if no one knows about it then you’ll never reach your potential, that’s where PPC comes in.

Pay Per Click Advertising targets potential customers because it actively seeks them out when they’re searching for the very thing you are selling.

Google Ads is a dark art, have no doubt about it; creating successful, profitable paid search campaigns takes a lot of time which is why you need to call in the experts.

Our Liverpool based PPC team are highly skilled and experienced and know exactly what it takes to get you in front of your target audience.

PPC girl

Fire Up Your Sales Funnel With Blaze Media

PPC advertising gives your business the opportunity to appear at the top of a Google search and that’s why companies just like yours invest a good chunk of their marketing budget on paid search.

It’s proven, effective and drives sales, but you can burn through money with no significant return if you don’t have your campaign set up correctly, especially if you aren’t aware of the importance of negative keywords.

Mac google PPC graph

As a leading PPC agency in Liverpool, we can help you succeed online with our extensive knowledge and experience.

Our campaign set up is second to none and constant optimisation ensures that every penny of your budget is spent wisely whether it’s a few hundred pounds a month to 6 figure spend.

PPC guy

Conversions Not Clicks

So, they’ve found you, that’s the first hurdle but if you want them to become a paying client you really need to hook them in with engaging content, a great offer or an exciting call to action.

The first step for us is to get under the skin of your business and learn all there is to learn about what you do, who your target market is and what you want from your campaigns.

We’ll take an indepth look at what your competitors are doing with Google Ads and present a detailed plan of what you need to do to reach your goals.

Woman crossed arms PPC

Our paid search experts will constantly monitor your campaign to make sure it’s being seen by the right people at the right time and that the campaign is converting to qualified leads.

We can also engage our web designers to create bespoke landing pages that will complement your campaign, reflect your brand and help with conversions.

Girl in orange dress

FAQ

PPC is the acronym for ‘pay-per-click’ – a paid advertising strategy whereby you only pay when people interact with your ad through impressions or click. It’s most commonly used within the realms of search engines such as Google and Bing and, when done correctly, can earn you quality leads which convert into a profitable ROI.

If you’re wondering what PPC ads look like then hop onto Google and do a search…the results you see before and to the right of the organic search with the word ‘Ad’ at the start are PPC adverts.

When it comes to monitoring the success of a PPC campaign, data is king. You need to keep on top of your campaigns to make sure they’re working well, attracting the right people and that your spend is on track with your budget.

The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable – you determine what this is and it could be anything from someone filling in a form to an actual sale.

In order to monitor conversions, you will need to make sure your web host can support the relevant conversion tracking code and you will need the ability to install the code to your website.

Other metrics that we constantly monitor include:

The number of clicks – this is the total number of clicks you receive on your ad. This metric is affected by your keyword selection and the relevance of your ad copy.

Cost per click (CPC) – this measures the price you pay for each click on your ad.

Impressions – the number of times your ad is viewed. Impressions are most relevant for brand awareness campaigns.

Return on advertising spend (ROAS) is the Return On Investment of your ad campaign and calculates the revenue received for every pound you spend.

Clickthrough rate – this determines how much you end up paying per click and vary hugely between sectors. The CTR is the percentage of ad views that result in clicks.

When it comes to PPC and SEO there are a coupe of significant differences; both of which can play to your strengths depending on what kind of business you have, what you offer and where you are located.

1 - Paid ads always appear at the top of the page – above the organic results which are influenced by SEO. With around four ads on desktop and three on mobile, users will always see your paid search ads, even if they choose to scroll past them.

2 – SEO is technically free whereas you pay for PPC. Why technically? Well SEO takes time and with search engines constantly changing their algorithms, you need to keep on top of these updates otherwise your site will lose ground.

You might be wondering why you would ever pay for ads when you can hit up your audience organically through SEO – well, keywords have become increasingly competitive which makes it harder for a business that doesn’t have the domain authority to get into the top rankings.

That doesn’t mean you should forget about SEO, in fact PPC and SEO work best when used simultaneously.

Results are improved by implementing both paid and organic methods so, if you want high-growth, aggressive marketing, then you need to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.

The essence of a good PPC campaign is not just about targeting in on specific keywords, key phrases and negative keywords. The copy that sits within your ads are just as important as they need to hook a reader in and make them want to follow your call to action.

Great copy will get the right people clicking and, just like your keywords, your ad needs to give them exactly what they’re looking for – simple, clear language and easy to follow call to action will help those conversions.

When it comes to compiling a PPC ad, you’ll need to include a headline, a URL, and a short description, all of which have character restrictions. In order to make the most impact in a short space make sure you’re:

Speaking directly to your target audience, providing a clear and actionable call to action.

Using the main keyword that you have chosen to bid on.

Providing an appealing offer using clear, honest and concise language.

Running PPC ads isn’t as simple as just putting an appealing ad together and hoping for the best. To make the most from it you will need to constantly monitor its performance.

If it’s not working as well as you would like, or you’re spending more than you would hope then you might need to go back to the drawing board.

PPC management involves a huge range of techniques, including creating and adjusting goals, split testing, introducing new keywords and negative keywords, optimising conversion paths, and shifting plans to reach goals.

It also involves strategy and spend, looking at the trade off between certain keywords and budget constraints as well as staying on top of rule and algorithm changes on search engine platforms – these changes and updates can affect paid campaigns.

Our PPC team are all experts in the field and we have a great track record in delivering results for our clients in a range of industries.

If you’re serious about increasing the profitability and visibility of your business then contact our Liverpool based PPC experts now for a free consultation.

Here's what our clients have said about us

Proven Track Record

"Track record of results. Highly recommend the team at Blaze Media."

Citrus Electrical

Invaluable Advice

"Blaze have given me and my business invaluable help and advice with social media marketing and ads. Paul and his team are highly recommended!"

Al Mortgage Solutions

Highly Recommended

"Paul takes the time to understand what you want and comes up with helpful and practical suggestions. I highly recommend Blaze Media."

The Silver Consultants

Amazing results

"Within the first week, our website traffic increased by 17% and our overall SEO rankings shot up 32%."

Chantelle

Expert Knowledge

"Paul and his team at Blaze Media are very approachable, patient and above all clearly experts in their field."

Fox Information Technology Ltd

Great Communication

"From the brief, to the launch, every step of the way they kept in touch with what they were doing, Couldn't have asked any more of them, and thoroughly recommend them for any work."

Dave Byrom - K Cycles

Contact Us

Ready to take your digital marketing to the next level? We’re here and ready to talk you through your options and help you really make your mark online.

Get in touch now to chat to one of the team or book a free consultation at a time that works for you.

Contact Us Today