Technical SEO Services
Reduce friction with your customers through a well-structured technical SEO (Search Engine Optimisation) strategy.
At Blaze Media, we have technical SEO experts who use the latest SEO standards to drive organic growth and conversion rates for your business.
What is Technical SEO?
We get it, technical SEO sounds a bit daunting. But don’t worry, it’s actually quite simple.
Technical SEO aims to improve your website’s technical factors to increase its rankings and visibility.
Many different aspects contribute to technical SEO and each business or website will require different strategies.
But in general, you’ll see an improvement in:
- Site speed and core web vitals
- Crawling and indexing
- Schema checks
- Mobile usability
- XML sitemaps
- HTTP security
- Overall site architecture
Allowing your website to communicate with search engines more effectively. No matter where you are on your business journey, you need to consider technical SEO.
New sites often need a scalable structure to reduce expansion costs further down the line. Whilst established brands may want to expand into new regions and need to make a quicker impact in those areas.
Check out our technical SEO services below.

What Technical SEO services do we offer?
We live in a digital world where most businesses operate online. But more importantly, it’s where your customers are.
Reach out to these customers with a Liverpool Technical SEO strategy that will constantly put your business in the top search results.
Technical SEO Liverpool can help your business in so many ways. See how our Liverpool SEO team can help you optimise your technical SEO today!
Technical SEO Audit
A technical SEO audit is the first step in creating an effective strategy. It helps us understand your site better and find any underlying technical issues. Once the audit is complete, our technical SEO experts will start cooking up a strategy that will have the biggest impact on your site's performance.
Website Migrations
Website migration can be a challenging process and makes major changes to a site’s structure and the way pages are accessible. There could be multiple reasons for it - domain change, platform switch, URL restructuring, moving from http to https. If not done correctly, it can break your site’s traffic and cause loss in traffic. Our SEO experts at Blaze Media manage the full process that includes: Pre migration benchmarking Redirect mapping Migration monitoring (dips in keyword position/traffic) Post migration crawl checks Log file analysis
Site Speed Analysis
Site speed is one of the top ranking factors. It directly impacts the engagement rate, bounce rate, rankings and conversions for your site. There are many factors that affect site speed, like unused javascript/CSS, large images/video content, hosting platforms. Our site speed analysis can help us pinpoint the fixes that could help your website perform at lightning quick speeds.
Scalable Website Structure
Whether you're growing product categories or expanding into new territories, we’ll ensure your site architecture remains crawlable, navigable, and indexable. A site should be well structured where the pages are not more than 2 clicks away from the homepage. The site should follow a hierarchical structure with homepage>category page>product page. Menu structure should be well streamlined helping users to navigate easily. Our SEO experts will make sure your website is user friendly and it’s easy for Google to crawl through the pages.
Scalable Website Structure
Whether you're growing product categories or expanding into new territories, we’ll ensure your site architecture remains crawlable, navigable, and indexable. A site should be well structured where the pages are not more than 2 clicks away from the homepage. The site should follow a hierarchical structure with homepage>category page>product page. Menu structure should be well streamlined helping users to navigate easily. Our SEO experts will make sure your website is user friendly and it’s easy for Google to crawl through the pages.
Google Penalty Removal
Have you been hit with a Google penalty? If so, we will perform a full backlink profile analysis, content checks, site health checks, recent algorithm changes to understand the issue and plan changes.
Mobile Speed Optimisation
Google prioritises mobile first indexing. We make sure your website has a responsive design, has the right balance of text and multimedia (no one wants to go through heavy boring paragraphs), and an easy-to-use menu. Our SEO experts focus on optimum user experience across all devices.
Structured Data
Structured data gives a better idea to search engines about your page. It also gives additional info to users about your page before even clicking on it. For example, reviews, star rating, location of the business. We implement and validate the schema markup for products, reviews, events, FAQs and many more.
Canonical Management
Canonical tags help Google identify the main version of a page. A page with similar content can be easily confused by Google and it’s important for the main version to be properly canonicalised and indexed to rank on Google. With our expert management, your site will send clear and consistent signals to Google for pages that you want to prioritise over others.
How can Technical SEO help you?
No matter where you are in your business journey, having technical SEO in mind can help you set up your business for success.
