Successful PPC Marketing in Liverpool

PPC is the acronym for ‘pay-per-click’ – a paid advertising strategy whereby you only pay when people interact with your ad through impressions or click.

It’s most commonly used within the realms of paid search ads on Google and, when done correctly, can earn you quality leads which convert into a profitable Return on Investment (ROI).

Yes, paid search includes all forms of Google Ads where you have to pay when your ads are clicked.

This includes Google Search ads and Google Shopping ads.

When it comes to Google Ads and SEO there are a couple of significant differences; both of which can play to your strengths depending on what kind of business you have, what you offer and where you are located.

1 – Paid ads always appear at the top of the page – above the organic results which are influenced by SEO. With around four ads on desktop and three on mobile, users will always see your paid search ads, even if they choose to scroll past them.

2 – SEO is technically free whereas you pay for PPC. Why technically? Well SEO takes time and with search engines constantly changing their algorithms, you need to keep on top of these updates otherwise your site will lose ground.

You might be wondering why you would ever pay for ads when you can hit up your audience organically through SEO – well, keywords have become increasingly competitive which makes it harder for a business that doesn’t have the domain authority to get into the top rankings.

That doesn’t mean you should forget about SEO, in fact PPC in Liverpool and SEO work best when used simultaneously.

Results are improved by implementing both paid and organic methods so, if you want high-growth, aggressive marketing, then you need to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.

Google Ads work by targeting people with a high intent in what you have to offer. These people are easier to get to your website and turn into a lead or a sale.

Think about the last time you needed a plumber. You most probably went to Google and searched something along the lines of ‘plumber near me’, and saw the most relevant paid searches appear at the top.

This is exactly what our Blaze Media team does, we make you visible on Google when someone searches for your product or service. Bringing you high quality traffic with intent.

When it comes to monitoring the success of a paid search campaign, data is king. We use data to keep on top of your campaign to make sure your ads are attracting the right people and that your spend is in line with your budget.

The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable – you determine what this is and it could be anything from someone filling in a form to an actual sale.

In order to monitor conversions, you will need to make sure your web host can support the relevant conversion tracking code and you will need the ability to install the code to your website.

Other metrics that we constantly monitor include:

• The number of clicks – this is the total number of clicks you receive on your ad. This metric is affected by your keyword selection and the relevance of your ad copy.
• Cost per click (CPC) – this measures the price you pay for each click on your ad.