Our experts can help you find the perfect technical SEO strategy for your business goals.
By implementing an effective SEO strategy, your organic marketing will be more effective and efficient.
Imagine creating a new service page and search engines can’t see them. How will customers find out about these new services?
That’s how we help.
With a clear structure, optimised site speed and efficient crawl ability, your website will be in front of all the right people.
Helping you improve conversion rates and boost revenue.
Unleash your website’s full potential with our technical SEO services
Drive organic growth and increase conversion rates with our trusted technical SEO strategy. Get in touch with our team online today.
Get in touchThe Blaze Technical SEO Process
Here is the SEO process that we follow to get our clients world class results.
We’re firm believers in following a proven process. That’s why we’ve spent hundreds of hours refining and perfecting our unique SEO process.
This process has proved to help businesses no matter where they are in their SEO journey. So whether you’ve never even heard the term SEO before or you’ve tried it before this process will help you.
Get to Know Your Business
Before we start it’s important that we get to know your business. We want to know the ins and outs and what makes you tick. This helps us understand your goal and come up with a strategy to help you achieve that goal. We’re happy to meet in person or it can all be done over a quick video call!
Complete Site Audit
We need to know what we’re working with before we begin any work. That is why our SEO specialists will conduct a full site audit using various premium SEO tools and get the low down on where you currently are in regards to technical SEO. Some key checks include like, robots.txt, sitemap (overall roadmap of your site), canonical issues, crawling and indexation, 404s (pages not found).
Crawlability and Indexation Optimisation
After running the audit, we will be able to understand how search engines are crawling and indexing your site. We will be able to see if all the key pages are getting properly discovered and indexed.
Site Speed
Site speed is one of the top ranking factors on Google. You can have stellar content on your page but if it takes forever to load, people are going to just bounce back from it. We take a deeper look into site speed and fix any issues that make it load slow, like, large code files, large image/video files.
Mobile First Indexing
Optimising your website for mobiles is important for both Google rankings and user experience. We ensure that your site works flawlessly on mobile devices by checking issues like, responsive design, text readability, menu structure, page depth.
Structure Data Implementation
Depending on the type of page, we implement various structured schemas to help Google understand your page better. For example, local business and organisation schema are usually implemented on the homepage to give additional info about your business like, operating hours, contact number, services, location. Depending on the type of page, we implement various structured schemas to help Google understand your page better. For example, local business and organisation schema are usually implemented on the homepage to give additional info about your business like, operating hours, contact number, services, location.
Transparent Reporting
We’re an open book when it comes to reporting how your strategy is performing. This open and honest approach allows us to build a trusting relationship with you. Whoever we work with we don’t just see as clients but partners who can grow and develop together. Using the latest technology we’ll simplify reporting and keep things digestible and jargon-free. No need to remember 57 new marketing acronyms that bamboozle you!
Frequently asked questions
Technical SEO Frequently Asked Questions
What is the difference between technical SEO and on-page SEO?
Technical SEO is a general term that refers to the performance and effectiveness of a website.
Whereas on-page SEO refers to individual page performance usually targeted around specific keywords and other SEO practices.
On-page SEO and technical SEO are not mutually exclusive and should both be incorporated into any effective SEO strategy alongside outreach.
Is technical SEO difficult?
Technical SEO always sounds daunting, but it’s not.
There are usually some initial areas to look at for technical SEO performance and once we understand your pain points and strengths, we can effectively create a technical SEO strategy that works for you.
How do you implement technical SEO?
As mentioned above, technical SEO is all about prioritising.
A technical SEO audit may throw up hundreds or even thousands of issues, but our experts can sift through this data and find the most effective places to start so that you can have the biggest impact on your site.
What is the impact of technical SEO?
The impact of technical SEO comes down to where you start. If your website is fully set to no index, we could have an immediate impact drawing traffic to your website instantly. However, some businesses will see a slower impact.
At Blaze, we’ll always be honest with you and manage your expectations, which is why running an in-depth technical SEO audit is our first step.
From there, we can strategise how to target your site effectively and tell you how we think this is going to impact your site.
Start your Technical SEO journey today!
It’s finally time to take action and get your site SEO optimised so you can start showing up in the search rankings.
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